local seo

Local SEO Strategies to Capitalize on Voice Search

By |August 24th, 2016|Whitepapers|

According to the Local Search Association, 60% of consumers are already using voice search. National brands that market locally must adapt their SEO strategies to capture the unique intent behind voice searches. Local search marketers must ensure that their location data is clean, optimized, and accessible to these new search engine technologies. This whitepaper, based

How Two Multi-Location Brands Increased SEO Benefit and Enhanced Consumer Experience

By |August 10th, 2016|Rio SEO Blog|

The commercial intent of local mobile queries is undeniable. Within a day of using a smartphone to search for products or services nearby, more than half of searchers will visit a local store. The local search ecosystem is a great opportunity for local stores to connect, but an incredible challenge for multi-location brands. How can

Driving Local Revenue With Consumer-Generated Content: Local Marketing Experts Share Best Tips

By |July 21st, 2016|Rio SEO Blog|

It’s getting more and more challenging for brands to ensure they’re being found online in the moments that matter. Increased competition, exploding mobile media consumption and evolving consumer preferences are among the factors driving the need for local marketers to connect on a more meaningful level with their local consumers. In a recent webinar hosted

Driving Voice Search to Sales: 5 Local Strategies to Capitalize on Voice Search

By |July 6th, 2016|Rio SEO Blog|

Voice Search is the hottest new topic on every marketer’s list – and it’s not even that new! The ability to search via voice commands has existed in technologies like Siri, which debuted as an iPhone 4S feature all the way back in 2011. Microsoft’s Cortana had actually been in production back in 2009, though

Highlights from #SMX Advanced 2016

By |July 1st, 2016|Rio SEO Blog|

Last week, we joined 1,600 of our fellow search marketers in Seattle for the sold-out SMX Advanced conference. It’s tough to summarize the best that came out of the conference in just a few takeaways given the amount of tactic-rich, jam-packed information that was shared, but we did our best! Highlights from #SMX Advanced 2016: Google

Label it! Leverage Structured Data & Get Google Results

By |June 27th, 2016|Rio SEO Blog|

Structured data -- it may sound like drab geek speak, but when local marketers learn the extent to which structured data can increase traffic, improve visibility in search, and make websites more attractive to Google, the term suddenly becomes a lot sexier. By definition, structured data refers to any data that resides in a fixed

Local Search and The Personal Assistant: Impact of Google Home & Other Digital Assistants

By |May 25th, 2016|Rio SEO Blog|

In the lead-up to the March 18 Silicon Valley Comic Con, conference host and Apple co-founder Steve Wozniak took a timeout from preparations to talk digital assistants with CNBC. The technology he’s most excited about, Woz said, is Amazon’s Echo. Driven by a combination of Amazon services and third-party developed voice experiences within the Alexa

10 Most Powerful Mobile & Local Marketing Stats from #LSS2016

By |May 5th, 2016|Rio SEO Blog|

The recent Local Search Summit in San Diego afforded clients and special guests of Rio SEO an exclusive opportunity to explore the shifting local landscape with the guidance and insight of industry experts. Speakers including Greg Sterling from the Local Search Association, Forrester analyst Jennifer Wise and Google’s Willys DeVoll shared top quality content on

4/20-22|San Diego, CA|LOCAL SEARCH SUMMIT : LSS 2016 Bringing Local to Life: San Diego, CA.

By |April 20th, 2016|

Imagine a full day of interactive sessions, engaging panels, and thought provoking forums, mixed with the beautiful climate of San Diego’s surf, sand and sun. We are happy to announce that Rio SEO’s Local Search Summit 2016: Bringing Local to Life, is returning this spring to offer our clients the latest trends and insights from industry leaders in