Based on the latest Pigeon update, Rio SEO’s retailers saw a 20% increase in online traffic from search above last season. With the holidays just around the corner, it’s time to make sure your local search strategy is utilizing best practice SEO and user experience.continue reading
Improve Your Local Search Strategy with Best Practices for Organic & Local ResultsEach year, Moz conducts a survey of industry experts on local search ranking factors. The 2014 survey results were released in September and this year, Moz asked survey respondents to rate specific factors that contribute to rankings across pack/carousel and localized organic results. Participants also addressed which factors have increased or decreased in importance since the introduction of the Penguin algorithm. The study points to critical areas of focus for local marketers. If you need to prioritize your optimization efforts, start with these areas identified as most impactful by local search experts (just don't forget to move on to the rest afterwards!). First, experts ranked the influence of eight groups of ranking factors across the two types of local results: pack/carousel and localized organic. You can see more on Moz's methodology here. Image Credit: Moz On-page signals (21%) – the presence of name, address, phone number (NAP); link signals, and external location signals – ranked most important, according to industry experts. Looking into the factors ranked most important for either pack/carousel or localized organic results, we see different areas of focus that point to opportunities for marketers struggling in one area of the other: In localized organic search results, industry experts rated on-page signals and link signals as of almost equal importance. Together, they are considered about equally as influential as all other factors combined. For pack/carousel results, however, experts feel on-page signals are far less significant – and link signals even less so. My business signals – categories, keyword in business title, proximity, etc. – are considered significantly more important here than for localized organic results. External location signals like YP and aggregator NAP consistency and citation volume are also given more weight for pack/carousel results by industry experts. Moz identified the Top 5 Localized Organic Ranking Factors as: 1. City, state and landing page in title 2. Domain authority of the website 3. Page authority of the landing page URL 4. Quality and authority of inbound links to the domain 5. Quality and authority of inbound links to the landing page URL Their Top 5 Pack/Carousel Ranking Factors are: 1. Physical address in city of search 2. Proper category associations 3. Consistency of structured citations 4. Quality/authority of structured citations 5. HTML NAP matching My Business Page NAP For the full list of Moz's top 50 local ranking factors segmented by localized organic and pack/carousel and commentary from their survey experts, see The 2014 Local Search Ranking Factors. To learn more about how you can maximize local search traffic this holiday season, check out Rio SEO's webinar on Nov 13th: How to Maximize Local Search Traffic This Holiday Season. Author: Bill Connard Originally posted at Search Engine Watch
Check out our Theater Presentation from Wednesday, October 1st. 11:40-12:00pmPandas & Pigeons & Local…Oh My! Google’s algorithms are constantly in a state of flux even outside of the occasional mass-impact update. How do you know if your site was affected by Google Pigeon? We will be discussing the local SEO key performance indicators you should be tracking, as well as the tools you’ll need to Pigeon-proof your web presence. Speakers: Bill Connard, VP of Local Search Solutions
Why Attend? Join us in New York City for the world’s largest search engine marketing conference and expo! With over 60 sessions across multiple tracks, you can customize the program to meet your needs, whether you’re a search veteran or just getting started, work for a Fortune 500 company, an agency or own a small business. Stop by the Rio SEO booth to say hello and get a free demo of our local and social software Register Now!