Charming Charlie, a Houston-based fashion, jewelry and accessories retailer, launched a local search marketing program late last year that helped its local first-page Google search rankings nearly double on average in the more than 240 cities where the retailer has store locations.
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By Bill Connard / VP of Local Search
Last week, our sponsored webinar, Women's Fashion Retailer, charming charlie Increased Online Traffic by 250%, demonstrated the context and real time payoff of having local and mobile search tools and strategies in place. During the course of the webinar, we polled the audience on some topics relevant to local search.
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Within 90 days of deploying local search automation software from Rio SEO, charming charlie gained first page search results, cut the time needed to create local landing pages, experienced huge year-over-year growth in website traffic and a major boost in mobile traffic. Sources such as Google and comScore note that about 70 percent of all online searches are local, making it essential that retailers and other multi-location businesses have strong local visibility on the web and mobile web.
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By Bill Connard / VP of Local Search
Last week, I spoke about the need for retailers and multi-location businesses to implement automated local search tools on the webinar, Women's Fashion Retailer, charming charlie Increased Online Traffic by 250% sponsored by Rio SEO in cooperation with ClickZ Academy. The webinar was hosted by Rand Schulman, digital marketing pioneer and executive, and one of our clients, Kim LaFleur, VP of e-commerce at charming charlie, who spoke to their local and mobile search success story. continue reading
Specialty retailer Charming Charlie operates more than 240 retail stores in the United States where it sells fashion accessories like scarves, jewelry and purses. It’s opening those stores at a fast clip—more than 20 in the last four months alone—and is laying the groundwork to launch direct-to-consumer e-commerce at CharmingCharlie.com in August.
The retailer is staffing up its web team—it anticipates going from a three-person web team today to 25 by the end of 2013—but one of the first things Kim LaFleur, Charming Charlie’s vice president of e-commerce, did when she joined the retailer three months ago was fix how Charming Charlie showed up in search engine results. continue reading
