Rio SEO Blog

10 Takeaways from #LSS2016 for Smarter Local Marketing Strategy

By |April 29th, 2016|Rio SEO Blog|

Our recent Local Search Summit (#LSS2016) brought some of the brightest and most influential voices in local search marketing together for an intensive event packed with panels, keynotes and networking. Here’s what the industry’s top experts have to say about local today, and the massive opportunity for tomorrow’s savvy marketers: The Local Pack is a

How Google My Business Connects Local Businesses in the Moments That Matter #LSS2016

By |April 27th, 2016|Rio SEO Blog|

The online and offline worlds are blurring. Through mobile, the internet now touches most local activities and offline purchases – and the pace of change is accelerating. In the opening keynote at Rio SEO’s Local Search Summit (#LSS2016) in San Diego, Google My Business Content Strategist Willys DeVoll shared Google’s perspective on this rapidly evolving

Forrester’s Data-Driven Tips for Mobile Marketing Mastery at #LSS2016

By |April 26th, 2016|Rio SEO Blog|

Marketers must stop thinking of mobile as a standalone channel, and instead they need to seize the opportunity for mobile to transform the customer experience. That was the message Jennifer Wise, senior analyst on the marketing team at Forrester Research, brought to Rio SEO’s Local Search Summit (#LSS2016). Wise spoke early Thursday afternoon on how

Greg Sterling on What’s Next in Local Search at #LSS2016

By |April 21st, 2016|Rio SEO Blog|

It’s a brave new world in local. Emerging technologies offer myriad opportunities to connect with consumers in their moments of need and the volume of available data threatens to overwhelm.  Local marketers are understandably confused about what they should be doing today, let alone where to look next. Greg Sterling, VP of Strategy & Insights

Mastering the New Google My Business API: A Guide for Enterprise Brands

By |April 15th, 2016|Rio SEO Blog|

In mid-December, Google launched its new Google My Business API, allowing brands and developers alike to automate the management of their business listings without the need for bulk files and tedious spreadsheets. Now, local marketers can create and edit locations via the API, but also manage special hours, control access at the local level, set

4 Keys for Multi-Location Businesses to Compete in Local Markets

By |February 3rd, 2016|Rio SEO Blog|

Over the past couple of years, local search marketing has become a necessity for every business, big or small. Making sure your business is present on Google, Bing and Yelp is critical, yet big brands have struggled to make their marketing dollars produce the maximum benefit. Traditionally, brands have looked to paid advertising to ensure

Facebook Quietly Launches Facebook.com/Services

By |January 13th, 2016|Rio SEO Blog|

Unannounced desktop feature enables users to find highest rated businesses in their area on Facebook. Early in November, Facebook prompted me with a carousel to review locations I had visited around this time last year. This early move by Facebook to create more relevant community feedback content for businesses seems especially relevant now that we’ve seen

Winning Shoppers in High Intent Micro-moments Across Channels

By |December 23rd, 2015|Rio SEO Blog|

Smartphones have become ubiquitous in the shopping process, from discovery to comparison-shopping to actually completing transactions. The trend to mobile has dramatically and permanently changed the way shoppers look for local business information. People are increasingly searching for local business data while they’re on the go and even while in-store considering a purchase. In fact,

12 Retail Marketing Tactics for Your Most Successful Christmas Yet

By |November 11th, 2015|Rio SEO Blog|

T’was a month before Black Friday and all through the industry…. The holiday 2015 retail season may be significantly higher than last year – the National Retail Federation’s annual survey of shoppers found that most intended to spend 1% more per respondent with an average spend per shopper of $805 – which is the highest in survey history for the NRF. For the 90% of shoppers who purchase in-store in this season, digital experiences are more important than ever, with more than 80% of shoppers engaging with brands and retailers online before visiting a store.

Transforming Mobile Searches Into Sales: The Hype Around Beacon Technology [Webinar]

By |November 4th, 2015|Rio SEO Blog|

Beacons are all the rage, and it’s no wonder: they’re expected to drive an astonishing $44 billion in retail sales in 2016, up $4 billion from this year. Already in 2015, 46% of retailers have launched beacon programs, up from 15% just last year.