Local Listing Management: Everything You Always Wanted to Know About Driving ROI But Were Afraid To Ask
By Tyler Ludwig / Interactive Marketing Manager, Rio SEO If you happened to catch the latest Rio SEO webinar with the Local Search Association, we hope you learned the four key steps to maximize ROI from managing your local listings:
- Having a single environment to manage and collect local data;
- Tackling the BIG local search directories first (Google, Yahoo, Bing);
- Syndicating local data to build links and enhance user experience; and
- Measuring the ROI attributed to local SEO through KPIs (coupons, traffic, click activity).