Mobile devices now represent one-quarter of global Internet use; mobile search accounts for one-third of all search. Perhaps even more important for search marketers, nearly 80 percent of local searches on mobile devices turn into purchases, and almost 90 percent of those purchases are made in a physical store, according to comScore research
sponsored by Neustar Localeze and 15miles.
Creating a relevant, compelling online user experience across digital screens is critical for capturing this growing search audience. This whitepaper explores the importance of delivering optimized user experiences by screen size, as well as the steps necessary for developing an effective mobile and local SEO strategy. The whitepaper presents local SEO best practices for desktop, tablet and mobile users, including examples from national home security brand ADT’s mobile search initiatives.
This whitepaper is based on a webcast from Digital Marketing Depot. Thanks to the original contributors:
Bill Connard, vice president of local search solutions, Rio SEO; Michael Martin, SEO manager, Covario; and Douglas Cohen, interactive marketing consultant, ADT. To view the on-demand version of this webcast, click here.
Posted June 23, 2014