In our last blog post for Local Search Insider, we shared creative ways to win the holiday shopping season with top rankings in paid, organic and maps listings. The accuracy and rankings of map listings are critical to connect and convert consumers with immediate needs, as they search for information from within the proximity of a business.
By Bill Connard / VP of Local Search Solutions
The evolution of the local search ecosystem has picked up speed, thanks to major data aggregators, which for years have been collecting millions of local business listings and providing enhanced local data to the likes of Google, Yahoo, and Bing.
As local search continues to evolve to a real-time contextual experience, new business data companies like Factual help marketers get ahead of the increased need for accurate, in-depth and location-specific local business data. Through the syndication of enhanced local business listings, developers, publishers and advertisers are able to offer more relevant mobile experiences with the context of location.