content marketing


12 Retail Marketing Tactics for Your Most Successful Christmas Yet

By |November 11th, 2015|

T’was a month before Black Friday and all through the industry….

The holiday 2015 retail season may be significantly higher than last year – the National Retail Federation’s annual survey of shoppers found that most intended to spend 1% more per respondent with an average spend per shopper of $805 – which is the highest in survey history for the NRF. For the 90% of shoppers who purchase in-store in this season, digital experiences are more important than ever, with more than 80% of shoppers engaging with brands and retailers online before visiting a store.

Webinar Recap: How To Maximize Local Search Traffic This Holiday Season

By |November 18th, 2014|

In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, marketers are scrambling to measure the ROI or their efforts. For local SEO, marketers utilizing best SEO practices are critical to driving maximum impact before and during the upcoming holiday season.

Get Personal: Facebook’s First Key Trend in Local Marketing

By |August 5th, 2014|

After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space.

Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically:

1. Personalized marketing
2. Mobile user experience for all channels
3. Follow local best

What Interactive Day Taught Me about Modern Marketing

By |May 21st, 2014|

By Karisa Macias / Marketing Manager, Rio SEO

“Stay curious. Be passionate. That’s our job as marketers.” -David Shing

Last week, my home town hosted one of the West Coast’s premier one-day digital marketing and ad technology events, Interactive Day San Diego, with more than 1,200 marketers in attendance.

Imagine an entire day with thought leaders covering every aspect of

Maximizing Social Media Presents/Presence during the Holidays

By |November 22nd, 2013|

By Thomas Kim / Product Manager, Social Technologies, Rio SEO

We all know that seasons are cyclic.  To many, the holiday season begins after Halloween and ends after New Year’s Day.  However, marketers see cycles within that cycle.  And for social media marketers, they too see specific cyclic patterns of social activity – it’s an Inception of cycles!

Content Marketing Strategies & Key Stats: Holiday 2013 Look Forward

By |October 22nd, 2013|

Rachel Ullstrom / Account Director, Rio SEO

With holiday planning starting so early this year, I am already fighting the urge to prepare my house with lights and garland. ClickZ recently reported 40% of consumers actually begin holiday shopping BY Halloween.  So rather than risk the mockery of friends and family for decorating early, I have focused my attention here on some key takeaways from last year’s holiday season and some insights for marketers.