Meet us in Chicago! The Internet Retailer Conference & Exhibition (IRCE) takes place June 7-10 in Chicago. IRCE 2016 provides you with a conference full of industry experts, an exhibit hall filled with the latest and greatest solution providers, and a community made for networking with thousands of like-minded industry peers. The event will feature over
Local Listing Management: Everything You Always Wanted to Know About Driving ROI But Were Afraid To Ask
By Tyler Ludwig / Interactive Marketing Manager, Rio SEO If you happened to catch the latest Rio SEO webinar with the Local Search Association, we hope you learned the four key steps to maximize ROI from managing your local listings: Having a single environment to manage and collect local data; Tackling the BIG local search directories first (Google, Yahoo, Bing); Syndicating local data to build links and enhance user experience; and Measuring the ROI attributed to local SEO through KPIs (coupons, traffic, click activity).
By Tyler Ludwig / Interactive Marketing Manager, Rio SEO Spring is finally here…and so are the countless ways you can bring local SEO into your marketing campaigns for 2014! The days where a business owner could simply have a website and submit his or her information to Google Places are long gone. If you’re a multi-location brand, doing this for hundreds or thousands of local businesses is simply not scalable. Fortunately getting a jump-start for spring can be achieved with five essential updates to your existing marketing campaigns: