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Posts Tagged ‘local seo’

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In:   by: jhall Tags: , , , , Comments: (0)
Local Search Association   Local is fast becoming the center of the new digital media universe. Whether you call it “last-mile advertising,” “geomarketing" or “location-based targeting,” the local market is highly dynamic and changing fast.   The 2015 Local Search Association Conference in Los Angeles April 20-22, will offer a 360 degree view of what’s going on today with a host of new speakers, session topics and formats that offer deeper insights and more audience engagement. As you make your travel plans for 2015, make sure to block off April 20-22 to join us in LA.   As of Feb. 12, Local Search Association already has 30 diverse and interesting companies set to sponsor and/or exhibit at the event, with many others in the works. You can expect to see high ranking reps from all of the companies below.   Rio SEO’s CEO Dema Zlotin will be speaking. You don’t want to miss this important event!   Register Today!
Denver Colorado Downtown Area   With over 15 years of experience delivering the most cutting edge digital marketing events around the world, ClickZ Live (formerly SES Conference & Expo) provides an unrivaled forum to hear from world-renowned speakers as they deliver an action packed, educationally focused agenda on the latest digital marketing tips, tricks and tools that will blow your mind, make you re-think your strategy and provide actionable takeaways to revolutionize your marketing campaigns. continue reading
In:   by: kmacias Tags: , , Comments: (0)
Denver Colorado Downtown Area BIA/Kelsey NATIONAL is a unique event that views local media and marketing through the perspective of national brands, agencies, franchises and multi-location businesses. continue reading
Local Data Summit The Power of Data   Beacons, mobile signals, search behavior, purchases, loyalty and more. Local is undergoing radical transformation, in large part due to the unprecedented flush of information about businesses and consumers. Local Data Summit offers insights into what’s happening today and how it will impact your business in the coming years.   Don't miss this important event. Who's coming: Factual, xAd, Esri, Placed, Mastercard, Closely & more. Plus: Networking ski day for attendees on March 6th!   Other topics to be discussed include:  
  • THE SHOPPER MARKETING OPPORTUNITY
  • SOLVING THE MOBILE MARKETING ATTRIBUTION PROBLEM
  • WHAT PAYMENTS DATA CAN TELL US
  • HOW SMBS ARE INTERACTING WITH THEIR DATA
  • THE PRIVACY DILEMMA
  Register Today!
franchise business This month, thousands of franchise business leaders and entrepreneurs came together in Las Vegas for the International Franchise Association 2015 convention. Rio SEO was there in the expo hall and had a steady stream of franchise executives and owners dropping by, many expressing that they still don't understand local search and how it works. continue reading
Personalization is more than the latest advertising buzzword – it's a movement, driven by consumers' expressed desire for a more relevant, seamless online experience.   Ad technology has made it possible to get ever more granular with our targeting, to the point you can hone in on a single user and personalize to the point of creepiness, if you're so inclined. (But you're not… right?)   Whereas retargeting and any other sort of informed ad seemed to cross the line with consumers even five years ago, today they not only expect a tailored, relevant experience – they demand it. For local brands, personalization is an important tactic to include in an overall local search marketing strategy.   In a recent Yahoo study, 78 percent of consumers expressed a desire for some kind of content personalization, yet just 37 percent have found online desktop ads relevant to their interests. Mobile advertisers fared worse, with 30 percent of consumers responding they felt ads on their smartphone were relevant, and just 27 percent of mobile app ads resonated with users.   continue reading

Christmas world 2015  (clipping path included)

Local SEO has evolved at rapid-fire pace over the last three years, a trend that will continue into 2015. Smart marketers have their eyes on upcoming trends in local and are getting in position to reap maximum benefit.   continue reading
Online holiday shopping has become a retail phenomenon, with 2014 Cyber Monday sales projected to reach $2.6 billion, according to the Adobe Digital Index. With more and more consumers utilizing their mobile devices to search online for the best deals and sales offers, many marketers are optimizing their local search strategies by implementing best practices in organic search.   continue reading
In:   by: webmaster Tags: , , , Comments: (0)

bia_kelsey_2014_2

THE ORIGINAL DIGITAL MEDIA EVENT FOCUSED ON LOCAL

The ongoing transition to digital media has been an amazing journey, with new technologies, content and channels being added at all times. Which tools and solutions represent the best ways to complement existing media channels? Where will the next areas of disruption occur? LEADING IN LOCAL: Interactive Local Media is BIA/Kelsey’s flagship conference, representing the best and brightest players in the local media and marketing community. Join us at booth #116 in San Francisco, Dec. 3-5, for LEADING IN LOCAL: Interactive Local Media, the original digital media conference focused on the interactive local opportunity. This event has consistently attracted the industry's most interesting, innovative and inspired leaders for more than 10 years. Register Now
apple-maps-google-maps   In our last blog post for Local Search Insider, we shared creative ways to win the holiday shopping season with top rankings in paid, organic and maps listings. The accuracy and rankings of map listings are critical to connect and convert consumers with immediate needs, as they search for information from within the proximity of a business.   continue reading

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