Mobile marketers and multi-location businesses have before them one of the most significant marketing opportunities in recent history. Google recently announced that mobile search volume has finally overtaken desktop search not only in the United States, but in ten countries including Canada and Japan. Given the overwhelmingly local intent behind mobile searches (56% of mobile searches have local intent, according to Google), local marketers skilled in mobile have a distinct competitive advantage in their industries. The rise of the mobile-only searcher and the growth of multi-screen, multi-device browsing have created unprecedented opportunity for local businesses to connect with motivated consumers in the moments that matter. Enhanced visibility in this mobile local space is the doorway to the least costly, most relevant traffic available today.
By Bill Connard / VP of Local Search Solutions Retailers with multiple physical locations face unique challenges in local search. Chief among them is the fact that managing local SEO for stores requires an ever-increasing knowledge base and skill set. As map listings, reviews and ratings, discussions and user-generated content have converged with your own SEO efforts in impacting your local search rankings, it’s become crystal clear that manual, time and labor intensive SEO management methods have outlived their utility. Marketers have a responsibility to their brand or client to ensure the greatest performance at the lowest possible cost – to generate the best ROI. While SEO practitioners have historically struggled to prove this value, the volume and depth of the data now at our fingertips makes the value of local SEO both measurable and defensible.