By Karisa Macias / Marketing Manager, Rio SEO Last week we held a webinar hosted by the folks at Digital Marketing Depot entitled “How Local SEO Automation Delivers Results for Multi-Location Businesses.” For local SEO marketers, accurate tracking, measurement and reporting is critical to save time and keep costs in line. Rio SEO’s Bill Connard,
By Bill Connard / VP of Local Search Solutions The evolution of the local search ecosystem has picked up speed, thanks to major data aggregators, which for years have been collecting millions of local business listings and providing enhanced local data to the likes of Google, Yahoo, and Bing. As local search continues to evolve to a real-time contextual experience, new business data companies like Factual help marketers get ahead of the increased need for accurate, in-depth and location-specific local business data. Through the syndication of enhanced local business listings, developers, publishers and advertisers are able to offer more relevant mobile experiences with the context of location.