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Posts Tagged ‘dark social’

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If one were to summarize the current landscape in a sentence, a quote from Jeff Beard (SVP, General Manager for Neustar Localeze) does it nicely:  
What we can clearly see is that the local search market is maturing – what we previously described as a Social, Local and Mobile (SoLoMo) revolution is now embedded in consumer behavior.
  The touchpoints for local search stretch from social networks like Twitter and Facebook, to apps like Yelp and See Green, right through to maps and a huge range of local directories. This presents significant opportunity for integrating local search efforts with influencer retargeting. By identifying and tracking these brand influencers, companies can in turn measurably increase the effectiveness of search efforts from mobile devices to desktops.   continue reading
By   If yours is like most brands, you are neglecting nearly three quarters of your social media impact. No, it's not because your brand isn't sending photos on Snapchat or that you haven't exchanged gifts on Impossible. It's because you aren't considering "dark social media" channels -- email, instant messenger, text message and other sources that cannot be tracked through analytics.   continue reading
Comment threads, forums, texts and emails account for a growing percentage of social messaging but few marketers incorporate this reality into their online marketing mix. Ben Straley (left) and Thomas Kim from Rio SEO’s software division explain the secrets of ‘dark social.’ The full white paper is here. Marketers today are faced with the challenge of capturing consumers’ attention in an “ad blind” world where most advertising is largely ignored. Instead, consumers now rely mostly on search engines and social networks to get information about brands, products, and services – making it critical to “show up” in organic search results. continue reading

How brand marketers can track and amplify “social signals” to improve organic search results – and achieve unprecedented reach, brand lift, and ROI.

  Marketers today are faced with the challenge of capturing consumers’ attention in an “ad blind” world where most advertising is largely ignored. Instead, consumers now rely mostly on search engines and social networks to get information about brands, products, and services – making it critical to “show up” in organic search results.   In this increasingly social environment , the most strategic way to improve organic search rankings is to create “shareworthy” social content, and then encourage, track, and measure sharing. By decoding content marketing strategy to enable “social signals” and engagement, marketers can dramatically improve their organic search rankings and reach more relevant consumers than ever before. continue reading


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