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By Karisa Macias / Marketing Manager, Rio SEO   Last week we held a webinar hosted by the folks at Digital Marketing Depot entitled “How Local SEO Automation Delivers Results for Multi-Location Businesses.” For local SEO marketers, accurate tracking, measurement and reporting is critical to save time and keep costs in line.   continue reading
By Rick Clancy / Senior Director, Public Relations, Rio SEO   In my PR role here at Rio SEO and parent company Covario, I was flattered when the editor of Street Fight magazine recently asked for tips and best practices from our team at Rio SEO’s social technologies unit for an article about reaching out to online influencers. continue reading
By Karisa Macias / Marketing Manager, Rio SEO   "Stay curious. Be passionate. That's our job as marketers." -David Shing   Interactive Day Last week, my home town hosted one of the West Coast’s premier one-day digital marketing and ad technology events, Interactive Day San Diego, with more than 1,200 marketers in attendance.   Imagine an entire day with thought leaders covering every aspect of digital marketing, including four keynote speakers, 20 breakout sessions, and an industry tradeshow where exhibitors offered chair massages, temporary tattoos, Yo-Yo's, and even prizes for a few skilled tosses of Cornhole. continue reading
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By  / Interactive Marketing Manager, Rio SEO   Last week I had the pleasure of teaming up with LaserAway’s Paul Baumgarthuber during an eTail webinar focused on  utilizing local SEO to drive online conversions for multi-location businesses. The webcast reinforced just how much potential lies within a company’s own brand as it spreads across the local search ecosystem, as well as how important it is for a brand to take claim and control the data being distributed. continue reading
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We are thrilled to be the big winner of the inaugural Ad to Action Awards at the 2014 Local Search Association Conference in Huntington Beach. Rio SEO received the award in Business Listings category for Rio SEO’s Local Listing Manager solution. The awards competition was developed to foster new ideas and stimulate thinking to bring to market the best local advertising products.   continue reading
local seo hard questions By / Interactive Marketing Manager, Rio SEO   If you happened to catch the latest Rio SEO webinar with the Local Search Association, we hope you learned the four key steps to maximize ROI from managing your local listings:  
  1. Having a single environment to manage and collect local data;
  2. Tackling the BIG local search directories first (Google, Yahoo, Bing);
  3. Syndicating local data to build links and enhance user experience; and
  4. Measuring the ROI attributed to local SEO through KPIs (coupons, traffic, click activity).
  continue reading
By / Interactive Marketing Manager, Rio SEO   Local SEO Spring Cleaning Tips Spring is finally here...and so are the countless ways you can bring local SEO into your marketing campaigns for 2014!   The days where a business owner could simply have a website and submit his or her information to Google Places are long gone. If you're a multi-location brand, doing this for hundreds or thousands of local businesses is simply not scalable. Fortunately getting a jump-start for spring can be achieved with five essential updates to your existing marketing campaigns: continue reading
Mobile + Local = Lobile The onset of mobile and location-based technology has given birth to a revolutionary new term “Lobile.” Is your brand ready for Lobile? Tweet & Tell Your Friends!   It is increasingly becoming a mobile and locally-driven digital world and, whether we like it or not, people are going Lobile! Research shows today’s savvy consumers are finding local business information on their mobile devices in new ways, including social networks, daily deals, location-based apps (e.g., Foursquare and Facebook Places), and specialty networks like Yelp! continue reading
By Bill Connard / VP of Local Search Solutions   The evolution of the local search ecosystem has picked up speed, thanks to major data aggregators, which  for years have been collecting millions of local business listings and providing enhanced local data to the likes of Google, Yahoo, and Bing.   As local search continues to evolve to a real-time contextual experience, new business data companies like Factual help marketers get ahead of the increased need for accurate, in-depth and location-specific local business data. Through the syndication of enhanced local business listings, developers, publishers and advertisers are able to offer more relevant mobile experiences with the context of location.   continue reading
By Rachel Ullstrom / Social Account Director, Rio SEO   Pinterest has launched a new and fascinating personalization and search functionality called “explore”. With one click, users can access a personalized dashboard based on frequent pins, tags and searches. Rather than a focus on recent or “followed” boards and pins, this enables users to surface content in a new and meaningful way. Pinterest explained it briefly as: continue reading

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