analytics

The 3-Step Process to Local SEO KPI Measurement for Maximum ROI

By |July 25th, 2014|Rio SEO Blog|

By Karisa Macias / Marketing Manager, Rio SEO Last week we held a webinar hosted by the folks at Digital Marketing Depot entitled “How Local SEO Automation Delivers Results for Multi-Location Businesses.” For local SEO marketers, accurate tracking, measurement and reporting is critical to save time and keep costs in line. Rio SEO’s Bill Connard,

Data, Data, Everywhere!

By |April 15th, 2013|Rio SEO Blog|

By Thomas Kim / Product Manager, Rio SEO Big Data Following up on a post I did for WOMMA, it’s no surprise that I continue to see headlines about big data without much effort. It seems big data is the answer for everything. Big data can predict musical superstars. Big data can help your HR efforts. It can even help you win a presidential election. Here are a couple of recent big data headlines that have a bit more relevance to us folk in the advertising and marketing industries: