Mobile marketers and multi-location businesses have before them one of the most
significant marketing opportunities in recent history. Google recently announced that
mobile search volume has finally overtaken desktop search not only in the United
States, but in ten countries including Canada and Japan.
Given the overwhelmingly local intent behind mobile searches (56% of mobile searches
have local intent, according to Google), local marketers skilled in mobile have a distinct
competitive advantage in their industries.
The rise of the mobile-only searcher and the growth of multi-screen, multi-device
browsing have created unprecedented opportunity for local businesses to connect
with motivated consumers in the moments that matter. Enhanced visibility in this
mobile local space is the doorway to the least costly, most relevant traffic available