By Karisa Macias / Marketing Director, Rio SEO As costs continue to rise in the increasingly competitive paid search market and Google pushes companies to improve quality and mobile-friendliness to improve user experience, marketers are left wondering where the most impactful optimizations today truly lie. continue reading
Local is fast becoming the center of the new digital media universe. Whether you call it “last-mile advertising,” “geomarketing" or “location-based targeting,” the local market is highly dynamic and changing fast. The 2015 Local Search Association Conference in Los Angeles April 20-22, will offer a 360 degree view of what’s going on today with a host of new speakers, session topics and formats that offer deeper insights and more audience engagement. As you make your travel plans for 2015, make sure to block off April 20-22 to join us in LA. As of Feb. 12, Local Search Association already has 30 diverse and interesting companies set to sponsor and/or exhibit at the event, with many others in the works. You can expect to see high ranking reps from all of the companies below. Rio SEO’s CEO Dema Zlotin will be speaking. You don’t want to miss this important event! Register Today!
Local SEO has evolved at rapid-fire pace over the last three years, a trend that will continue into 2015. Smart marketers have their eyes on upcoming trends in local and are getting in position to reap maximum benefit. continue reading
In our last blog post for Local Search Insider, we shared creative ways to win the holiday shopping season with top rankings in paid, organic and maps listings. The accuracy and rankings of map listings are critical to connect and convert consumers with immediate needs, as they search for information from within the proximity of a business. continue reading
Now that retailers are on the tail end of the back-to-school rush – the second busiest shopping period behind the upcoming winter holidays – the question is: How well is your business prepared to dominate local search results for your products and services this year? continue reading
We recently contributed to a blog about Google's new "Pigeon" algorithm update, a major local algorithm change rolled out July 24 affecting Google Maps and local Google search results. Now that the dust has settled, local SEO practitioners can focus on the strategy and tools to prepare for the next inevitable algorithm shake-up. continue reading
Tuesday, July 22, 2014 2:00 PM - 3:00 PM EDT The Ad to Action Awards were developed to foster new ideas and stimulate thinking in order to celebrate the best local advertising solutions. During this webinar representatives from Rio SEO, The Search Agency, Sightly and Search Influence will discuss their winning solutions from the awards. The categories covered will include: Business Listings, Implementation, Video and Social Media. Speaker:Bill Connard VP Local Search Solutions, Rio SEO Register now > View the recording!
Local Search Association Judges Speak Out on Rio SEO Winning the ‘Ad to Action’ Award for its Local Listing Manager Software
Rio SEO among Inaugural Award Winners being featured in a Free Webinar SAN DIEGO, June 18, 2014 – Four of the Local Search Association’s inaugural “Ad to Action” award winners will come together for a free webinar July 22, focusing on what it takes to be named best-in-class when it comes to local advertising and marketing. Rio SEO, with its award-winning local SEO automation and local listing management software, was recognized for its Local Listing Manager™ solution, which delivers unlimited optimized local business data via both bulk feed and API (application programming interface) to the major search engines, data aggregators, social networks, and Internet Yellow Page directories. continue reading
Local Listing Management: Everything You Always Wanted to Know About Driving ROI But Were Afraid To Ask
By Tyler Ludwig / Interactive Marketing Manager, Rio SEO If you happened to catch the latest Rio SEO webinar with the Local Search Association, we hope you learned the four key steps to maximize ROI from managing your local listings:
- Having a single environment to manage and collect local data;
- Tackling the BIG local search directories first (Google, Yahoo, Bing);
- Syndicating local data to build links and enhance user experience; and
- Measuring the ROI attributed to local SEO through KPIs (coupons, traffic, click activity).
Business Listings: Local Listing Manager™ by Rio SEO. Rio SEO’s Local Listing Manager software is the only available solution that can deliver unlimited optimized local business data via bulk feed or API to all the major search engines and data aggregators.continue reading