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Based on the latest Pigeon update, Rio SEO’s retailers saw a 20% increase in online traffic from search above last season. With the holidays just around the corner, it’s time to make sure your local search strategy is utilizing best practice SEO and user experience.
Hot on the heels of the latest Penguin update, marketers are scrambling to measure its effects. Penguin 3.0, the first update since October 4th, 2013, completed its rollout early Monday, October 20th. That's right, those who were hit by the last Penguin update waited over a year without an update or refresh to see if their clean-up efforts had done the trick.
Tuesday, July 15, 2014 - 1:00 PM EDT
Digital marketers are challenged every day to deliver ROI metrics that measures the effectiveness of new technologies. Local SEO is a multi-faceted tactic that like any initiative requires planning, execution, measurement and ongoing optimization. We will be discussing the importance of measuring your local SEO coverage. As user experience becomes more important in the local search ranking factors, it's key to have the right tools to measure performance to make our daily working lives easier and more effective.
Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical for every business, but those with a number of locations must also master scale.
It's easy to get bogged down in spreadsheets and a hodgepodge of tools. After all, most marketers struggle to see the ROI from local campaigns, so it can be difficult to justify putting budget here to streamline your efforts. You might simply rely on Yext, or have an agency do the work for you.
Consumers searching for information about local businesses increasingly turn to their smartphones for answers. According to Google’s Mobile Search Moment Study
, 77 percent of mobile searches
take place at home or work, where a PC or other device is available to the searcher and now over 1 out of every 3 searches is done on a mobile device.
Local search has become an almost-daily ritual for consumers, two-thirds of whom use local search three to four times a week. Four in ten of those consumers use local search every day.
Bill Connard, the Vice President of Local Search Solutions at Rio SEO
– the software automation and analytics division of Covario
, based in San Diego, California joins Enterprise Radio
to tell us more about the fast-growing field of Local SEO, how it works, and its impact on businesses and retailers nationwide.
Ad Roundup: Platforms additions power greater engagement
A trio of announcements this week should help both small and large businesses push engagement and relevance. Here's how:
First, Rio SEO has integrated with Neustar, powering enhanced local business listings across the Neustar Localeze platform."Integrating with Neustar' s API (Application Programming Interface) for local business listing management gives our customers a competitive advantage with the ability to not only verify, but optimize and update their local business data in real time,"
said Bill Connard, vice president for local search solutions at Rio SEO.
"Clients subscribing to this service can easily see how their business information is indexed in Neustar's system and update that data on the fly. This ensures that brands with any number of locations are communicating the most updated, enhanced information possible to Neustar's distribution channel with a click of a button."
More Enhanced Local Business Data Expected to Garner Increased Local Search Engine Visibility for Rio SEO Customers
SAN DIEGO, July 11, 2013 –
Rio SEO, the leader in SEO automation and a SaaS-based provider of enterprise search, local SEO and social media marketing tools, today announced it will join forces with data aggregator Acxiom to acquire relevant data and enhanced content about customers’ local business listings.
By Bill Connard / VP of Local Search Solutions
At our local SEO webinar
last week, I emphasized the importance of managing local business listings across the three major search engines, social engines and data aggregators to optimize your brand or business’ local visibility. The webinar was moderated by Greg Sterling, the founder of Sterling Market Intelligence, and Mike Shannon, one of our agency customers at Best Rank, who addressed their clients’ successes with local search.
kicked-off the webinar with some intriguing statistics regarding the impact of data distribution for local SEO and the huge volumes of local queries. He shared data from Google and Bing that 20 percent of all queries on personal computers have a local intent with more than 4 billion of those local queries occurring in May alone. Greg also discussed the influence of online activity with the transactions that occur offline.