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Case Studies

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A leading CRM technology company faced the challenge of driving paid registrants to its annual customer and partner conference, ensuring that the goal of having more than 9,000 paid attendees was achieved. Each registration carries a value of nearly $2,000.   Traditional marketing strategies involving PR, email, and paid media tactics were no longer driving registrations the way they did in the past, as early-bird registrations were lackluster. In an effort to break free of a bleak registration trajectory, this global organization deployed Rio SEO’s social marketing technology on its event marketing site.   Learn how Rio SEO's Social Analytics gave insight into "More than $2.9 million in registration revenue that came from sharing and earned media channels" by downloading the case study below. continue reading
Rio SEO recently analyzed the cost-per-click (CPC) of engaging customers who practice what we consider Best Practice Local SEO in some of the most competitive industries using our Automated Local SEO platform and the benefits experienced.   The study was performed to review a large group of multi-location retailers in the fashion, sporting goods, department stores and auto parts industries, Identify their processes and best practice local SEO tactics and measure the ROI through a cost per click or acquisition method for comparison to their average cost per click through paid campaigns.   Our findings show that decisions must be made unilaterally across channels to excel in local search. The pain points and difficulties with managing local SEO involve many departments and time-consuming factors that are uncontrollable when unidentified prior to embarking on a Local SEO campaign including the strategic disciplines required for achieving data fidelity across hundreds or thousands of individual locations. continue reading
Rio SEO helps MTV Networks measure the effectiveness of pop-culture integration with the Subway brand to engage the target audience and stimulate viral sharing   Is it possible to ignite a viral firestorm — a virtuous cycle of online branding — of influential brand advocates sharing content across their Social Graphs in order to extend campaign reach? What happens when pop-culture heavyweight mtv networks (MTVN) (www.mtv.com) and popular sandwich retailer subway (www.subway.com) align to provide fresh content from up and coming artists in a new and innovative campaign? The answers are “yes” and “a lot of viral sharing.” continue reading
Within 90 days of deploying local search automation software from Rio SEO, charming charlie gained first page search results, cut the time needed to create local landing pages, experienced huge year-over-year growth in website traffic and a major boost in mobile traffic. Sources such as Google and comScore note that about 70 percent of all online searches are local, making it essential that retailers and other multi-location businesses have strong local visibility on the web and mobile web. continue reading
The Rhino Linings network consists of more than 2,000 applicators and contractors in more than 80 countries around the world. With over 500 independently owned and operated U.S. and Canadian retail locations, Rhino Linings recognized the need to have a strong local and mobile web presence to increase ease of access to retail businesses and reduce the risk of missed conversions. Utilizing Rio SEO’s Local Search Solutions, Rhino Linings was quickly able to get all of its applicators’ locations found online, and enabled it to automate, analyze and support this ongoing process. continue reading

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