By Thomas Kim / Product Manager, Rio SEO
In a recent piece I wrote for WOMMA's blog, I touched on the need for clarity and purpose in the collection of data on a large scale – more specifically, in the context of social sharing and content marketing. And when we talk about clarity, we almost certainly mean to include the elements of transparency. Companies in the business of collecting and managing large datasets – whether it's for the purpose of research and learning or for the ability to deliver an ad for that new iPad mini, exactly when you're most apt to purchase that product – bear the responsibility of keeping that valuable data in confidence and in the public's trust. Data should be collected willingly and people should have a clear option of not participating with their data in the process if they should decide.
continue reading
by Michael Rosa/SEO Strategist with contributions from Mick Wilson, Director, Client Services
A few weeks ago, the most recognizable voice of Google, web spam expert Matt Cutts announced a new Penguin update to be released over the summer. Matt teased us with vague descriptions of the areas targeted by the upcoming algorithm updates, tactics targeted to include advertorials that pass page rank, better link scheme analysis and domain name clustering among others. SEO’s both enterprise level and local marketers everywhere started waiting for the impact to hit. On the afternoon of May 22, 2013 Cutts confirmed with a tweet that Penguin 4.0 was being pushed to Google’s data centers.
continue reading
By Bill Connard, Vice President, Local Search Solutions
Bing Takes Lead in Local SEO
Local SEO welcomes Bing Places as the new leader in local listing management for multi-location businesses, outperforming Google Places as the easiest to use portal for distributing enhanced local business data to their local map listings. It’s been a long time coming, but Bing has caught up with the times.
continue reading
By Pete Dudchenko / VP of Product Management
We hear a lot of talk these days of how SEO is converging with many other industries into the age of Content Marketing and Convergence Analytics. What’s just as interesting, but less apparent, is how this movement is forcing many SEO Managers to adapt their careers to these changes and focus less on the technical aspects and more on keyword research and content marketing. Where SEO used to be treated more like code optimization rather than a marketing exercise, it has shifted to bring content discovery, research and promotion into one digital strategy. Source code investigations of the header tags and title tags were more common than viewing the overall page itself for content relevance and customer interest across various mediums.
continue reading
By Thomas Kim / Product Manager, Rio SEO
