By Bill Connard, Vice President, Local Search Solutions
Bing Takes Lead in Local SEO
Local SEO welcomes Bing Places as the new leader in local listing management for multi-location businesses, outperforming Google Places as the easiest to use portal for distributing enhanced local business data to their local map listings. It’s been a long time coming, but Bing has caught up with the times.
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Charming Charlie, a Houston-based fashion, jewelry and accessories retailer, launched a local search marketing program late last year that helped its local first-page Google search rankings nearly double on average in the more than 240 cities where the retailer has store locations.
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Gaining Face
What is it? Search marketing software provider Rio SEO upgrades its local search optimizer to enable integration of Facebook's Open Graph Markup into hyper-local website landing pages. WIIFM? Retailers and other high-volume, multi-location businesses can tag and optimize local landing page information and then connect the data with Facebook Places pages. Higher local SEO scores can result. Who's talking? “The ability to help execute on an SEO strategy includes mobile, local and social. Facebook Open Graph and Schema.org micro data have become huge working parts of the SEO life cycle,” says search marketing consultant Paul Bruemmer. continue reading
Search engine optimization SaaS provider RIO SEO is going really local, unveiling an upgrade that enables the integration of Facebook’s Open Graph Markup into “hyper-local” website landing pages. That’s a potentially valuable feature, particularly for businesses with multiple locations.
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Rio SEO has released an upgrade to their search and social marketing toolset that will input some social data, helping local businesses get a better picture of their shoppers. Called the Rio SEO Local Search Optimizer, the tool integrates Facebook's Open Graph Markup into a local landing page. continue reading
