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Google announced that mobile search volume has finally overtaken desktop search, not only in the U.S., but in 10 countries including Canada, the United States and Japan. And Comscore research indicates that 78 % of local-mobile searches resulted in an offline purchase (usually in a few hours).
Attendees will learn how:
1. This shift to mobile has had a huge impact on local search results for multi-location business in retail, banking and service industries.
2. Optimized mobile experiences including mobile pages, listings, offers and store finders are proving to deliver the cheapest search traffic; often 90% less the SEM.
3. Managing and measuring mobile local search traffic will prove to be your lowest cost of search traffic and customer acquisition.
Warren Raisch, Chief Customer Officer at Rio SEO
A business and thought leader with a vast experience working as a senior executive with leading High Tech companies including Apple, 3Com, HP and Adobe divisions as well as digital agencies including Digitas. Warren is also a McGraw-Hill published author in the Online Marketing space and a frequent keynote speaker at leading industry events. He has established global operations across more than 190 countries and has worked with some of the largest brands in the world developing and executing their digital strategies.
Jodie L Roberts, Digital Marketing Manager at Fred Meyer Jewelers
Jodie Roberts is the Digital Marketing Manager at Fred Meyer Jewelers. She is responsible for leading the strategic direction of the Digital Marketing team and ensuring successful execution in a range of channels including Email, Social Media, PPC, SEO, Affiliate and Display Advertising.
Jodie recently moved to Portland OR from the UK, where she worked as a Mobile Experience Analyst for American Express and gained a wealth of experience in developing, testing and launching a range of mobile services for B2B and B2C audiences. When not at work, she can be found exploring Oregon with her husband and dog or dining at one of Portland’s many fantastic restaurants.
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By Tyler Ludwig/ Director of Product & Product Strategy, Rio SEO
Last week in sunny San Diego, Community Manager for Google My Business Jade Wang opened Rio SEO’s Local Search Summit conference with an information-packed keynote for local and multi-location marketers. continue reading
Tuesday, July 22, 2014 2:00 PM - 3:00 PM EDT
The Ad to Action Awards were developed to foster new ideas and stimulate thinking in order to celebrate the best local advertising solutions. During this webinar representatives from Rio SEO, The Search Agency, Sightly and Search Influence will discuss their winning solutions from the awards. The categories covered will include: Business Listings, Implementation, Video and Social Media.
VP Local Search Solutions, Rio SEO
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By Tyler Ludwig / Interactive Marketing Manager, Rio SEO
If you happened to catch the latest Rio SEO webinar with the Local Search Association, we hope you learned the four key steps to maximize ROI from managing your local listings:
Having a single environment to manage and collect local data;
Tackling the BIG local search directories first (Google, Yahoo, Bing);
Syndicating local data to build links and enhance user experience; and
Measuring the ROI attributed to local SEO through KPIs (coupons, traffic, click activity).
Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical for every business, but those with a number of locations must also master scale.
It's easy to get bogged down in spreadsheets and a hodgepodge of tools. After all, most marketers struggle to see the ROI from local campaigns, so it can be difficult to justify putting budget here to streamline your efforts. You might simply rely on Yext, or have an agency do the work for you.
Business Listings: Local Listing Manager™ by Rio SEO. Rio SEO’s Local Listing Manager software is the only available solution that can deliver unlimited optimized local business data via bulk feed or API to all the major search engines and data aggregators.
By Tyler Ludwig / Interactive Marketing Manager, Rio SEO
Spring is finally here...and so are the countless ways you can bring local SEO into your marketing campaigns for 2014!
The days where a business owner could simply have a website and submit his or her information to Google Places are long gone. If you're a multi-location brand, doing this for hundreds or thousands of local businesses is simply not scalable. Fortunately getting a jump-start for spring can be achieved with five essential updates to your existing marketing campaigns:
By Bill Connard / VP of Local Search Solutions
The evolution of the local search ecosystem has picked up speed, thanks to major data aggregators, which for years have been collecting millions of local business listings and providing enhanced local data to the likes of Google, Yahoo, and Bing.
As local search continues to evolve to a real-time contextual experience, new business data companies like Factual help marketers get ahead of the increased need for accurate, in-depth and location-specific local business data. Through the syndication of enhanced local business listings, developers, publishers and advertisers are able to offer more relevant mobile experiences with the context of location.
Real-time Local Business Updates Garner Multi-location Businesses Local Search Engine Visibility
SAN DIEGO, Feb. 19, 2014 – Rio SEO, the leader in local SEO automation and local listing management software, today announced direct API (Application Programming Interface) integration with Factual to automate syndication of relevant and enhanced local business listings through its search platform.
Factual is a data company that enables developers, publishers, and advertisers to build relevant mobile experiences using the context of location.
A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel.
Ninety percent of consumers now use search engines to shop locally; these queries are happening from the desktop, on the mobile web, in apps, from maps, and even from GPS and other in-vehicle devices. Each and every internet transaction has a local connection, via the user on a device tied to a geo-coordinate.