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Local SEO: It’s Not Just About Google Maps – Welcome Factual to the Pool of Local Data Aggregators

By |March 19th, 2014|

By Bill Connard / VP of Local Search Solutions

The evolution of the local search ecosystem has picked up speed, thanks to major data aggregators, which  for years have been collecting millions of local business listings and providing enhanced local data to the likes of Google, Yahoo, and Bing.

As local search continues to evolve to a real-time contextual experience, new business data companies like Factual help marketers get ahead of the increased need for accurate, in-depth and location-specific local business data. Through the syndication of enhanced local business listings, developers, publishers and advertisers are able to offer more relevant mobile experiences with the context of location.