local search


The Mobile Local Playbook: Make Sure You’re Mobile-Ready

By |September 1st, 2015|

With mobile devices influencing just under $1 trillion worth of in-store sales, businesses that lag behind on mobile marketing do so at their peril. Those that embrace it, providing quality content and a seamless user experience, will position themselves ahead of the curve, adding value to their brand and a greater return to their investment.

Back to School Shoppers: A $68B Opportunity for Local and Mobile Shopper Acquisition

By |August 31st, 2015|

As we race once again towards the holiday season, it’s important to keep in mind one of the often-overlooked shopper categories. Back-to-school, as valuable as it is, often gets overlooked in favor of Halloween. With ‘back to school’ searches growing 12% in 2015 and a forecasted $68 billion in spend, it’s an opportunity not to be missed — and it’s not too late to reach these consumers and reap big rewards.

Local SEO Impact of Google’s Updated 3-Pack

By |August 26th, 2015|

Earlier this month, Google modified the map results to render three local business results rather than the seven that have graced desktop local search for the past several years. The ‘map pack’ terminology used by the search community has been degraded to ‘stack pack,’ ‘snack pack’ for restaurants or for those more upset at the design, ‘crap pack.’

Webinar Takeaways: The Untapped Gold Mine for Lowest Cost Search Traffic

By |July 30th, 2015|

By Karisa Macias / Marketing Director, Rio SEO

As costs continue to rise in the increasingly competitive paid search market and Google pushes companies to improve quality and mobile-friendliness to improve user experience, marketers are left wondering where the most impactful optimizations today truly lie.

The evolution of organic search to a largely mobile pursuit (Google confirmed

SMX Advanced

By |June 2nd, 2015|

SMX Advanced is the only conference designed exclusively for experienced search marketers.

Top 5 Brand Questions About Local Search Answered

By |May 22nd, 2015|


Brands know that local search leads to action. In their ‘Understanding Consumers’ Local Search Behavior’ research, Google discovered that 50% of consumers who conducted a local search on their smartphone visited a store within a day, while 34% of desktop and tablet searchers did the same.

The opportunity is clear, yet brands struggle to understand the

Going Local with Google at Rio SEO’s Local Search Summit 2015 – #LSS2015

By |April 22nd, 2015|

Last week in sunny San Diego, Community Manager for Google My Business Jade Wang opened Rio SEO’s Local Search Summit conference with an information-packed keynote for local and multi-location marketers.

Wang launched her Going Local with Google presentation by identifying Google’s goals in local search: to  help searchers discover new places and interesting facts; to get them

17 Expert Takeaways from Local Search Summit 2015

By |April 17th, 2015|

Yesterday, Rio SEO recently hosted some of the most brilliant minds in local search at Local Search Summit 2015 in San Diego. Speakers from Google, Microsoft, YP, MapQuest, Forrester Research, InfoGroup, Factual, Nuestar, Acxiom and more converged on the Kona Kai Resort to share their best local search advice with attending brands.

A lot of actionable

Street Fight Mag Local Data Summit

By |March 5th, 2015|

The Power of Data


Beacons, mobile signals, search behavior, purchases, loyalty and more. Local is undergoing radical transformation, in large part due to the unprecedented flush of information about businesses and consumers. Local Data Summit offers insights into what’s happening today and how it will impact your business in the coming years.
Don’t miss this important event. Who’s