How brand marketers can track and amplify “social signals” to improve organic search results – and achieve unprecedented reach, brand lift, and ROI.
Marketers today are faced with the challenge of capturing consumers’ attention in an “ad blind” world where most advertising is largely ignored. Instead, consumers now rely mostly on search engines and social networks to get information about brands, products, and services – making it critical to “show up” in organic search results.
In this increasingly social environment , the most strategic way to improve organic search rankings is to create “shareworthy” social content, and then encourage, track, and measure sharing. By decoding content marketing strategy to enable “social signals” and engagement, marketers can dramatically improve their organic search rankings and reach more relevant consumers than ever before.
Posted August 13, 2013