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Rio SEO in the News

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LSA hat trickLast month, I praised major data aggregators for their contributions to the accelerated evolution of local search. Capitalizing on their overall benefits requires a three-prong approach.   continue reading

… AND WHY CONTROLLING YOUR MESSAGE IS IMPORTANT

What are widely (among my friend groups) considered the world’s ugliest shoes were sold with an assumption that we are all familiar with from the paleo, gluten free and now barefoot running trends?   Early man had it right, and all this technology is just getting in our way. With very little science supporting these movements – largely driven by their dedicated fans who share the value proposition – you will be healthier and more injury-free if you adopt these.   continue reading
Social media citySocial media has changed the face of word-of-mouth marketing, providing everyday people with massive platforms for sharing their opinions about businesses online. These so-called “influencers,” who’ve been loosely defined as consumers who are able to mobilize opinions and create reactions when talking about specific topics, can have a major impact on a local merchant’s online reputation. continue reading
The_Colbert_Report Twitter activism has been getting a lot of press as of late, particularly related to the #BringBackOurGirls trend advocating for intervention to rescue the young women kidnapped in Chibok, Nigeria just weeks ago. For the sake of this post, I am going to set aside the obvious tragedy, and focus on the social trend itself and the context immediately surrounding the incident and the trend. continue reading
Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical for every business, but those with a number of locations must also master scale.   It's easy to get bogged down in spreadsheets and a hodgepodge of tools. After all, most marketers struggle to see the ROI from local campaigns, so it can be difficult to justify putting budget here to streamline your efforts. You might simply rely on Yext, or have an agency do the work for you.   continue reading
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Word of Mouth at its heart was literally one person passing on comments or recommendations to another. (For great read on WOM fundamentals, check out this book by Andy Sernovitz).  This required the physical sharing of a common locality to experience this Word of Mouth phenomenon.   As communications technology advanced, this spatial requirement for Word of Mouth diminished.  Enter the Internet age – where we have people from one part of the world influencing others on the other side of the globe.   continue reading
For hyperlocal vendors grappling with expansion, a national retail chain can represent the big whale. With the potential to have their platforms adopted at hundreds of locations throughout the country with just single sale, it’s no wonder hyperlocal startups are willing to devote so many resources to developing partnerships with big-name clients. Of course, the challenges of attracting attention from a national retail chain, versus a small business, are clear. Whereas an SMB usually has a single owner and a clear point of entry, navigating the world of corporate retail chains is a bit murkier for salespeople who aren’t experienced in the process.   Here are five strategies for finding the right person to pitch at a retail chain, from executives at hyperlocal startups and consulting agencies who’ve had success landing these types of big-name clients. continue reading
Business Listings: Local Listing Manager™ by Rio SEO. Rio SEO’s Local Listing Manager software is the only available solution that can deliver unlimited optimized local business data via bulk feed or API to all the major search engines and data aggregators.
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female driver hand holding a phone with interface navigatorConsumers searching for information about local businesses increasingly turn to their smartphones for answers. According to Google’s Mobile Search Moment Study, 77 percent of mobile searches take place at home or work, where a PC or other device is available to the searcher and now over 1 out of every 3 searches is done on a mobile device.   Local search has become an almost-daily ritual for consumers, two-thirds of whom use local search three to four times a week. Four in ten of those consumers use local search every day.   continue reading
Bill Connard, the Vice President of Local Search Solutions at Rio SEO – the software automation and analytics division of Covario, based in San Diego, California joins Enterprise Radio to tell us more about the fast-growing field of Local SEO, how it works, and its impact on businesses and retailers nationwide.   continue reading

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