digital marketing


Interactive Day San Diego

By |June 12th, 2015|

Brought to you by SDX, Interactive Day San Diego delivers the latest industry trends and best practices while showcasing top digital marketing thought leaders and technology innovators.

Get Personal: Facebook’s First Key Trend in Local Marketing

By |August 5th, 2014|

After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space.

Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically:

1. Personalized marketing
2. Mobile user experience for all channels
3. Follow local best

Local SEO Takeaways from Street Fight Summit West 2014

By |August 4th, 2014|

By Bill Connard / VP, Local Search, Rio SEO

Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO insights and forward-looking advice.

The event was packed with solid recommendations and expert advice, but

The 3-Step Process to Local SEO KPI Measurement for Maximum ROI

By |July 25th, 2014|

By Karisa Macias / Marketing Manager, Rio SEO

Last week we held a webinar hosted by the folks at Digital Marketing Depot entitled “How Local SEO Automation Delivers Results for Multi-Location Businesses.” For local SEO marketers, accurate tracking, measurement and reporting is critical to save time and keep costs in line.

Rio SEO’s Bill Connard, VP of

What Interactive Day Taught Me about Modern Marketing

By |May 21st, 2014|

By Karisa Macias / Marketing Manager, Rio SEO

“Stay curious. Be passionate. That’s our job as marketers.” -David Shing

Last week, my home town hosted one of the West Coast’s premier one-day digital marketing and ad technology events, Interactive Day San Diego, with more than 1,200 marketers in attendance.

Imagine an entire day with thought leaders covering every aspect of

How Local SEO + Influencer Retargeting are Delivering Record ROI

By |December 12th, 2013|

December 12th / 1-2PM EST
Digital marketers are challenged everyday to deliver ROI metrics which measure the effectiveness of new technologies, how Google updates impact their brands and how to successfully manage budget dollars and tactics to prove lower CPAs (costs per actions).

The Evolution of SEO Managers into Online Marketers : DMD Whitepaper

By |August 21st, 2013|

Whether you call it content marketing, inbound marketing or convergence marketing, the new era of digital marketing has arrived. It is driven by carefully planned, well crafted and expertly promoted content. Where does that leave the SEO experts of the past? Where does that leave the technical experts who have survived and thrived amid the constant search engine shifts, updates and technology

When positioned correctly, SEO strategists and practitioners are increasingly having a larger voice in telling the marketing story. By using big data—keyword research, transactional data and social data—to inform not just search engine optimization, but content strategy and creation, the SEO team offers a unique combination of customer understanding and technical expertise to lead content-driven success.