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Earlier this month, Google modified the map results to render three local business results rather than the seven that have graced desktop local search for the past several years. The ‘map pack’ terminology used by the search community has been degraded to ‘stack pack,’ ‘snack pack’ for restaurants or for those more upset at the design, ‘crap pack.’   continue reading
Mobile consumers expect local businesses to deliver a fantastic user experience when they’re searching for information and interacting via their mobile device. In fact, 79% of visitors will simply leave and search for another website to complete their task if your site isn’t optimized for mobile.   In our latest webinar with Digital Marketing Depot, The Mobile Opportunity for Local and Multi-Location Businesses, Rio SEO and Anvil shared a mobile local playbook to ensure your company is mobile-ready. Kent Lewis, President and founder of Anvil, and Tyler Ludwig, Director of Product and Product Strategy at Rio SEO, took participants on a deep dive into the most relevant, timely mobile local strategies and tactics in play today. continue reading
  With the increase of smartphone adoption, marketers need to rethink their content strategies, in particular when they consider the mobile local content that drives consumers to their locations. Local search initiatives have proven one of the most cost effective and high converting traffic generators for digital marketers, and new technologies to improve scalability are bringing local marketing within reach for companies of all sizes.   In this time when greater competition at the national level puts increased pressure on marketers to make every dollar count, local mobile marketing offers the strongest possible ROI in search marketing. continue reading
  As costs continue to rise in the increasingly competitive paid search market and Google pushes companies to improve quality and mobile-friendliness to improve user experience, marketers are left wondering where the most impactful optimizations today truly lie. continue reading
go local   Brands know that local search leads to action. In their ‘Understanding Consumers’ Local Search Behavior’ research, Google discovered that 50% of consumers who conducted a local search on their smartphone visited a store within a day, while 34% of desktop and tablet searchers did the same. continue reading
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Local Search Hyperlocal Content Given the great commercial intent and physical proximity of local searchers, rankings in local results are a critical consideration for businesses. continue reading
Going Local with Google at Rio SEO’s Local Search Summit 2015 Last week in sunny San Diego, Community Manager for Google My Business Jade Wang opened Rio SEO’s Local Search Summit conference with an information-packed keynote for local and multi-location marketers. continue reading
RIO-SEO-4681-web-use-only   Yesterday, Rio SEO recently hosted some of the most brilliant minds in local search at Local Search Summit 2015 in San Diego. Speakers from Google, Microsoft, YP, MapQuest, Forrester Research, InfoGroup, Factual, Nuestar, Acxiom and more converged on the Kona Kai Resort to share their best local search advice with attending brands.   continue reading
franchise business This month, thousands of franchise business leaders and entrepreneurs came together in Las Vegas for the International Franchise Association 2015 convention. Rio SEO was there in the expo hall and had a steady stream of franchise executives and owners dropping by, many expressing that they still don't understand local search and how it works. continue reading
Best PracticeIn the constantly shifting local search landscape, where it can feel like the targets are forever on the move, marketers are scrambling to measure the ROI or their efforts. For local SEO, marketers utilizing best SEO practices are critical to driving maximum impact before and during the upcoming holiday season.   continue reading

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