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By / Interactive Marketing Manager, Rio SEO   Local SEO Spring Cleaning Tips Spring is finally here...and so are the countless ways you can bring local SEO into your marketing campaigns for 2014!   The days where a business owner could simply have a website and submit his or her information to Google Places are long gone. If you're a multi-location brand, doing this for hundreds or thousands of local businesses is simply not scalable. Fortunately getting a jump-start for spring can be achieved with five essential updates to your existing marketing campaigns: continue reading
Mobile + Local = Lobile The onset of mobile and location-based technology has given birth to a revolutionary new term “Lobile.” Is your brand ready for Lobile? Tweet & Tell Your Friends!   It is increasingly becoming a mobile and locally-driven digital world and, whether we like it or not, people are going Lobile! Research shows today’s savvy consumers are finding local business information on their mobile devices in new ways, including social networks, daily deals, location-based apps (e.g., Foursquare and Facebook Places), and specialty networks like Yelp! continue reading
By Bill Connard / VP of Local Search Solutions   The evolution of the local search ecosystem has picked up speed, thanks to major data aggregators, which  for years have been collecting millions of local business listings and providing enhanced local data to the likes of Google, Yahoo, and Bing.   As local search continues to evolve to a real-time contextual experience, new business data companies like Factual help marketers get ahead of the increased need for accurate, in-depth and location-specific local business data. Through the syndication of enhanced local business listings, developers, publishers and advertisers are able to offer more relevant mobile experiences with the context of location.   continue reading
By Rachel Ullstrom / Social Account Director, Rio SEO   Pinterest has launched a new and fascinating personalization and search functionality called “explore”. With one click, users can access a personalized dashboard based on frequent pins, tags and searches. Rather than a focus on recent or “followed” boards and pins, this enables users to surface content in a new and meaningful way. Pinterest explained it briefly as: continue reading
By Bill Connard / VP of Local Search Solutions   Retailers with multiple physical locations face unique challenges in local search. Chief among them is the fact that managing local SEO for stores requires an ever-increasing knowledge base and skill set.   As map listings, reviews and ratings, discussions and user-generated content have converged with your own SEO efforts in impacting your local search rankings, it’s become crystal clear that manual, time and labor intensive SEO management methods have outlived their utility.   Marketers have a responsibility to their brand or client to ensure the greatest performance at the lowest possible cost – to generate the best ROI. While SEO practitioners have historically struggled to prove this value, the volume and depth of the data now at our fingertips makes the value of local SEO both measurable and defensible. continue reading
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by / Interactive Marketing Manager, Rio SEO  

What the #Hashtag?

  Thinking back to the dawn of SMS it seems funny to think that in a few years our world would be run by acronyms, photo apps, short videos, and even vanishing photos. (Remember all your Mom’s photo books?)   Over the past couple years the Internet and social media have continued to mold how we, social human beings, consume content through businesses and friends. Content marketing has grown into the epicenter of how marketers and brands can directly impact the thoughts and actions of users to buy, sign up, or further share their content. continue reading
By Rachel Ullstrom / Social Account Director, Rio SEO   This past week the Rio SEO Social team was in full force at the Word of Mouth Marketing Association (WOMMA) Summit (#WOMMASummit) in beautiful yet cold Nashville, Tenn. In general, it was great to see so much cohesion in the industry in terms of insights, metrics and overarching themes. My general takeaways were around shareable content, as well as consumer-centric outreach and strategy. continue reading
By / Product Manager, Social Technologies, Rio SEO   We all know that seasons are cyclic.  To many, the holiday season begins after Halloween and ends after New Year’s Day.  However, marketers see cycles within that cycle.  And for social media marketers, they too see specific cyclic patterns of social activity – it's an Inception of cycles!   continue reading
Rachel Ullstrom / Account Director, Rio SEO   Online shoppers on Black Friday and Cyber Monday are a key part of a successful holiday season – both online and in store. After the tryptophan wears off, consumers are expected to spend $1.63 billion on Black Friday this year.   Competition is high and buzz is already at a fever pitch – making last minute pivots, strategy and planning a necessary part of the holiday equation. I am suggesting a focused approach to get on consumer shopping lists and in influential social feeds to drive traffic, sales and perception lift. continue reading
Rachel Ullstrom / Account Director, Rio SEO   With holiday planning starting so early this year, I am already fighting the urge to prepare my house with lights and garland. ClickZ recently reported 40% of consumers actually begin holiday shopping BY Halloween.  So rather than risk the mockery of friends and family for decorating early, I have focused my attention here on some key takeaways from last year’s holiday season and some insights for marketers.   continue reading


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