local search association

5/11 | Webinar – How to Use Online Seasonal Marketing to Drive Local Sales

By |May 11th, 2016|

How to Use Online Seasonal Marketing to Drive Local Sales It's critical for brands to master location-based marketing in this era of mobile-first consumers and local search. In this webinar, Rio SEO and Hallmark will present case studies and best practices on how brands and enterprises can use event marketing specifically to drive local traffic

10 Most Powerful Mobile & Local Marketing Stats from #LSS2016

By |May 5th, 2016|Rio SEO Blog|

The recent Local Search Summit in San Diego afforded clients and special guests of Rio SEO an exclusive opportunity to explore the shifting local landscape with the guidance and insight of industry experts. Speakers including Greg Sterling from the Local Search Association, Forrester analyst Jennifer Wise and Google’s Willys DeVoll shared top quality content on

10 Takeaways from #LSS2016 for Smarter Local Marketing Strategy

By |April 29th, 2016|Rio SEO Blog|

Our recent Local Search Summit (#LSS2016) brought some of the brightest and most influential voices in local search marketing together for an intensive event packed with panels, keynotes and networking. Here’s what the industry’s top experts have to say about local today, and the massive opportunity for tomorrow’s savvy marketers: The Local Pack is a

3/7-9|San Francisco, CA|LOCAL SEARCH ASSOCIATION: LSA16

By |March 7th, 2016|

We're heading to San Francisco! Join us at the Local Search Association's conference for three days of panels covering everything from the best practices across a range of digital disciplines, to identifying critical trends and developments in the industry. Don't miss out!  

Facebook Quietly Launches Facebook.com/Services

By |January 13th, 2016|Rio SEO Blog|

Unannounced desktop feature enables users to find highest rated businesses in their area on Facebook. Early in November, Facebook prompted me with a carousel to review locations I had visited around this time last year. This early move by Facebook to create more relevant community feedback content for businesses seems especially relevant now that we’ve seen

Transforming Mobile Searches Into Sales: The Hype Around Beacon Technology [Webinar]

By |November 4th, 2015|Rio SEO Blog|

Beacons are all the rage, and it’s no wonder: they’re expected to drive an astonishing $44 billion in retail sales in 2016, up $4 billion from this year. Already in 2015, 46% of retailers have launched beacon programs, up from 15% just last year.