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Posts Tagged ‘Google’

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apple-maps-google-maps   In our last blog post for Local Search Insider, we shared creative ways to win the holiday shopping season with top rankings in paid, organic and maps listings. The accuracy and rankings of map listings are critical to connect and convert consumers with immediate needs, as they search for information from within the proximity of a business.   continue reading
Best PracticeIn the constantly shifting local search landscape, where it can feel like the targets are forever on the move, marketers are scrambling to measure the ROI or their efforts. For local SEO, marketers utilizing best SEO practices are critical to driving maximum impact before and during the upcoming holiday season.   continue reading
Finding-Local-Search-Success,Post-Pigeon-&-Penguin-3Hot on the heels of the latest Penguin update, marketers are scrambling to measure its effects. Penguin 3.0, the first update since October 4th, 2013, completed its rollout early Monday, October 20th. That's right, those who were hit by the last Penguin update waited over a year without an update or refresh to see if their clean-up efforts had done the trick.   continue reading
We recently contributed to a blog about Google's new "Pigeon" algorithm update, a major local algorithm change rolled out July 24 affecting Google Maps and local Google search results. Now that the dust has settled, local SEO practitioners can focus on the strategy and tools to prepare for the next inevitable algorithm shake-up. continue reading
Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical for every business, but those with a number of locations must also master scale.   It's easy to get bogged down in spreadsheets and a hodgepodge of tools. After all, most marketers struggle to see the ROI from local campaigns, so it can be difficult to justify putting budget here to streamline your efforts. You might simply rely on Yext, or have an agency do the work for you.   continue reading
By / Interactive Marketing Manager, Rio SEO   Local SEO Spring Cleaning Tips Spring is finally here...and so are the countless ways you can bring local SEO into your marketing campaigns for 2014!   The days where a business owner could simply have a website and submit his or her information to Google Places are long gone. If you're a multi-location brand, doing this for hundreds or thousands of local businesses is simply not scalable. Fortunately getting a jump-start for spring can be achieved with five essential updates to your existing marketing campaigns: continue reading
By Bill Connard / VP of Local Search Solutions   Having specialized in Local SEO for more than 10 years, I have seen a lot of change in the local search space and Google’s new local search Carousel is as exciting (and dynamic) as it gets.   With any new change in the way Google serves up results, both search marketers and SEO directors want to know the factors that will help deliver better local search rankings. With the new Google Carousel the jury is still out around those factors. continue reading
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by Michael Rosa/SEO Strategist with contributions from Mick Wilson, Director, Client Services   A few weeks ago, the most recognizable voice of Google, web spam expert Matt Cutts announced a new Penguin update to be released over the summer. Matt teased us with vague descriptions of the areas targeted by the upcoming algorithm updates, tactics targeted to include advertorials that pass page rank,  better link scheme analysis and domain name clustering among others. SEO’s both enterprise level and local marketers everywhere started waiting for the impact to hit. On the afternoon of May 22, 2013 Cutts confirmed with a tweet that Penguin 4.0 was being pushed to Google’s data centers.   continue reading
Specialty retailer Charming Charlie operates more than 240 retail stores in the United States where it sells fashion accessories like scarves, jewelry and purses. It’s opening those stores at a fast clip—more than 20 in the last four months alone—and is laying the groundwork to launch direct-to-consumer e-commerce at CharmingCharlie.com in August.   The retailer is staffing up its web team—it anticipates going from a three-person web team today to 25 by the end of 2013—but one of the first things Kim LaFleur, Charming Charlie’s vice president of e-commerce, did when she joined the retailer three months ago was fix how Charming Charlie showed up in search engine results. continue reading

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