According to the U.S. Census Bureau, sales in 2012 from eCommerce were $186 billion, and sales at physical stores in the U.S. totaled $4.3 trillion.*
As a growing number of local networks and directories appear in the local search ecosystem, multilocation businesses and big brands are challenged to accurately optimize and distribute their business listing information. It is vital to local businesses and national brands alike to have placement not just in the search engines, but to understand how each data aggregator can enhance distribution efforts and to embrace social marketing opportunities. To assist with automating these challenges, there are a number of best practices, analytics and automation tools available to marketers that will be described in this report.
Posted September 19, 2013