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After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space.
Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically:
By Bill Connard / VP, Local Search, Rio SEO
Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO insights and forward-looking advice.
Accurate tracking, measurement, and reporting is mission critical for local SEO marketers. Brands have a massive amount of local and organic search data available to them (especially those with multiple locations), but not all data is created equal.
By Karisa Macias / Marketing Manager, Rio SEO
Last week we held a webinar hosted by the folks at Digital Marketing Depot entitled “How Local SEO Automation Delivers Results for Multi-Location Businesses.” For local SEO marketers, accurate tracking, measurement and reporting is critical to save time and keep costs in line.
When asked to rate their biggest challenges with managing digital media for their business, 47% of local business owners said they don’t have enough knowledge or expertise; 43% said they don’t have enough time; and 26% said they don’t have enough resources, according to a Local Search Association/Thrive Analytics survey conducted earlier this year.
By Karisa Macias
/ Marketing Manager, Rio SEO
"Stay curious. Be passionate. That's our job as marketers." -David Shing
Last week, my home town hosted one of the West Coast’s premier one-day digital marketing and ad technology events, Interactive Day San Diego, with more than 1,200 marketers in attendance.
Imagine an entire day with thought leaders covering every aspect of digital marketing, including four keynote speakers, 20 breakout sessions, and an industry tradeshow where exhibitors offered chair massages, temporary tattoos, Yo-Yo's, and even prizes for a few skilled tosses of Cornhole.
By Russ Mann
/ CEO, Rio SEO
SaaS: Software as a Service and Service as a Software
In 2012, the Gartner Group issued a study saying in the next five years CMOs would spend more on technology
than CIOs. That may be true, but Gartner did not seem to comment on how much CIOs spend on technology services and systems integration, and how much more CMOs would end up spending on services as well – all as part of the great move to get the new generation of Gen X CMOs to leverage SaaS software, automation and analytics as part of the reinvention of their business discipline.