Apple has Siri, Microsoft has Cortana….and now Google has Google Home. Voice search is here….and it’s here to stay. Already, 60% of consumers are using voice search, according to the Local Search Association. The challenge for national brands that market locally is to adapt your SEO strategies to capture the unique intent behind voice searches.
We're heading to San Francisco! Join us at the 2016 Street Fight Summit West for a day filled with insight on Mobile attribution and ROI, self-service, VR/AR, delivery and ecommerce, content that makes the register ring and more! Speakers include: Dave Krantz, CEO, YP Marco Zappacosta, CEO Thumbtack Ania Smith, Head of Business Operations, AirBNB
In the lead-up to the March 18 Silicon Valley Comic Con, conference host and Apple co-founder Steve Wozniak took a timeout from preparations to talk digital assistants with CNBC. The technology he’s most excited about, Woz said, is Amazon’s Echo. Driven by a combination of Amazon services and third-party developed voice experiences within the Alexa
Case Study: How IYPs Drive Citation Accuracy for Local SEO Benefits & Improved Consumer Search Experience
Consumers actively and increasingly rely on the Internet to deliver accurate local business information to answer their immediate needs. Yet brands aren’t consistently delivering the types of results consumers crave. A 1,500 retail location study conducted over eight months demonstrates the impact of a dedicated Internet Yellow Pages (IYPs) strategy, with 56.7% and 25% improved local business citation accuracy across directories and major search engines, respectively. Learn how these retail brands solved search engine ranking challenges, maximized opportunities of IYPs and more in this downloadable case study.
How to Use Online Seasonal Marketing to Drive Local Sales It's critical for brands to master location-based marketing in this era of mobile-first consumers and local search. In this webinar, Rio SEO and Hallmark will present case studies and best practices on how brands and enterprises can use event marketing specifically to drive local traffic
SAN DIEGO, CA (Feb 03, 2016) - Rio SEO, the leader in automated local and mobile search software, is pleased to announce the integration of the recently launched Google My Business API with the Rio OpenLocal software platform. This new development grants Rio SEO’s 100+ multi-location retailers and service providers enhanced access at improved speeds to
Over the past couple of years, local search marketing has become a necessity for every business, big or small. Making sure your business is present on Google, Bing and Yelp is critical, yet big brands have struggled to make their marketing dollars produce the maximum benefit. Traditionally, brands have looked to paid advertising to ensure
Unannounced desktop feature enables users to find highest rated businesses in their area on Facebook. Early in November, Facebook prompted me with a carousel to review locations I had visited around this time last year. This early move by Facebook to create more relevant community feedback content for businesses seems especially relevant now that we’ve seen