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Posts Tagged ‘local listing management’

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By / Interactive Marketing Manager, Rio SEO   Local SEO Spring Cleaning Tips Spring is finally here...and so are the countless ways you can bring local SEO into your marketing campaigns for 2014!   The days where a business owner could simply have a website and submit his or her information to Google Places are long gone. If you're a multi-location brand, doing this for hundreds or thousands of local businesses is simply not scalable. Fortunately getting a jump-start for spring can be achieved with five essential updates to your existing marketing campaigns: continue reading
By Bill Connard / VP of Local Search Solutions   The evolution of the local search ecosystem has picked up speed, thanks to major data aggregators, which  for years have been collecting millions of local business listings and providing enhanced local data to the likes of Google, Yahoo, and Bing.   As local search continues to evolve to a real-time contextual experience, new business data companies like Factual help marketers get ahead of the increased need for accurate, in-depth and location-specific local business data. Through the syndication of enhanced local business listings, developers, publishers and advertisers are able to offer more relevant mobile experiences with the context of location.   continue reading
Real-time Local Business Updates Garner Multi-location Businesses Local Search Engine Visibility   SAN DIEGO, Feb. 19, 2014 – Rio SEO, the leader in local SEO automation and local listing management software, today announced direct API (Application Programming Interface) integration with Factual to automate syndication of relevant and enhanced local business listings through its search platform.   Factual is a data company that enables developers, publishers, and advertisers to build relevant mobile experiences using the context of location.   continue reading
A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel.   Ninety percent of consumers now use search engines to shop locally; these queries are happening from the desktop, on the mobile web, in apps, from maps, and even from GPS and other in-vehicle devices. Each and every internet transaction has a local connection, via the user on a device tied to a geo-coordinate. continue reading
By Bill Connard / VP of Local Search Solutions   Retailers with multiple physical locations face unique challenges in local search. Chief among them is the fact that managing local SEO for stores requires an ever-increasing knowledge base and skill set.   As map listings, reviews and ratings, discussions and user-generated content have converged with your own SEO efforts in impacting your local search rankings, it’s become crystal clear that manual, time and labor intensive SEO management methods have outlived their utility.   Marketers have a responsibility to their brand or client to ensure the greatest performance at the lowest possible cost – to generate the best ROI. While SEO practitioners have historically struggled to prove this value, the volume and depth of the data now at our fingertips makes the value of local SEO both measurable and defensible. continue reading
More Enhanced Business Data Expected to Garner Greater Local Search Engine Visibility for Rio SEO Customers   SAN DIEGO, Sept. 18, 2013 – Rio SEO, the leader in SEO automation and a SaaS-based provider of enterprise search, local SEO and social media marketing tools, today announced a channel partnership with Neustar® to distribute relevant and enhanced local business listings through its Neustar Localeze® search platform.   continue reading
Jul 16, 2013 (Close-Up Media via COMTEX) -- Rio SEO, a company focusing on SEO automation and a SaaS-based provider of enterprise search, local SEO and social media marketing tools, has announced it will join forces with data aggregator Acxiom to acquire relevant data and enhanced content about customers' local business listings.   Rio SEO reported that Acxiom, an enterprise data, analytics and Software-as-a-Service provider, will include the local business listings of Rio SEO customers in the Acxiom product and provide these and enhanced local business listings to other services that will display those listings in their search results. continue reading
More Enhanced Local Business Data Expected to Garner Increased Local Search Engine Visibility for Rio SEO Customers   SAN DIEGO, July 11, 2013 – Rio SEO, the leader in SEO automation and a SaaS-based provider of enterprise search, local SEO and social media marketing tools, today announced it will join forces with data aggregator Acxiom to acquire relevant data and enhanced content about customers’ local business listings.   continue reading
By Bill Connard / VP of Local Search Solutions   At our local SEO webinar last week, I emphasized the importance of managing local business listings across the three major search engines, social engines and data aggregators to optimize your brand or business’ local visibility. The webinar was moderated by Greg Sterling, the founder of Sterling Market Intelligence, and Mike Shannon, one of our agency customers at Best Rank, who addressed their clients’ successes with local search.   Greg Sterling kicked-off the webinar with some intriguing statistics regarding the impact of data distribution for local SEO and the huge volumes of local queries. He shared data from Google and Bing that 20 percent of all queries on personal computers have a local intent with more than 4 billion of those local queries occurring in May alone. Greg also discussed the influence of online activity with the transactions that occur offline.   continue reading


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