Earned media can deliver great value to marketers and the brands they work for; it expands and extends the impact of paid and owned media and improves marketing results. Up to 70% of the visitors to any campaign site come from Social Sharing. Social visitors, those who come via sharing, convert up to four times higher than conventional visitors. But, until now it has been difficult to approach earned media and social sharing in a measurable, predictable and repeatable way… it has been much more a craft than science, but it doesn’t have to be that way!
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