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Now that it’s clear mobile search volume has indeed surpassed desktop search, multiple recent announcements from Google and Bing underscoring their favoritism of mobile-friendly sites in mobile search results come as no surprise. Big brands and multi-location businesses that might have thought just a year ago they had time to get mobile-ready are struggling now to get it right.   Our internal survey data shows that when mobile SEO and user experience are done right, mobile search traffic surpasses the national average. In fact, many of our retailers are seeing 70 percent or more of their traffic coming from mobile, and traffic from mobile search delivering twice as much as desktop. continue reading
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Warren D. Raisch[1]SAN DIEGO, CA (June 16, 2015) – Rio SEO, the leader in local SEO automation software, has announced the appointment of Warren Raisch as Chief Customer Officer (CCO). Raisch brings to Rio SEO more than 20 years of experience in world-class organizations including Apple, HP and Adobe divisions.   Raisch’s expansive career has spanned leading worldwide sales, marketing and professional services organizations for major global high tech firms as well as driving digital marketing campaigns and technology deployments for global brands and agencies, making him the perfect candidate to serve Rio SEO's diverse client roster. continue reading
On April 21, Google rolled out a mobile-friendly update designed to boost the rankings of mobile-friendly pages on mobile search engine results pages (SERPs). This update affected search results for individual pages only (not entire websites), globally and in all languages on mobile devices.   According to Google, the main goal of this update was to adjust the algorithm to accommodate mobile usage patterns, as more people use smartphones and other mobile devices to access the Internet. Google aims to offer searchers the most relevant, timely mobile results and in keeping with that, this update rewards mobile-friendly websites and relevant app content in search results.   continue reading
banner By Dema Zlotin, CEO at Rio SEO   At some point in the not-too-distant future, we’ll have more refrigerators and cars than computers and mobile devices connected to the Internet. Just a few years ago, this sounded like the stuff of science fiction...   . . . not anymore.   By 2020, there will be over a quarter billion connected vehicles on the road, according to Gartner. We needn’t look even that far into the future anymore; today, there are 4.9 billion connected “things” in use, up 30% over last year. continue reading
By Dema Zlotin/CEO, Rio SEO   RIO-SEO-Elizabeth-Martin-Allrecipes[1]   User-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how Allrecipes.com has managed to leverage its users' enthusiasm to grow its company.   Quality content is the foundation on which all of your marketing efforts and customer experiences are built. We know that written and visual content has the power to drive search rankings, inspire social sharing, compel consumers to take action, and ultimately impact sales. continue reading
Personalization is more than the latest advertising buzzword – it's a movement, driven by consumers' expressed desire for a more relevant, seamless online experience.   Ad technology has made it possible to get ever more granular with our targeting, to the point you can hone in on a single user and personalize to the point of creepiness, if you're so inclined. (But you're not… right?)   Whereas retargeting and any other sort of informed ad seemed to cross the line with consumers even five years ago, today they not only expect a tailored, relevant experience – they demand it. For local brands, personalization is an important tactic to include in an overall local search marketing strategy.   In a recent Yahoo study, 78 percent of consumers expressed a desire for some kind of content personalization, yet just 37 percent have found online desktop ads relevant to their interests. Mobile advertisers fared worse, with 30 percent of consumers responding they felt ads on their smartphone were relevant, and just 27 percent of mobile app ads resonated with users.   continue reading
Best PracticeIn the constantly shifting local search landscape, where it can feel like the targets are forever on the move, marketers are scrambling to measure the ROI or their efforts. For local SEO, marketers utilizing best SEO practices are critical to driving maximum impact before and during the upcoming holiday season.   continue reading
We recently contributed to a blog about Google's new "Pigeon" algorithm update, a major local algorithm change rolled out July 24 affecting Google Maps and local Google search results. Now that the dust has settled, local SEO practitioners can focus on the strategy and tools to prepare for the next inevitable algorithm shake-up. continue reading
IFA's Annual Convention is the premier event in Franchising. World-class speakers, franchise experts, development and networking opportunities such as the ICFE Special Sessions, Annual Leadership Conference, Taste of Franchising and Franchising Gives Back await you. An exhibit hall will showcase the latest products and services of nearly 300 companies. What are you waiting for?   We're excited to bring IFA's Annual Convention to New Orleans. When visiting New Orleans, you can find something magical and unforgettable every day. Whether it's an opportunity to sample our exceptional cuisine, to learn about our rich cultural heritage or a music festival you seek, New Orleans has something for everyone. Visit the New Orleans Convention & Visitors Bureau for information on the great options when you visit New Orleans. continue reading
Real-time Local Business Updates Garner Multi-location Businesses Local Search Engine Visibility   SAN DIEGO, Feb. 19, 2014 – Rio SEO, the leader in local SEO automation and local listing management software, today announced direct API (Application Programming Interface) integration with Factual to automate syndication of relevant and enhanced local business listings through its search platform.   Factual is a data company that enables developers, publishers, and advertisers to build relevant mobile experiences using the context of location.   continue reading

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