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Posts Tagged ‘data aggregators’

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local seo hard questions By / Interactive Marketing Manager, Rio SEO   If you happened to catch the latest Rio SEO webinar with the Local Search Association, we hope you learned the four key steps to maximize ROI from managing your local listings:  
  1. Having a single environment to manage and collect local data;
  2. Tackling the BIG local search directories first (Google, Yahoo, Bing);
  3. Syndicating local data to build links and enhance user experience; and
  4. Measuring the ROI attributed to local SEO through KPIs (coupons, traffic, click activity).
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Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical for every business, but those with a number of locations must also master scale.   It's easy to get bogged down in spreadsheets and a hodgepodge of tools. After all, most marketers struggle to see the ROI from local campaigns, so it can be difficult to justify putting budget here to streamline your efforts. You might simply rely on Yext, or have an agency do the work for you.   continue reading
By / Interactive Marketing Manager, Rio SEO   Local SEO Spring Cleaning Tips Spring is finally here...and so are the countless ways you can bring local SEO into your marketing campaigns for 2014!   The days where a business owner could simply have a website and submit his or her information to Google Places are long gone. If you're a multi-location brand, doing this for hundreds or thousands of local businesses is simply not scalable. Fortunately getting a jump-start for spring can be achieved with five essential updates to your existing marketing campaigns: continue reading

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