Earlier this month, Google modified the map results to render three local business results rather than the seven that have graced desktop local search for the past several years. The ‘map pack’ terminology used by the search community has been degraded to ‘stack pack,’ ‘snack pack’ for restaurants or for those more upset at the design, ‘crap pack.’
By Tyler Ludwig / Interactive Marketing Manager, Rio SEO Spring is finally here…and so are the countless ways you can bring local SEO into your marketing campaigns for 2014! The days where a business owner could simply have a website and submit his or her information to Google Places are long gone. If you’re a multi-location brand, doing this for hundreds or thousands of local businesses is simply not scalable. Fortunately getting a jump-start for spring can be achieved with five essential updates to your existing marketing campaigns:
By Bill Connard / VP of Local Search Solutions The evolution of the local search ecosystem has picked up speed, thanks to major data aggregators, which for years have been collecting millions of local business listings and providing enhanced local data to the likes of Google, Yahoo, and Bing. As local search continues to evolve to a real-time contextual experience, new business data companies like Factual help marketers get ahead of the increased need for accurate, in-depth and location-specific local business data. Through the syndication of enhanced local business listings, developers, publishers and advertisers are able to offer more relevant mobile experiences with the context of location.