Beacons are all the rage, and it’s no wonder: they’re expected to drive an astonishing $44 billion in retail sales in 2016, up $4 billion from this year. Already in 2015, 46% of retailers have launched beacon programs, up from 15% just last year.
By Karisa Macias / Marketing Director, Rio SEO
As costs continue to rise in the increasingly competitive paid search market and Google pushes companies to improve quality and mobile-friendliness to improve user experience, marketers are left wondering where the most impactful optimizations today truly lie.
The evolution of organic search to a largely mobile pursuit (Google confirmed
Local is fast becoming the center of the new digital media universe. Whether you call it “last-mile advertising,” “geomarketing” or “location-based targeting,” the local market is highly dynamic and changing fast.
The 2015 Local Search Association Conference in Los Angeles April 20-22, will offer a 360 degree view of what’s going on today with a host