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BIA Kelsey Event: Leading in Local

THE ORIGINAL DIGITAL MEDIA EVENT FOCUSED ON LOCAL

The ongoing transition to digital media has been an amazing journey, with new technologies, content and channels being added at all times. Which tools and solutions represent the best ways to complement existing media channels? Where will the next areas of disruption occur? LEADING IN LOCAL: Interactive Local Media is BIA/Kelsey’s flagship conference, representing the best and brightest players in the local media and marketing community. Join us in San Francisco, Dec. 3-5, for LEADING IN LOCAL: Interactive Local Media, the original digital media conference focused on the interactive local opportunity. This event has consistently attracted the industry's most interesting, innovative and inspired leaders for more than 10 years. Register Now
DMD October Webinar

Based on the latest Pigeon update, Rio SEO’s retailers saw a 20% increase in online traffic from search above last season. With the holidays just around the corner, it’s time to make sure your local search strategy is utilizing best practice SEO and user experience.

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Street Fight Summit 2014 - New York   The central meeting spot for the latest thinking and hottest new companies in local tech. Decision makers rely on Street Fight every day for the news and insights needed to compete. They come together at the Summit to learn and connect. Keynoting the conference: Ebay’s David Ramadge.   Who’s coming?   Some of the brightest minds in local from some of the world’s most successful and influential companies, such as: Facebook, Ebay, Google, Ford, GoDaddy, Microsoft, American Express, Gannett, xAd, Thinknear YP, Groupon, and many, many more leading the way in local with strategies and solutions that work.  
Finding-Local-Search-Success,Post-Pigeon-&-Penguin-3Hot on the heels of the latest Penguin update, marketers are scrambling to measure its effects. Penguin 3.0, the first update since October 4th, 2013, completed its rollout early Monday, October 20th. That's right, those who were hit by the last Penguin update waited over a year without an update or refresh to see if their clean-up efforts had done the trick.   As if elusive penguins weren't enough to worry about, marketers and brands have also had to contend with the finicky new local search algorithm Pigeon, which launched in July this year. Designed to provide more useful and relevant local search results, Pigeon brought hundreds of traditional web search algorithm factors into play for local search. It also improved on distance and location ranking parameters.   Late in September, Google also released the Panda 4.1 update, affecting 3 to 5% of queries –just to keep things interesting.   In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do? Pigeon & Penguin-Proofing Local Search A year is an awful long time to wait out an algorithmic penalty – longer than many brands can afford. Though Google has suggested they'll refresh Penguin more often from here on, however, there are no guarantees.   We recently did a client survey at Rio SEO of the top retailers (those with hundreds of thousands of visits) and examined search traffic analytics right after the Pigeon update. What we found was that those with optimized local landing pages saw a 10% - 20% increase in traffic to those pages from search and an average of 20% increase in their local positions on SERPs (ie.: local map positions, etc.).   You don't often hear these stories right after an algorithm update; typically, doom and gloom stories of the biggest losers plaster the web. In every algorithm update, though, those who have prepared and followed best practices rise above when the biggest losers fall.   If you want to be one of the former, read on. Tracking and Measuring the Effects of Algorithmic Changes Beyond anecdotal evidence, how can you tell if your site has been impacted (either positively or negatively) by a Google algorithm update? Accurate tracking, measuring and reporting on the KPIs (key performance indicators) that actually matter is key.   These include, but are not limited to: • Your rankings on the big search engines • Rankings in local search • Citation consistency across the ecosystem • Traffic from all engines, directories and niche sites • Link activity analytics • Number of reviews per location • Average review ratings   You can learn more about each of these and how to use them for local search success in my last column on defining local SEO KPIs.  

Improve Your Local Search Strategy with Best Practices for Organic & Local Results

Each year, Moz conducts a survey of industry experts on local search ranking factors. The 2014 survey results were released in September and this year, Moz asked survey respondents to rate specific factors that contribute to rankings across pack/carousel and localized organic results. Participants also addressed which factors have increased or decreased in importance since the introduction of the Penguin algorithm.   The study points to critical areas of focus for local marketers. If you need to prioritize your optimization efforts, start with these areas identified as most impactful by local search experts (just don't forget to move on to the rest afterwards!).   First, experts ranked the influence of eight groups of ranking factors across the two types of local results: pack/carousel and localized organic. You can see more on Moz's methodology here.   Moz_Local_Search_Ranking_Factors_1 Image Credit: Moz   On-page signals (21%) – the presence of name, address, phone number (NAP); link signals, and external location signals – ranked most important, according to industry experts.   Looking into the factors ranked most important for either pack/carousel or localized organic results, we see different areas of focus that point to opportunities for marketers struggling in one area of the other:   Moz_Localized_and_Pack_Carousel_results   In localized organic search results, industry experts rated on-page signals and link signals as of almost equal importance. Together, they are considered about equally as influential as all other factors combined.   For pack/carousel results, however, experts feel on-page signals are far less significant – and link signals even less so. My business signals – categories, keyword in business title, proximity, etc. – are considered significantly more important here than for localized organic results. External location signals like YP and aggregator NAP consistency and citation volume are also given more weight for pack/carousel results by industry experts.   Moz identified the Top 5 Localized Organic Ranking Factors as: 1. City, state and landing page in title 2. Domain authority of the website 3. Page authority of the landing page URL 4. Quality and authority of inbound links to the domain 5. Quality and authority of inbound links to the landing page URL   Their Top 5 Pack/Carousel Ranking Factors are: 1. Physical address in city of search 2. Proper category associations 3. Consistency of structured citations 4. Quality/authority of structured citations 5. HTML NAP matching My Business Page NAP   For the full list of Moz's top 50 local ranking factors segmented by localized organic and pack/carousel and commentary from their survey experts, see The 2014 Local Search Ranking Factors.   To learn more about how you can maximize local search traffic this holiday season, check out Rio SEO's webinar on Nov 13th: How to Maximize Local Search Traffic This Holiday Season.   Author: Bill Connard   Originally posted at Search Engine Watch
We recently did a presentation at SMX East in NYC regarding Google’s latest algorithm update. We shared the local SEO key performance indicators to track as well as the tools marketers will need to pigeon-proof your web presence. Since we had such positive feedback, we thought we’d dive a little deeper into the tips and tricks to the lovely world of algorithms, as they relate to local search. continue reading
Rio SEO_local_seo_holiday_shoppingNow that retailers are on the tail end of the back-to-school rush – the second busiest shopping period behind the upcoming winter holidays – the question is: How well is your business prepared to dominate local search results for your products and services this year? continue reading
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Join Rio SEO at SMX East 2014  

Check out our Theater Presentation from Wednesday, October 1st. 11:40-12:00pm

  Pandas & Pigeons & Local…Oh My! Google’s algorithms are constantly in a state of flux even outside of the occasional mass-impact update. How do you know if your site was affected by Google Pigeon? We will be discussing the local SEO key performance indicators you should be tracking, as well as the tools you’ll need to Pigeon-proof your web presence.   Speakers: Bill Connard, VP of Local Search Solutions  
Why Attend?   Join us in New York City for the world’s largest search engine marketing conference and expo! With over 60 sessions across multiple tracks, you can customize the program to meet your needs, whether you’re a search veteran or just getting started, work for a Fortune 500 company, an agency or own a small business. Stop by the Rio SEO booth to say hello and get a free demo of our local and social software   Register Now!
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Shop.Org 2014   Why Attend? Over 5,000 professionals will gather in Seattle for the Shop.org Summit, a 2 1/2 day event specifically for digital and multichannel retailers. Get the rush of discovering new ideas, getting actionable takeaways and building strong relationships with the brightest and most innovative players in the digital retail world. Stop by the Rio SEO booth (#1815) and enter-to-win an ipad Mini or a GoPro! Meet the Rio SEO team and get a free demo of our local and social software!   Register Now!
gears-combine-acquisition-merger-ss-1920-800x450Covario, one of the very large search marketing agencies in the US with over 220* employees, has announced they will be acquired by Dentsu Aegis Network.   continue reading
Dentsu Aegis Network has agreed to acquire one of the largest independent search and content marketing agencies not affiliated with the major agency holding companies. continue reading

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