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Posts Tagged ‘analytics’

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Ever since Google rolled out its Pigeon algorithm for local search last year, local businesses have scrambled to keep up with ever-evolving search criteria to claim those coveted top spots on mobile.
Pigeon was a game changer for local search, as the update altered local results and changed the way that the search engine interpreted location tools. Pigeon also changed search results within Google Maps, which can be either a bust or boon to local businesses, since maps results show up first in Google mobile searches. With so many changes, and so little space on a mobile screen, local businesses must be more focused than ever on optimizing for local search. Here are some top tips to optimize mobile for best results with Pigeon. continue reading
By Karisa Macias / Marketing Manager, Rio SEO   Last week we held a webinar hosted by the folks at Digital Marketing Depot entitled “How Local SEO Automation Delivers Results for Multi-Location Businesses.” For local SEO marketers, accurate tracking, measurement and reporting is critical to save time and keep costs in line.   continue reading
By Thomas Kim / Product Manager, Rio SEO  

Big Data

  Following up on a post I did for WOMMA, it's no surprise that I continue to see headlines about big data without much effort. It seems big data is the answer for everything. Big data can predict musical superstars. Big data can help your HR efforts. It can even help you win a presidential election.   Here are a couple of recent big data headlines that have a bit more relevance to us folk in the advertising and marketing industries:   continue reading

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