Posts Tagged ‘fashion’

Specialty retailer Charming Charlie operates more than 240 retail stores in the United States where it sells fashion accessories like scarves, jewelry and purses. It’s opening those stores at a fast clip—more than 20 in the last four months alone—and is laying the groundwork to launch direct-to-consumer e-commerce at CharmingCharlie.com in August.   The retailer is staffing up its web team—it anticipates going from a three-person web team today to 25 by the end of 2013—but one of the first things Kim LaFleur, Charming Charlie’s vice president of e-commerce, did when she joined the retailer three months ago was fix how Charming Charlie showed up in search engine results. continue reading