More Enhanced Business Data Expected to Garner Greater Local Search Engine Visibility for Rio SEO Customers
SAN DIEGO, Sept. 18, 2013 – Rio SEO, the leader in SEO automation and a SaaS-based provider of enterprise search, local SEO and social media marketing tools, today announced a channel partnership with Neustar® to distribute relevant and enhanced local business listings through its Neustar Localeze® search platform.
Neustar is a neutral provider of real-time information and analysis. It enables customers to promote their business, protect their online presence, and improve performance with increased visibility through local search.
The Localeze service will include the local business listings of Rio SEO local search customers, providing them with more than 150 mapping, apps, social, and search engine partners to display those listings in their search results.
“Integrating with Neustar’ s API (Application Programming Interface) for local business listing management gives our customers a competitive advantage with the ability to not only verify, but optimize and update their local business data in real time,” said Bill Connard, vice president for local search solutions at Rio SEO. “Clients subscribing to this service can easily see how their business information is indexed in Neustar’s system and update that data on the fly. This ensures that brands with any number of locations are communicating the most updated, enhanced information possible to Neustar’s distribution channel with a click of a button.”
By providing in-depth, local business data and location-specific web page links to the Localeze service, Rio SEO customers now will have greater visibility when interested prospects and consumers conduct local search queries for their products and services.
“The more enhanced the local business data is, the more value search engines perceive it to have for display on their search pages,” Connard added. “Localeze contributes to this value by continually acquiring the most up-to-date, enhanced data or local business detail possible.”
“Neustar is helping to strengthen Rio SEO’s position as providers of best-in-breed software tools for earned and owned digital media programs,” said Paul McLegnahan, vice president of product management at Neustar. “We look forward to rolling out this channel partnership and working with Rio SEO to offer its customers a more trusted and reliable experience.”
Last fall, an independent research firm cited Rio SEO as “the only leader” in The Forrester Wave™: SEO Platforms, Q4 2012. According to this Forrester Research report, “Rio SEO…is the best fit for discovery marketers who want to optimize their content across multiple discovery platforms, not just search engines.”
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About Rio SEO
Rio SEO provides best-of-breed software solutions for earned and owned digital media programs, specifically for enterprise search, local search SEO, mobile search, social media and content marketing. Based in San Diego, Rio SEO is among the largest independent providers of SaaS-based local SEO automation solutions and patented reporting tools. Rio SEO offers application modules for organic search, local SEO, mobile search and social media, including software tools for content marketing, campaign activation, auditing, reporting, change tracking, keyword competitive analysis, mobile site optimization, SEO execution, and automated local SEO. Rio SEO customers include brand marketers, retailers, and digital agencies. More information about Rio SEO is available at www.RioSEO.com.
Posted September 18, 2013