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Posts Tagged ‘content’

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By Dema Zlotin/CEO, Rio SEO   RIO-SEO-Elizabeth-Martin-Allrecipes[1]   User-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how Allrecipes.com has managed to leverage its users' enthusiasm to grow its company.   Quality content is the foundation on which all of your marketing efforts and customer experiences are built. We know that written and visual content has the power to drive search rankings, inspire social sharing, compel consumers to take action, and ultimately impact sales. continue reading
Matt Cutts’ recent post on his personal blog articulated a devolving pattern of spammy “guest blog” practices. It was a fairly thorough exploration of a common problem of paying for content simply to gain links. While it was a complex argument, and a solid point of view - it was summed up everywhere in four words: “Guest Blogging is Dead” which is not exactly what he said - it was a bit more of a, cautionary tale - ‘be careful who you invite to blog’. Basically Cutts’ point can be boiled down to one salient point; Blogging - and content - cannot just be about SEO. If you look at the forest for the virtual trees you are missing the value for users in the creation of content and the curation of voices.
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