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Posts Tagged ‘local listings’

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By  / Interactive Marketing Manager, Rio SEO   Last week I had the pleasure of teaming up with LaserAway’s Paul Baumgarthuber during an eTail webinar focused on  utilizing local SEO to drive online conversions for multi-location businesses. The webcast reinforced just how much potential lies within a company’s own brand as it spreads across the local search ecosystem, as well as how important it is for a brand to take claim and control the data being distributed. continue reading
Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical for every business, but those with a number of locations must also master scale.   It's easy to get bogged down in spreadsheets and a hodgepodge of tools. After all, most marketers struggle to see the ROI from local campaigns, so it can be difficult to justify putting budget here to streamline your efforts. You might simply rely on Yext, or have an agency do the work for you.   continue reading
By / Interactive Marketing Manager, Rio SEO   Local SEO Spring Cleaning Tips Spring is finally here...and so are the countless ways you can bring local SEO into your marketing campaigns for 2014!   The days where a business owner could simply have a website and submit his or her information to Google Places are long gone. If you're a multi-location brand, doing this for hundreds or thousands of local businesses is simply not scalable. Fortunately getting a jump-start for spring can be achieved with five essential updates to your existing marketing campaigns: continue reading
Real-time Local Business Updates Garner Multi-location Businesses Local Search Engine Visibility   SAN DIEGO, Feb. 19, 2014 – Rio SEO, the leader in local SEO automation and local listing management software, today announced direct API (Application Programming Interface) integration with Factual to automate syndication of relevant and enhanced local business listings through its search platform.   Factual is a data company that enables developers, publishers, and advertisers to build relevant mobile experiences using the context of location.   continue reading
By Bill Connard / VP of Local Search Solutions   Retailers with multiple physical locations face unique challenges in local search. Chief among them is the fact that managing local SEO for stores requires an ever-increasing knowledge base and skill set.   As map listings, reviews and ratings, discussions and user-generated content have converged with your own SEO efforts in impacting your local search rankings, it’s become crystal clear that manual, time and labor intensive SEO management methods have outlived their utility.   Marketers have a responsibility to their brand or client to ensure the greatest performance at the lowest possible cost – to generate the best ROI. While SEO practitioners have historically struggled to prove this value, the volume and depth of the data now at our fingertips makes the value of local SEO both measurable and defensible. continue reading

OMAHA, Neb., Sept. 26, 2013 (GLOBE NEWSWIRE) -- Infogroup, the leading provider of high value data and multichannel marketing solutions, announced major enhancements to its Bulk Update product today. Bulk Update has been significantly upgraded so that clients now have a smarter and faster workflow to manage their local listings across Infogroup's widespread network. In light of these enhancements, clients' utilization of Bulk Update has been expanding and includes several leading SEO companies: Whitespark, Internet Matrix and RioSEO.

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By Bill Connard / VP of Local Search Solutions   Last month, I discussed the significance of Google’s new Local Carousel and analyzed the sliders impact on the local search space.  With the recent excitement around this new dynamic local element and the remarkable increase of mobile searches, the need to distribute accurate local business listing information is the last defining factor in local SEO.   A major part of distributing local business listings is submitting optimized local business information to the three top data aggregators.   continue reading
According to the U.S. Census Bureau, sales in 2012 from eCommerce were $186 billion, and sales at physical stores in the U.S. totaled $4.3 trillion.*   As a growing number of local networks and directories appear in the local search ecosystem, multilocation businesses and big brands are challenged to accurately optimize and distribute their business listing information. It is vital to local businesses and national brands alike to have placement not just in the search engines, but to understand how each data aggregator can enhance distribution efforts and to embrace social marketing opportunities. To assist with automating these challenges, there are a number of best practices, analytics and automation tools available to marketers that will be described in this report. continue reading
More Enhanced Local Business Data Leads to Greater Local Search Engine Visibility for Rio SEO Customers   SAN DIEGO, Aug. 15, 2013 – Rio SEO, the leader in SEO automation and a SaaS-based provider of enterprise search, local SEO and social media marketing tools, today announced that it will team up with Infogroup to provide Rio SEO customers with improved online business listing visibility in the local search community.   continue reading
Jul 16, 2013 (Close-Up Media via COMTEX) -- Rio SEO, a company focusing on SEO automation and a SaaS-based provider of enterprise search, local SEO and social media marketing tools, has announced it will join forces with data aggregator Acxiom to acquire relevant data and enhanced content about customers' local business listings.   Rio SEO reported that Acxiom, an enterprise data, analytics and Software-as-a-Service provider, will include the local business listings of Rio SEO customers in the Acxiom product and provide these and enhanced local business listings to other services that will display those listings in their search results. continue reading

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