Ever since Google rolled out its Pigeon algorithm
for local search last year, local businesses have scrambled to keep up with ever-evolving search criteria to claim those coveted top spots on mobile.
Pigeon was a game changer for local search, as the update altered local results and changed the way that the search engine interpreted location tools. Pigeon also changed search results within Google Maps, which can be either a bust or boon to local businesses, since maps results show up first in Google mobile searches. With so many changes, and so little space on a mobile screen, local businesses must be more focused than ever on optimizing for local search. Here are some top tips to optimize mobile for best results with Pigeon.
Local SEO has evolved at rapid-fire pace over the last three years, a trend that will continue into 2015. Smart marketers have their eyes on upcoming trends in local and are getting in position to reap maximum benefit.
In our last blog post
for Local Search Insider, we shared creative ways to win the holiday shopping season with top rankings in paid, organic and maps listings. The accuracy and rankings of map listings are critical to connect and convert consumers with immediate needs, as they search for information from within the proximity of a business.
In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, marketers are scrambling to measure the ROI or their efforts. For local SEO, marketers utilizing best SEO practices are critical to driving maximum impact before and during the upcoming holiday season.
Hot on the heels of the latest Penguin update, marketers are scrambling to measure its effects. Penguin 3.0, the first update since October 4th, 2013, completed its rollout early Monday, October 20th. That's right, those who were hit by the last Penguin update waited over a year without an update or refresh to see if their clean-up efforts had done the trick.
We recently contributed to a blog about Google's new "Pigeon" algorithm update
, a major local algorithm change rolled out July 24 affecting Google Maps and local Google search results. Now that the dust has settled
, local SEO practitioners can focus on the strategy and tools to prepare for the next inevitable algorithm shake-up. continue reading
Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical for every business, but those with a number of locations must also master scale.
It's easy to get bogged down in spreadsheets and a hodgepodge of tools. After all, most marketers struggle to see the ROI from local campaigns, so it can be difficult to justify putting budget here to streamline your efforts. You might simply rely on Yext, or have an agency do the work for you.
By Tyler Ludwig
/ Interactive Marketing Manager, Rio SEO
Spring is finally here...and so are the countless ways you can bring local SEO into your marketing campaigns for 2014!
The days where a business owner could simply have a website and submit his or her information to Google Places
are long gone. If you're a multi-location brand, doing this for hundreds or thousands of local businesses is simply not scalable. Fortunately getting a jump-start for spring can be achieved with five essential updates to your existing marketing campaigns:
By Bill Connard / VP of Local Search Solutions
Having specialized in Local SEO for more than 10 years, I have seen a lot of change in the local search space and Google’s new local search Carousel is as exciting (and dynamic) as it gets.
With any new change in the way Google serves up results, both search marketers and SEO directors want to know the factors that will help deliver better local search rankings. With the new Google Carousel the jury is still out around those factors.
by Michael Rosa/SEO Strategist with contributions from Mick Wilson, Director, Client Services
A few weeks ago, the most recognizable voice of Google, web spam expert Matt Cutts announced a new Penguin update to be released over the summer. Matt teased us with vague descriptions of the areas targeted by the upcoming algorithm updates
, tactics targeted to include advertorials that pass page rank, better link scheme analysis and domain name clustering among others. SEO’s both enterprise level and local marketers everywhere started waiting for the impact to hit. On the afternoon of May 22, 2013 Cutts confirmed with a tweet that Penguin 4.0 was being pushed to Google’s data centers.