Rio SEO Blog

Local Marketing Experts Share Local SEO Strategies to Capitalize on Voice Search

By |July 21st, 2016|Rio SEO Blog|

The last year -- even the last six months -- has seen an exponential increase in the adoption, acceptance and usage of voice search technology.  Google has revealed that 20% of searches are now voice searches, and Siri receives 2 million voice queries a week. What should marketers be doing right now, and how can

Driving Local Revenue With Consumer-Generated Content: Local Marketing Experts Share Best Tips

By |July 21st, 2016|Rio SEO Blog|

It’s getting more and more challenging for brands to ensure they’re being found online in the moments that matter. Increased competition, exploding mobile media consumption and evolving consumer preferences are among the factors driving the need for local marketers to connect on a more meaningful level with their local consumers. In a recent webinar hosted

Driving Voice Search to Sales: 5 Local Strategies to Capitalize on Voice Search

By |July 6th, 2016|Rio SEO Blog|

Voice Search is the hottest new topic on every marketer’s list – and it’s not even that new! The ability to search via voice commands has existed in technologies like Siri, which debuted as an iPhone 4S feature all the way back in 2011. Microsoft’s Cortana had actually been in production back in 2009, though

Highlights from #SMX Advanced 2016

By |July 1st, 2016|Rio SEO Blog|

Last week, we joined 1,600 of our fellow search marketers in Seattle for the sold-out SMX Advanced conference. It’s tough to summarize the best that came out of the conference in just a few takeaways given the amount of tactic-rich, jam-packed information that was shared, but we did our best! Highlights from #SMX Advanced 2016: Google

Label it! Leverage Structured Data & Get Google Results

By |June 27th, 2016|Rio SEO Blog|

Structured data -- it may sound like drab geek speak, but when local marketers learn the extent to which structured data can increase traffic, improve visibility in search, and make websites more attractive to Google, the term suddenly becomes a lot sexier. By definition, structured data refers to any data that resides in a fixed

Local Search and The Personal Assistant: Impact of Google Home & Other Digital Assistants

By |May 25th, 2016|Rio SEO Blog|

In the lead-up to the March 18 Silicon Valley Comic Con, conference host and Apple co-founder Steve Wozniak took a timeout from preparations to talk digital assistants with CNBC. The technology he’s most excited about, Woz said, is Amazon’s Echo. Driven by a combination of Amazon services and third-party developed voice experiences within the Alexa

10 Most Powerful Mobile & Local Marketing Stats from #LSS2016

By |May 5th, 2016|Rio SEO Blog|

The recent Local Search Summit in San Diego afforded clients and special guests of Rio SEO an exclusive opportunity to explore the shifting local landscape with the guidance and insight of industry experts. Speakers including Greg Sterling from the Local Search Association, Forrester analyst Jennifer Wise and Google’s Willys DeVoll shared top quality content on

10 Takeaways from #LSS2016 for Smarter Local Marketing Strategy

By |April 29th, 2016|Rio SEO Blog|

Our recent Local Search Summit (#LSS2016) brought some of the brightest and most influential voices in local search marketing together for an intensive event packed with panels, keynotes and networking. Here’s what the industry’s top experts have to say about local today, and the massive opportunity for tomorrow’s savvy marketers: The Local Pack is a

How Google My Business Connects Local Businesses in the Moments That Matter #LSS2016

By |April 27th, 2016|Rio SEO Blog|

The online and offline worlds are blurring. Through mobile, the internet now touches most local activities and offline purchases – and the pace of change is accelerating. In the opening keynote at Rio SEO’s Local Search Summit (#LSS2016) in San Diego, Google My Business Content Strategist Willys DeVoll shared Google’s perspective on this rapidly evolving

Forrester’s Data-Driven Tips for Mobile Marketing Mastery at #LSS2016

By |April 26th, 2016|Rio SEO Blog|

Marketers must stop thinking of mobile as a standalone channel, and instead they need to seize the opportunity for mobile to transform the customer experience. That was the message Jennifer Wise, senior analyst on the marketing team at Forrester Research, brought to Rio SEO’s Local Search Summit (#LSS2016). Wise spoke early Thursday afternoon on how