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Posts Tagged ‘local search’

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Local Search Association Conference 2014   The planning is underway for the 2014 Local Search Association Conference. In addition to our own planning, Street Fight, Google and the Mobile Media Summit are already working on some sessions for the event that are sure to be spectacular. Join us as we make our way to the beautiful Huntington Beach in California where we will stay at Hyatt Regency Resort and Spa right on the beach. The Conference will be our best yet, so mark your calendars and don’t make any plans for April 27-29, 2014 because you don’t want to miss this year’s premier local search event. continue reading

Thursday, April 10, 2014 2:00 PM - 3:00 PM EST

  local listinmanagement webinar Multi-location businesses, especially national brands with thousands of locations, struggle to manage the accuracy and consistency of their local business information.  Yet, using local listings to drive search traffic has proven to deliver the lowest cost per acquisition in the search industry to date. During this webinar, Rio SEO will share the processes used and the results seen by big brands that are managing their local business listings in bulk.  
By / Interactive Marketing Manager, Rio SEO   Local SEO Spring Cleaning Tips Spring is finally here...and so are the countless ways you can bring local SEO into your marketing campaigns for 2014!   The days where a business owner could simply have a website and submit his or her information to Google Places are long gone. If you're a multi-location brand, doing this for hundreds or thousands of local businesses is simply not scalable. Fortunately getting a jump-start for spring can be achieved with five essential updates to your existing marketing campaigns: continue reading
Bill Connard, the Vice President of Local Search Solutions at Rio SEO – the software automation and analytics division of Covario, based in San Diego, California joins Enterprise Radio to tell us more about the fast-growing field of Local SEO, how it works, and its impact on businesses and retailers nationwide.   continue reading
Mobile + Local = Lobile The onset of mobile and location-based technology has given birth to a revolutionary new term “Lobile.” Is your brand ready for Lobile? Tweet & Tell Your Friends!   It is increasingly becoming a mobile and locally-driven digital world and, whether we like it or not, people are going Lobile! Research shows today’s savvy consumers are finding local business information on their mobile devices in new ways, including social networks, daily deals, location-based apps (e.g., Foursquare and Facebook Places), and specialty networks like Yelp! continue reading
By Bill Connard / VP of Local Search Solutions   The evolution of the local search ecosystem has picked up speed, thanks to major data aggregators, which  for years have been collecting millions of local business listings and providing enhanced local data to the likes of Google, Yahoo, and Bing.   As local search continues to evolve to a real-time contextual experience, new business data companies like Factual help marketers get ahead of the increased need for accurate, in-depth and location-specific local business data. Through the syndication of enhanced local business listings, developers, publishers and advertisers are able to offer more relevant mobile experiences with the context of location.   continue reading
IFA's Annual Convention is the premier event in Franchising. World-class speakers, franchise experts, development and networking opportunities such as the ICFE Special Sessions, Annual Leadership Conference, Taste of Franchising and Franchising Gives Back await you. An exhibit hall will showcase the latest products and services of nearly 300 companies. What are you waiting for?   We're excited to bring IFA's Annual Convention to New Orleans. When visiting New Orleans, you can find something magical and unforgettable every day. Whether it's an opportunity to sample our exceptional cuisine, to learn about our rich cultural heritage or a music festival you seek, New Orleans has something for everyone. Visit the New Orleans Convention & Visitors Bureau for information on the great options when you visit New Orleans. continue reading
Real-time Local Business Updates Garner Multi-location Businesses Local Search Engine Visibility   SAN DIEGO, Feb. 19, 2014 – Rio SEO, the leader in local SEO automation and local listing management software, today announced direct API (Application Programming Interface) integration with Factual to automate syndication of relevant and enhanced local business listings through its search platform.   Factual is a data company that enables developers, publishers, and advertisers to build relevant mobile experiences using the context of location.   continue reading
A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel.   Ninety percent of consumers now use search engines to shop locally; these queries are happening from the desktop, on the mobile web, in apps, from maps, and even from GPS and other in-vehicle devices. Each and every internet transaction has a local connection, via the user on a device tied to a geo-coordinate. continue reading
If one were to summarize the current landscape in a sentence, a quote from Jeff Beard (SVP, General Manager for Neustar Localeze) does it nicely:  
What we can clearly see is that the local search market is maturing – what we previously described as a Social, Local and Mobile (SoLoMo) revolution is now embedded in consumer behavior.
  The touchpoints for local search stretch from social networks like Twitter and Facebook, to apps like Yelp and See Green, right through to maps and a huge range of local directories. This presents significant opportunity for integrating local search efforts with influencer retargeting. By identifying and tracking these brand influencers, companies can in turn measurably increase the effectiveness of search efforts from mobile devices to desktops.   continue reading


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