About Karisa Macias

Karisa Macias is the Director of Marketing for Rio SEO with expertise in local search, online marketing, and technology.

The Mobile Opportunity for Local and Multi-Location Businesses

By |August 11th, 2015|

Mobile consumers expect local businesses to deliver a fantastic user experience when they’re searching for information and interacting via their mobile device. In fact, 79% of visitors will simply leave and search for another website to complete their task if your site isn’t optimized for mobile.

In our latest webinar with Digital Marketing Depot, The Mobile

Kickstart Your Local Marketing Strategy with Tips from Forrester & Rio SEO

By |August 7th, 2015|

With the increase of smartphone adoption, marketers need to rethink their content strategies, in particular when they consider the mobile local content that drives consumers to their locations. Local search initiatives have proven one of the most cost effective and high converting traffic generators for digital marketers, and new technologies to improve scalability are bringing

Webinar Takeaways: The Untapped Gold Mine for Lowest Cost Search Traffic

By |July 30th, 2015|

By Karisa Macias / Marketing Director, Rio SEO

As costs continue to rise in the increasingly competitive paid search market and Google pushes companies to improve quality and mobile-friendliness to improve user experience, marketers are left wondering where the most impactful optimizations today truly lie.

The evolution of organic search to a largely mobile pursuit (Google confirmed

Top 5 Brand Questions About Local Search Answered

By |May 22nd, 2015|


Brands know that local search leads to action. In their ‘Understanding Consumers’ Local Search Behavior’ research, Google discovered that 50% of consumers who conducted a local search on their smartphone visited a store within a day, while 34% of desktop and tablet searchers did the same.

The opportunity is clear, yet brands struggle to understand the

Webinar Recap: How To Maximize Local Search Traffic This Holiday Season

By |November 18th, 2014|

In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, marketers are scrambling to measure the ROI or their efforts. For local SEO, marketers utilizing best SEO practices are critical to driving maximum impact before and during the upcoming holiday season.

Get Personal: Facebook’s First Key Trend in Local Marketing

By |August 5th, 2014|

After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space.

Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically:

1. Personalized marketing
2. Mobile user experience for all channels
3. Follow local best

The 3-Step Process to Local SEO KPI Measurement for Maximum ROI

By |July 25th, 2014|

By Karisa Macias / Marketing Manager, Rio SEO

Last week we held a webinar hosted by the folks at Digital Marketing Depot entitled “How Local SEO Automation Delivers Results for Multi-Location Businesses.” For local SEO marketers, accurate tracking, measurement and reporting is critical to save time and keep costs in line.

Rio SEO’s Bill Connard, VP of

What Interactive Day Taught Me about Modern Marketing

By |May 21st, 2014|

By Karisa Macias / Marketing Manager, Rio SEO

“Stay curious. Be passionate. That’s our job as marketers.” -David Shing

Last week, my home town hosted one of the West Coast’s premier one-day digital marketing and ad technology events, Interactive Day San Diego, with more than 1,200 marketers in attendance.

Imagine an entire day with thought leaders covering every aspect of