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By Karisa Macias / Marketing Manager, Rio SEO   go local   Brands know that local search leads to action. In their ‘Understanding Consumers’ Local Search Behavior’ research, Google discovered that 50% of consumers who conducted a local search on their smartphone visited a store within a day, while 34% of desktop and tablet searchers did the same. continue reading
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By Tyler Ludwig/ Director of Product & Product Strategy, Rio SEO Local Search Hyperlocal Content Given the great commercial intent and physical proximity of local searchers, rankings in local results are a critical consideration for businesses. continue reading
By Tyler Ludwig/ Director of Product & Product Strategy, Rio SEO   Going Local with Google at Rio SEO’s Local Search Summit 2015 Last week in sunny San Diego, Community Manager for Google My Business Jade Wang opened Rio SEO’s Local Search Summit conference with an information-packed keynote for local and multi-location marketers. continue reading
RIO-SEO-4681-web-use-only Author: Dema Zlotin   Yesterday, Rio SEO recently hosted some of the most brilliant minds in local search at Local Search Summit 2015 in San Diego. Speakers from Google, Microsoft, YP, MapQuest, Forrester Research, InfoGroup, Factual, Nuestar, Acxiom and more converged on the Kona Kai Resort to share their best local search advice with attending brands.   continue reading
franchise business This month, thousands of franchise business leaders and entrepreneurs came together in Las Vegas for the International Franchise Association 2015 convention. Rio SEO was there in the expo hall and had a steady stream of franchise executives and owners dropping by, many expressing that they still don't understand local search and how it works. continue reading
Best PracticeIn the constantly shifting local search landscape, where it can feel like the targets are forever on the move, marketers are scrambling to measure the ROI or their efforts. For local SEO, marketers utilizing best SEO practices are critical to driving maximum impact before and during the upcoming holiday season.   continue reading
We recently did a presentation at SMX East in NYC regarding Google’s latest algorithm update. We shared the local SEO key performance indicators to track as well as the tools marketers will need to pigeon-proof your web presence. Since we had such positive feedback, we thought we’d dive a little deeper into the tips and tricks to the lovely world of algorithms, as they relate to local search. continue reading
8.5.14_Rio SEO Blog_FB 1 Mega Trend_185895589 After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space.   Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically:   continue reading
By Bill Connard / VP, Local Search, Rio SEO   8.4.14 blog_463656521 Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO insights and forward-looking advice. continue reading
By Karisa Macias / Marketing Manager, Rio SEO   Last week we held a webinar hosted by the folks at Digital Marketing Depot entitled “How Local SEO Automation Delivers Results for Multi-Location Businesses.” For local SEO marketers, accurate tracking, measurement and reporting is critical to save time and keep costs in line.   continue reading

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