local search


12 Retail Marketing Tactics for Your Most Successful Christmas Yet

By |November 11th, 2015|

T’was a month before Black Friday and all through the industry….

The holiday 2015 retail season may be significantly higher than last year – the National Retail Federation’s annual survey of shoppers found that most intended to spend 1% more per respondent with an average spend per shopper of $805 – which is the highest in survey history for the NRF. For the 90% of shoppers who purchase in-store in this season, digital experiences are more important than ever, with more than 80% of shoppers engaging with brands and retailers online before visiting a store.

Transforming Mobile Searches Into Sales: The Hype Around Beacon Technology [Webinar]

By |November 4th, 2015|

Beacons are all the rage, and it’s no wonder: they’re expected to drive an astonishing $44 billion in retail sales in 2016, up $4 billion from this year. Already in 2015, 46% of retailers have launched beacon programs, up from 15% just last year.

Transforming Mobile Searches Into Sales [Webinar]

By |October 20th, 2015|

Beacons are all the rage, and why not? How fantastic is it that a national advertiser can pinpoint a consumer’s precise location inside one of their retail stores and serve up a highly relevant ad in response to their mobile searches?

Oh yes, beacons have generated a lot of hype — especially for a technology that

Beyond Beacons: Search to Sale™ with Rio SEO’s Open Local Platform

By |October 6th, 2015|

As search and digital marketing have evolved, increasingly aiding consumers in finding real-world products and locations, it’s become clear that a more sophisticated approach to identifying search-to-in-store-sales is needed. Consumers are more mobile-focused than ever; smartphones dominate, accounting for 60% of our digital media time. Earlier this year, we also learned that more than 50%

The Mobile Local Playbook: Make Sure You’re Mobile-Ready

By |September 1st, 2015|

With mobile devices influencing just under $1 trillion worth of in-store sales, businesses that lag behind on mobile marketing do so at their peril. Those that embrace it, providing quality content and a seamless user experience, will position themselves ahead of the curve, adding value to their brand and a greater return to their investment.

Back to School Shoppers: A $68B Opportunity for Local and Mobile Shopper Acquisition

By |August 31st, 2015|

As we race once again towards the holiday season, it’s important to keep in mind one of the often-overlooked shopper categories. Back-to-school, as valuable as it is, often gets overlooked in favor of Halloween. With ‘back to school’ searches growing 12% in 2015 and a forecasted $68 billion in spend, it’s an opportunity not to be missed — and it’s not too late to reach these consumers and reap big rewards.

Local SEO Impact of Google’s Updated 3-Pack

By |August 26th, 2015|

Earlier this month, Google modified the map results to render three local business results rather than the seven that have graced desktop local search for the past several years. The ‘map pack’ terminology used by the search community has been degraded to ‘stack pack,’ ‘snack pack’ for restaurants or for those more upset at the design, ‘crap pack.’

Webinar Takeaways: The Untapped Gold Mine for Lowest Cost Search Traffic

By |July 30th, 2015|

By Karisa Macias / Marketing Director, Rio SEO

As costs continue to rise in the increasingly competitive paid search market and Google pushes companies to improve quality and mobile-friendliness to improve user experience, marketers are left wondering where the most impactful optimizations today truly lie.

The evolution of organic search to a largely mobile pursuit (Google confirmed

SMX Advanced

By |June 2nd, 2015|

SMX Advanced is the only conference designed exclusively for experienced search marketers.

Top 5 Brand Questions About Local Search Answered

By |May 22nd, 2015|


Brands know that local search leads to action. In their ‘Understanding Consumers’ Local Search Behavior’ research, Google discovered that 50% of consumers who conducted a local search on their smartphone visited a store within a day, while 34% of desktop and tablet searchers did the same.

The opportunity is clear, yet brands struggle to understand the