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Posts Tagged ‘local search’

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In:   by: Rio SEO Tags: , , , , , , Comments: (0)
Earlier this month, Google modified the map results to render three local business results rather than the seven that have graced desktop local search for the past several years. The ‘map pack’ terminology used by the search community has been degraded to ‘stack pack,’ ‘snack pack’ for restaurants or for those more upset at the design, ‘crap pack.’   continue reading
  As costs continue to rise in the increasingly competitive paid search market and Google pushes companies to improve quality and mobile-friendliness to improve user experience, marketers are left wondering where the most impactful optimizations today truly lie. continue reading
In:   by: jhall Tags: , , , , Comments: (0)
Rio SEO connects consumers and national brands at the local level with an enterprise platform to acquire new customers, manage location data and drive traffic to online and in-store with flexibility, transparency and speed. Our core platform includes full-service local listings management, custom reporting and ROI metrics, search-optimized location finders, and location landing pages optimized for desktop, tablet and mobile. Rio SEO actively manages locations for 80+ brands around the world. To learn how Rio SEO can help your business of 50-100,000 locations. continue reading
In:   by: kmacias Tags: , , , Comments: (0)
smxadvanced-logo SMX Advanced is the only conference designed exclusively for experienced search marketers. continue reading
go local   Brands know that local search leads to action. In their ‘Understanding Consumers’ Local Search Behavior’ research, Google discovered that 50% of consumers who conducted a local search on their smartphone visited a store within a day, while 34% of desktop and tablet searchers did the same. continue reading
Going Local with Google at Rio SEO’s Local Search Summit 2015 Last week in sunny San Diego, Community Manager for Google My Business Jade Wang opened Rio SEO’s Local Search Summit conference with an information-packed keynote for local and multi-location marketers. continue reading
RIO-SEO-4681-web-use-only   Yesterday, Rio SEO recently hosted some of the most brilliant minds in local search at Local Search Summit 2015 in San Diego. Speakers from Google, Microsoft, YP, MapQuest, Forrester Research, InfoGroup, Factual, Nuestar, Acxiom and more converged on the Kona Kai Resort to share their best local search advice with attending brands.   continue reading
Local Data Summit The Power of Data   Beacons, mobile signals, search behavior, purchases, loyalty and more. Local is undergoing radical transformation, in large part due to the unprecedented flush of information about businesses and consumers. Local Data Summit offers insights into what’s happening today and how it will impact your business in the coming years.   Don't miss this important event. Who's coming: Factual, xAd, Esri, Placed, Mastercard, Closely & more. Plus: Networking ski day for attendees on March 6th!   Other topics to be discussed include:  
  • THE SHOPPER MARKETING OPPORTUNITY
  • SOLVING THE MOBILE MARKETING ATTRIBUTION PROBLEM
  • WHAT PAYMENTS DATA CAN TELL US
  • HOW SMBS ARE INTERACTING WITH THEIR DATA
  • THE PRIVACY DILEMMA
  Register Today!
Ever since Google rolled out its Pigeon algorithm for local search last year, local businesses have scrambled to keep up with ever-evolving search criteria to claim those coveted top spots on mobile.
Pigeon was a game changer for local search, as the update altered local results and changed the way that the search engine interpreted location tools. Pigeon also changed search results within Google Maps, which can be either a bust or boon to local businesses, since maps results show up first in Google mobile searches. With so many changes, and so little space on a mobile screen, local businesses must be more focused than ever on optimizing for local search. Here are some top tips to optimize mobile for best results with Pigeon. continue reading
franchise business This month, thousands of franchise business leaders and entrepreneurs came together in Las Vegas for the International Franchise Association 2015 convention. Rio SEO was there in the expo hall and had a steady stream of franchise executives and owners dropping by, many expressing that they still don't understand local search and how it works. continue reading

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