How to Use Event Marketing Online to Drive Local Sales It's critical for brands to master location-based marketing in this era of mobile-first consumers and local search. In this webinar, Rio SEO and Hallmark will present case studies and best practices on how brands and enterprises can use event marketing specifically to drive local traffic
We're heading to San Francisco! Join us at the Local Search Association's conference for three days of panels covering everything from the best practices across a range of digital disciplines, to identifying critical trends and developments in the industry. Don't miss out!
Unannounced desktop feature enables users to find highest rated businesses in their area on Facebook. Early in November, Facebook prompted me with a carousel to review locations I had visited around this time last year. This early move by Facebook to create more relevant community feedback content for businesses seems especially relevant now that we’ve seen
Beacons are all the rage, and it’s no wonder: they’re expected to drive an astonishing $44 billion in retail sales in 2016, up $4 billion from this year. Already in 2015, 46% of retailers have launched beacon programs, up from 15% just last year.
By Karisa Macias / Marketing Director, Rio SEO As costs continue to rise in the increasingly competitive paid search market and Google pushes companies to improve quality and mobile-friendliness to improve user experience, marketers are left wondering where the most impactful optimizations today truly lie. The evolution of organic search to a largely mobile pursuit
Local is fast becoming the center of the new digital media universe. Whether you call it “last-mile advertising,” “geomarketing" or “location-based targeting,” the local market is highly dynamic and changing fast. The 2015 Local Search Association Conference in Los Angeles April 20-22, will offer a 360 degree view of what’s going on today