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Posts Tagged ‘listing management’

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LSA hat trickLast month, I praised major data aggregators for their contributions to the accelerated evolution of local search. Capitalizing on their overall benefits requires a three-prong approach.   continue reading
A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel.   Ninety percent of consumers now use search engines to shop locally; these queries are happening from the desktop, on the mobile web, in apps, from maps, and even from GPS and other in-vehicle devices. Each and every internet transaction has a local connection, via the user on a device tied to a geo-coordinate. continue reading

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