SAN DIEGO, Sept.17, 2014 – Today, Dentsu Aegis Network announced that it has signed a definitive agreement to acquire Covario, Inc.’s search and content marketing agency business. Covario’s Rio SEO software unit, which offers award-winning local search, enterprise search, and social media automation and analytic tools, will remain an independent SAAS company and continue to power the software behind Covario clients’ search solutions. Rio SEO has raised additional funding from FTV Capital, Dubilier & Co., Voyager Capital, and Stratim Capital to pursue further development and sales of its technology platform in the fast-growing areas of local search, mobile search, and social media measurement.
Local Business Listing Management to the Three Major Data Aggregators is the Last Mile for Local Search
By Bill Connard / VP of Local Search Solutions Last month, I discussed the significance of Google’s new Local Carousel and analyzed the sliders impact on the local search space. With the recent excitement around this new dynamic local element and the remarkable increase of mobile searches, the need to distribute accurate local business listing information is the last defining factor in local SEO. A major part of distributing local business listings is submitting optimized local business information to the three top data aggregators.
More Enhanced Local Business Data Expected to Garner Increased Local Search Engine Visibility for Rio SEO Customers SAN DIEGO, July 11, 2013 – Rio SEO, the leader in SEO automation and a SaaS-based provider of enterprise search, local SEO and social media marketing tools, today announced it will join forces with data aggregator Acxiom to acquire relevant data and enhanced content about customers’ local business listings.