local seo


12 Retail Marketing Tactics for Your Most Successful Christmas Yet

By |November 11th, 2015|

T’was a month before Black Friday and all through the industry….

The holiday 2015 retail season may be significantly higher than last year – the National Retail Federation’s annual survey of shoppers found that most intended to spend 1% more per respondent with an average spend per shopper of $805 – which is the highest in survey history for the NRF. For the 90% of shoppers who purchase in-store in this season, digital experiences are more important than ever, with more than 80% of shoppers engaging with brands and retailers online before visiting a store.

Transforming Mobile Searches Into Sales: The Hype Around Beacon Technology [Webinar]

By |November 4th, 2015|

Beacons are all the rage, and it’s no wonder: they’re expected to drive an astonishing $44 billion in retail sales in 2016, up $4 billion from this year. Already in 2015, 46% of retailers have launched beacon programs, up from 15% just last year.

Transforming Mobile Searches Into Sales [Webinar]

By |October 20th, 2015|

Beacons are all the rage, and why not? How fantastic is it that a national advertiser can pinpoint a consumer’s precise location inside one of their retail stores and serve up a highly relevant ad in response to their mobile searches?

Oh yes, beacons have generated a lot of hype — especially for a technology that

Street Fight Summit 2015 New York City

By |October 20th, 2015|

Join the Rio SEO local experts at the Street Fight Summit 2015 to find out how you can maximize your local efforts!

Beyond Beacons: Search to Sale™ with Rio SEO’s Open Local Platform

By |October 6th, 2015|

As search and digital marketing have evolved, increasingly aiding consumers in finding real-world products and locations, it’s become clear that a more sophisticated approach to identifying search-to-in-store-sales is needed. Consumers are more mobile-focused than ever; smartphones dominate, accounting for 60% of our digital media time. Earlier this year, we also learned that more than 50%

Rio SEO Announces New Search To Sale™ Module and Strategic Partnership With Verve

By |October 5th, 2015|

SAN DIEGO, CA (Oct 5, 2015) – Rio SEO, the leader in local SEO automation software, today announced its new Search to Sales™ module, in collaboration with Verve, the leader in location-based mobile advertising.

Search to Sale™ is a new component within Rio SEO’s Open Local Platform, a hub for local business information, offers and content

The Mobile Local Playbook: Make Sure You’re Mobile-Ready

By |September 1st, 2015|

With mobile devices influencing just under $1 trillion worth of in-store sales, businesses that lag behind on mobile marketing do so at their peril. Those that embrace it, providing quality content and a seamless user experience, will position themselves ahead of the curve, adding value to their brand and a greater return to their investment.

Back to School Shoppers: A $68B Opportunity for Local and Mobile Shopper Acquisition

By |August 31st, 2015|

As we race once again towards the holiday season, it’s important to keep in mind one of the often-overlooked shopper categories. Back-to-school, as valuable as it is, often gets overlooked in favor of Halloween. With ‘back to school’ searches growing 12% in 2015 and a forecasted $68 billion in spend, it’s an opportunity not to be missed — and it’s not too late to reach these consumers and reap big rewards.

The Mobile Opportunity for Local and Multi-Location Businesses

By |August 11th, 2015|

Mobile consumers expect local businesses to deliver a fantastic user experience when they’re searching for information and interacting via their mobile device. In fact, 79% of visitors will simply leave and search for another website to complete their task if your site isn’t optimized for mobile.

In our latest webinar with Digital Marketing Depot, The Mobile