OMAHA, Neb., Sept. 26, 2013 (GLOBE NEWSWIRE) -- Infogroup, the leading provider of high value data and multichannel marketing solutions, announced major enhancements to its Bulk Update product today. Bulk Update has been significantly upgraded so that clients now have a smarter and faster workflow to manage their local listings across Infogroup's widespread network. In light of these enhancements, clients' utilization of Bulk Update has been expanding and includes several leading SEO companies: Whitespark, Internet Matrix and RioSEO.continue reading
With the rollout of Google’s new Hummingbird algorithm in September 2013, B2B marketers no longer receive keyword search data in their Google Analytics reports. Some refer to it as the “[not provided]” problem, as that it the message they get in place of the data. While the change was in the works for two years, it still has some marketers scrambling to find alternative ways to direct online traffic to their web sites.
“When [brand influencers] reach their sharing threshold, you can activate them with an advertisement, a coupon, bonus content or media that really moves the needle when it comes to loyal customers.” - Bill Connardcontinue reading
At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world. In local, there was Yelp. In travel TripAdvisor. In legal, Avvo. In retail, Amazon. That's just to name a few. These companies, and others like them, made it possible for consumers to make faster and more informed choices about where to go, what to buy, and whom to buy it from. One of the key aspects of these businesses was, and still remains, the discoverability of hundreds of millions of consumer stories, ratings, and reviews through search. continue reading
You may have excellent reach and engagement with your customers via social media channels – but are you leveraging social media to actually help move product? Social For The Sale & ROI at SMX Social Media Marketing in Las Vegas on November 20-21 offers specific tactics and success stories for making social media a key component of your sales strategy. You’ll hear from: continue reading
Every month or so, another article claiming the “end of social media” is published in reaction to some small change in subscribers, participants or popular sites. It’s the sort of argument I imagine was popular among stair makers when the elevator was invented. These ‘chicken littles’ (in this case the Daily Mail) recently noted that investment in social sites was down in July and asked if it was “the end of the social network.” continue reading
Infogroup Enhances Bulk Update Capabilities to Create Best-in-Class Offering featuring Rio SEO Local