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Posts Tagged ‘local search’

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Multi-location Businesses to Benefit from Integrated Local Listing Management and Greater Local Search Engine Visibility   SAN DIEGO, July 24, 2014 – Rio SEO, with its award-winning local SEO automation and local listing management software, has been selected as a Factual Trusted Data Contributor. Effective immediately, multi-location businesses on the Rio platform now have even more direct API (Application Programming Interface) access to a trusted data source in the local search ecosystem.   continue reading
When asked to rate their biggest challenges with managing digital media for their business, 47% of local business owners said they don’t have enough knowledge or expertise; 43% said they don’t have enough time; and 26% said they don’t have enough resources, according to a Local Search Association/Thrive Analytics survey conducted earlier this year.   continue reading
Tuesday, July 22, 2014 2:00 PM - 3:00 PM EDT   local search webinar   The Ad to Action Awards were developed to foster new ideas and stimulate thinking in order to celebrate the best local advertising solutions. During this webinar representatives from Rio SEO, The Search Agency, Sightly and Search Influence will discuss their winning solutions from the awards. The categories covered will include: Business Listings, Implementation, Video and Social Media.   Bill_Connard
Speaker:Bill Connard
VP Local Search Solutions, Rio SEO  
Register now >     
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Tuesday, July 15, 2014 - 1:00 PM EDT   local seo automation delivers results Digital marketers are challenged every day to deliver ROI metrics that measures the effectiveness of new technologies. Local SEO is a multi-faceted tactic that like any initiative requires planning, execution, measurement and ongoing optimization. We will be discussing the importance of measuring your local SEO coverage. As user experience becomes more important in the local search ranking factors, it's key to have the right tools to measure performance to make our daily working lives easier and more effective.   continue reading
LSA hat trickLast month, I praised major data aggregators for their contributions to the accelerated evolution of local search. Capitalizing on their overall benefits requires a three-prong approach.   continue reading
Mobile devices now represent one-quarter of global Internet use; mobile search accounts for one-third of all search. Perhaps even more important for search marketers, nearly 80 percent of local searches on mobile devices turn into purchases, and almost 90 percent of those purchases are made in a physical store, according to comScore research sponsored by Neustar Localeze and 15miles.   Creating a relevant, compelling online user experience across digital screens is critical for capturing this growing search audience. This whitepaper explores the importance of delivering optimized user experiences by screen size, as well as the steps necessary for developing an effective mobile and local SEO strategy. The whitepaper presents local SEO best practices for desktop, tablet and mobile users, including examples from national home security brand ADT’s mobile search initiatives. continue reading
Rio SEO among Inaugural Award Winners being featured in a Free Webinar   SAN DIEGO, June 18, 2014 – Four of the Local Search Association’s inaugural “Ad to Action” award winners will come together for a free webinar July 22, focusing on what it takes to be named best-in-class when it comes to local advertising and marketing.   Rio SEO, with its award-winning local SEO automation and local listing management software, was recognized for its Local Listing Manager™ solution, which delivers unlimited optimized local business data via both bulk feed and API (application programming interface) to the major search engines, data aggregators, social networks, and Internet Yellow Page directories.   continue reading
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Local SEO drives Online Conversions Tuesday, May 13, 2014 10:00 AM - 11:00 AM PDT / 1:00 PM - 2:00 PM EDT Local search is becoming more and more popular every day and having a larger influence on both brick-and-mortar and online stores. It’s more important than ever to be found on local search for both searcher and search engines. continue reading
local seo hard questions By / Interactive Marketing Manager, Rio SEO   If you happened to catch the latest Rio SEO webinar with the Local Search Association, we hope you learned the four key steps to maximize ROI from managing your local listings:  
  1. Having a single environment to manage and collect local data;
  2. Tackling the BIG local search directories first (Google, Yahoo, Bing);
  3. Syndicating local data to build links and enhance user experience; and
  4. Measuring the ROI attributed to local SEO through KPIs (coupons, traffic, click activity).
  continue reading
Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical for every business, but those with a number of locations must also master scale.   It's easy to get bogged down in spreadsheets and a hodgepodge of tools. After all, most marketers struggle to see the ROI from local campaigns, so it can be difficult to justify putting budget here to streamline your efforts. You might simply rely on Yext, or have an agency do the work for you.   continue reading

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