We recently contributed to a blog about Google's new "Pigeon" algorithm update
, a major local algorithm change rolled out July 24 affecting Google Maps and local Google search results. Now that the dust has settled
, local SEO practitioners can focus on the strategy and tools to prepare for the next inevitable algorithm shake-up. continue reading
Accurate tracking, measurement, and reporting is mission critical for local SEO marketers. Brands have a massive amount of local and organic search data available to them (especially those with multiple locations), but not all data is created equal.
When asked to rate their biggest challenges with managing digital media for their business, 47% of local business owners said they don’t have enough knowledge or expertise; 43% said they don’t have enough time; and 26% said they don’t have enough resources, according to a Local Search Association/Thrive Analytics survey conducted earlier this year.
Last month, I praised major data aggregators
for their contributions to the accelerated evolution of local search. Capitalizing on their overall benefits requires a three-prong approach.
… AND WHY CONTROLLING YOUR MESSAGE IS IMPORTANT
What are widely (among my friend groups) considered the world’s ugliest shoes were sold with an assumption that we are all familiar with from the paleo, gluten free and now barefoot running trends?
Early man had it right, and all this technology is just getting in our way. With very little science supporting these movements – largely driven by their dedicated fans who share the value proposition – you will be healthier and more injury-free if you adopt these.
Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical for every business, but those with a number of locations must also master scale.
It's easy to get bogged down in spreadsheets and a hodgepodge of tools. After all, most marketers struggle to see the ROI from local campaigns, so it can be difficult to justify putting budget here to streamline your efforts. You might simply rely on Yext, or have an agency do the work for you.
Word of Mouth at its heart was literally one person passing on comments or recommendations to another. (For great read on WOM fundamentals, check out this book by Andy Sernovitz
). This required the physical sharing of a common locality to experience this Word of Mouth phenomenon.
As communications technology advanced, this spatial requirement for Word of Mouth diminished. Enter the Internet age – where we have people from one part of the world influencing others on the other side of the globe.