It’s a brave new world in local. Emerging technologies offer myriad opportunities to connect with consumers in their moments of need and the volume of available data threatens to overwhelm. Local marketers are understandably confused about what they should be doing today, let alone where to look next. Greg Sterling, VP of Strategy & Insights
SAN DIEGO, CA (Feb 03, 2016) - Rio SEO, the leader in automated local and mobile search software, is pleased to announce the integration of the recently launched Google My Business API with the Rio OpenLocal software platform. This new development grants Rio SEO’s 100+ multi-location retailers and service providers enhanced access at improved speeds to
By using beacon technology, a national advertiser is able to pinpoint a consumer’s precise location in a store, serving up a highly relevant ad in response to a mobile search. For digital marketers, this is the ultimate game changer. This whitepaper explores the latest insights and tactics enterprise brands are using to convert online searches to offline
This event has passed. View the recording here. You’ve heard the scenario: using beacon technology, a national advertiser pinpoints a consumer’s precise location in a store and serves up a highly relevant ad in response to mobile search. For digital marketers, this is the ultimate game-changer, right? There are many ways you can use beacon technologies to your advantage, but watch out–there are also some scary pitfalls you should avoid… In this webinar, Warren Raisch and Greg Sterling will share the latest insights and tactics enterprise brands are using to convert online searches to offline sales, and how brands are using beacon and other location-based technology to tap into mobile searches.
SAN DIEGO, CA (Oct 5, 2015) – Rio SEO, the leader in local SEO automation software, today announced its new Search to Sales™ module, in collaboration with Verve, the leader in location-based mobile advertising. Search to Sale™ is a new component within Rio SEO’s Open Local Platform, a hub for local business information, offers and
With the increase of smartphone adoption, marketers need to rethink their content strategies, in particular when they consider the mobile local content that drives consumers to their locations. Local search initiatives have proven one of the most cost effective and high converting traffic generators for digital marketers, and new technologies to improve scalability are bringing
SAN DIEGO, CA (June 16, 2015) – Rio SEO, the leader in local SEO automation software, has announced the appointment of Warren Raisch as Chief Customer Officer (CCO). Raisch brings to Rio SEO more than 20 years of experience in world-class organizations including Apple, HP and Adobe divisions. Raisch’s expansive career has spanned leading worldwide sales, marketing and professional services organizations for major global high tech firms as well as driving digital marketing campaigns and technology deployments for global brands and agencies, making him the perfect candidate to serve Rio SEO’s diverse client roster.
On April 21, Google rolled out a mobile-friendly update designed to boost the rankings of mobile-friendly pages on mobile search engine results pages (SERPs). This update affected search results for individual pages only (not entire websites), globally and in all languages on mobile devices. According to Google, the main goal of this update was to adjust the algorithm to accommodate mobile usage patterns, as more people use smartphones and other mobile devices to access the Internet. Google aims to offer searchers the most relevant, timely mobile results and in keeping with that, this update rewards mobile-friendly websites and relevant app content in search results.