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Posts Tagged ‘content marketing’

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By Karisa Macias / Marketing Manager, Rio SEO   "Stay curious. Be passionate. That's our job as marketers." -David Shing   Interactive Day Last week, my home town hosted one of the West Coast’s premier one-day digital marketing and ad technology events, Interactive Day San Diego, with more than 1,200 marketers in attendance.   Imagine an entire day with thought leaders covering every aspect of digital marketing, including four keynote speakers, 20 breakout sessions, and an industry tradeshow where exhibitors offered chair massages, temporary tattoos, Yo-Yo's, and even prizes for a few skilled tosses of Cornhole. continue reading
One of the things I’ve been pondering lately revolves around the digital marketing and social media buzz words:  Owned, Paid and Earned.   While these words imply different channels, marketer relationships with those channels, media formats, their audience reach and persona types, I believe it is time to stop considering them mutually exclusive silos.   continue reading
The lines of Social Media Marketing and Content Marketing were already well on their way of becoming increasingly blurred when Google's Hummingbird change in 2013 increased the impact that social media assets have in determining search engine rankings.   As a refresher (or maybe primer), let's provide a distinction between Social Media Marketing and Content Marketing.  Distilled from a 2012 post by Toby Murdock on the Content Marketing Institute's website, the main difference is that: continue reading
By / Product Manager, Social Technologies, Rio SEO   We all know that seasons are cyclic.  To many, the holiday season begins after Halloween and ends after New Year’s Day.  However, marketers see cycles within that cycle.  And for social media marketers, they too see specific cyclic patterns of social activity – it's an Inception of cycles!   continue reading
Rachel Ullstrom / Account Director, Rio SEO   With holiday planning starting so early this year, I am already fighting the urge to prepare my house with lights and garland. ClickZ recently reported 40% of consumers actually begin holiday shopping BY Halloween.  So rather than risk the mockery of friends and family for decorating early, I have focused my attention here on some key takeaways from last year’s holiday season and some insights for marketers.   continue reading
Rachel Ullstrom / Account Director, Rio SEO   The leaves are changing, the days are getting shorter, and we already have the second largest shopping season of the year behind us.   Back-to-school has become one of the most profitable and important traffic and purchase seasons for online marketing. It is important to plan for a mid-summer campaign to drive success and set you up for a successful holiday season.   Since the 2013 back-to-school season was so successful, let’s recap what went well and how to set yourself up for success in 2014.   continue reading
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By  / CEO, Rio SEO  

SaaS:  Software as a Service and Service as a Software

  In 2012, the Gartner Group issued a study saying in the next five years CMOs would spend more on technology than CIOs.   That may be true, but Gartner did not seem to comment on how much CIOs spend on technology services and systems integration, and how much more CMOs would end up spending on services as well – all as part of the great move to get the new generation of Gen X CMOs to leverage SaaS software, automation and analytics as part of the reinvention of their business discipline.   continue reading
Ben Straley / VP of Social Search Technologies   In a recent webinar titled How to Create Brand Buzz Using Social Audience Data and Smart Segmentation and hosted by WOMMA, I highlighted the importance of creating rich brand advocate profiles and reaching similar enthusiasts at an amplified scale. You can view and listen to a recording of the Webinar here.   continue reading
Rachel Ullstrom / Account Director, Rio SEO   There are countless studies on why video makes for effective content and leads to discovery in Internet searches on YouTube, Google, Bing and Yahoo. What hasn’t been particularly well articulated is why video is discovered so frequently and who is doing the discovering.   continue reading
Ben Straley / VP of Social Technologies, Rio SEO   We recently published a whitepaper confirming that the connections between search and social are clearly growing stronger.  As people engage with and share content more frequently, these actions and the embedded back links they include are sending signals to the search engines.  These signals are seen by the search engines as key inputs into their ranking processes and algorithms.  Furthermore, as search results become more and more personalized, the impact that content sharing and social signals have on rankings will only become more significant. continue reading

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