local search association

Facebook Quietly Launches Facebook.com/Services

By |January 13th, 2016|Rio SEO Blog|

Unannounced desktop feature enables users to find highest rated businesses in their area on Facebook. Early in November, Facebook prompted me with a carousel to review locations I had visited around this time last year. This early move by Facebook to create more relevant community feedback content for businesses seems especially relevant now that we’ve seen

Transforming Mobile Searches Into Sales: The Hype Around Beacon Technology [Webinar]

By |November 4th, 2015|Rio SEO Blog|

Beacons are all the rage, and it’s no wonder: they’re expected to drive an astonishing $44 billion in retail sales in 2016, up $4 billion from this year. Already in 2015, 46% of retailers have launched beacon programs, up from 15% just last year.

Webinar Takeaways: The Untapped Gold Mine for Lowest Cost Search Traffic

By |July 30th, 2015|Rio SEO Blog|

By Karisa Macias / Marketing Director, Rio SEO As costs continue to rise in the increasingly competitive paid search market and Google pushes companies to improve quality and mobile-friendliness to improve user experience, marketers are left wondering where the most impactful optimizations today truly lie. The evolution of organic search to a largely mobile pursuit

Local Search Association Conference 2015

By |April 20th, 2015|

  Local is fast becoming the center of the new digital media universe. Whether you call it “last-mile advertising,” “geomarketing" or “location-based targeting,” the local market is highly dynamic and changing fast.   The 2015 Local Search Association Conference in Los Angeles April 20-22, will offer a 360 degree view of what’s going on today