Bill Connard, the Vice President of Local Search Solutions at Rio SEO
– the software automation and analytics division of Covario
, based in San Diego, California joins Enterprise Radio
to tell us more about the fast-growing field of Local SEO, how it works, and its impact on businesses and retailers nationwide.
One of the things I’ve been pondering lately revolves around the digital marketing and social media buzz words: Owned, Paid and Earned.
While these words imply different channels, marketer relationships with those channels, media formats, their audience reach and persona types, I believe it is time to stop considering them mutually exclusive silos.
By Bill Connard / VP of Local Search Solutions
The evolution of the local search ecosystem has picked up speed, thanks to major data aggregators, which for years have been collecting millions of local business listings and providing enhanced local data to the likes of Google, Yahoo, and Bing.
As local search continues to evolve to a real-time contextual experience, new business data companies like Factual help marketers get ahead of the increased need for accurate, in-depth and location-specific local business data. Through the syndication of enhanced local business listings, developers, publishers and advertisers are able to offer more relevant mobile experiences with the context of location.
The lines of Social Media Marketing and Content Marketing were already well on their way of becoming increasingly blurred when Google's Hummingbird change in 2013
increased the impact that social media assets have in determining search engine rankings.
As a refresher (or maybe primer), let's provide a distinction between Social Media Marketing and Content Marketing. Distilled from a 2012 post by Toby Murdock
on the Content Marketing Institute's website, the main difference is that:
Real-time Local Business Updates Garner Multi-location Businesses Local Search Engine Visibility
SAN DIEGO, Feb. 19, 2014 –
Rio SEO, the leader in local SEO automation and local listing management software, today announced direct API (Application Programming Interface) integration with Factual to automate syndication of relevant and enhanced local business listings through its search platform.
Factual is a data company that enables developers, publishers, and advertisers to build relevant mobile experiences using the context of location.
A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel
Ninety percent of consumers now use search engines to shop locally; these queries are happening from the desktop, on the mobile web, in apps, from maps, and even from GPS and other in-vehicle devices. Each and every internet transaction has a local connection, via the user on a device tied to a geo-coordinate.
Matt Cutts’ recent post on his personal blog articulated a devolving pattern of spammy “guest blog” practices. It was a fairly thorough exploration of a common problem of paying for content simply to gain links. While it was a complex argument, and a solid point of view - it was summed up everywhere in four words: “Guest Blogging is Dead” which is not exactly what he said - it was a bit more of a, cautionary tale - ‘be careful who you invite to blog’. Basically Cutts’ point can be boiled down to one salient point; Blogging - and content - cannot just be about SEO. If you look at the forest for the virtual trees you are missing the value for users in the creation of content and the curation of voices.
By Rachel Ullstrom / Social Account Director, Rio SEO
Pinterest has launched a new and fascinating personalization and search functionality called “explore”. With one click, users can access a personalized dashboard based on frequent pins, tags and searches. Rather than a focus on recent or “followed” boards and pins, this enables users to surface content in a new and meaningful way. Pinterest explained it briefly as: