The commercial intent of local mobile queries is undeniable. Within a day of using a smartphone to search for products or services nearby, more than half of searchers will visit a local store. The local search ecosystem is a great opportunity for local stores to connect, but an incredible challenge for multi-location brands. How can
As some observant clients have noted this week, it’s no longer possible to edit your business description in the Google My Business dashboard. But what does this mean for businesses and marketers, particularly those managing hundreds or even thousands of location listings? Google Confirms Removal of Editing “My Business” Description In an August 1 update
It’s getting more and more challenging for brands to ensure they’re being found online in the moments that matter. Increased competition, exploding mobile media consumption and evolving consumer preferences are among the factors driving the need for local marketers to connect on a more meaningful level with their local consumers. In a recent webinar hosted
Apple has Siri, Microsoft has Cortana….and now Google has Google Home. Voice search is here….and it’s here to stay. Already, 60% of consumers are using voice search, according to the Local Search Association. The challenge for national brands that market locally is to adapt your SEO strategies to capture the unique intent behind voice searches.
Over 30% of Google searches are local. Are you being found for the searches that matter most to your business? Join us for an interactive webinar where we’ll cover the top strategies our customers use to ensure they are being found online. In this session we’ll hear from RIO SEO, a market leader in local
Voice Search is the hottest new topic on every marketer’s list – and it’s not even that new! The ability to search via voice commands has existed in technologies like Siri, which debuted as an iPhone 4S feature all the way back in 2011. Microsoft’s Cortana had actually been in production back in 2009, though
Last week, we joined 1,600 of our fellow search marketers in Seattle for the sold-out SMX Advanced conference. It’s tough to summarize the best that came out of the conference in just a few takeaways given the amount of tactic-rich, jam-packed information that was shared, but we did our best! Highlights from #SMX Advanced 2016: Google
We're heading to San Francisco! Join us at the 2016 Street Fight Summit West for a day filled with insight on Mobile attribution and ROI, self-service, VR/AR, delivery and ecommerce, content that makes the register ring and more! Speakers include: Dave Krantz, CEO, YP Marco Zappacosta, CEO Thumbtack Ania Smith, Head of Business Operations, AirBNB
In the lead-up to the March 18 Silicon Valley Comic Con, conference host and Apple co-founder Steve Wozniak took a timeout from preparations to talk digital assistants with CNBC. The technology he’s most excited about, Woz said, is Amazon’s Echo. Driven by a combination of Amazon services and third-party developed voice experiences within the Alexa
Case Study: How IYPs Drive Citation Accuracy for Local SEO Benefits & Improved Consumer Search Experience
Consumers actively and increasingly rely on the Internet to deliver accurate local business information to answer their immediate needs. Yet brands aren’t consistently delivering the types of results consumers crave. A 1,500 retail location study conducted over eight months demonstrates the impact of a dedicated Internet Yellow Pages (IYPs) strategy, with 56.7% and 25% improved local business citation accuracy across directories and major search engines, respectively. Learn how these retail brands solved search engine ranking challenges, maximized opportunities of IYPs and more in this downloadable case study.