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Rio SEO in the News

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Rio SEO_local_seo_holiday_shoppingNow that retailers are on the tail end of the back-to-school rush – the second busiest shopping period behind the upcoming winter holidays – the question is: How well is your business prepared to dominate local search results for your products and services this year? continue reading
gears-combine-acquisition-merger-ss-1920-800x450Covario, one of the very large search marketing agencies in the US with over 220* employees, has announced they will be acquired by Dentsu Aegis Network.   continue reading
This week, the announcement of a new acquisition hit the wire: search and content marketing agency Covario is to be acquired by media and digital communications company Dentsu Aegis Network by the close of 2014. continue reading
Dentsu Aegis Network has agreed to acquire one of the largest independent search and content marketing agencies not affiliated with the major agency holding companies. continue reading

A few weeks ago, I began seeing troubling bits of news in my Twitter feed about Ferguson, Mo.  After watching an escalation of news in my Twitter and Facebook feeds over a matter of hours, I was baffled by the absence of the news as a trending topic. , and apparent absence from my feed on Facebook. How could everyone I know (and follow) be watching the events in Ferguson, and have it still not surfacing among trends on social networks?

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We recently contributed to a blog about Google's new "Pigeon" algorithm update, a major local algorithm change rolled out July 24 affecting Google Maps and local Google search results. Now that the dust has settled, local SEO practitioners can focus on the strategy and tools to prepare for the next inevitable algorithm shake-up. continue reading
Womma_JerktechToday we live amidst the workings of a “sharing economy.”  By sharing economy, I mean an environment where we have commercial interactions that are based on personal and many-to-many versus one (impersonal)-to-many.  For a detailed explanation on what constitutes a sharing economy, check out Wikipedia's entry.   continue reading

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Accurate tracking, measurement, and reporting is mission critical for local SEO marketers. Brands have a massive amount of local and organic search data available to them (especially those with multiple locations), but not all data is created equal.

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When asked to rate their biggest challenges with managing digital media for their business, 47% of local business owners said they don’t have enough knowledge or expertise; 43% said they don’t have enough time; and 26% said they don’t have enough resources, according to a Local Search Association/Thrive Analytics survey conducted earlier this year.   continue reading
LSA hat trickLast month, I praised major data aggregators for their contributions to the accelerated evolution of local search. Capitalizing on their overall benefits requires a three-prong approach.   continue reading

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