mobile search

How Two Multi-Location Brands Increased SEO Benefit and Enhanced Consumer Experience

By |August 10th, 2016|Rio SEO Blog|

The commercial intent of local mobile queries is undeniable. Within a day of using a smartphone to search for products or services nearby, more than half of searchers will visit a local store. The local search ecosystem is a great opportunity for local stores to connect, but an incredible challenge for multi-location brands. How can

4/20-22|San Diego, CA|LOCAL SEARCH SUMMIT : LSS 2016 Bringing Local to Life: San Diego, CA.

By |April 20th, 2016|

Imagine a full day of interactive sessions, engaging panels, and thought provoking forums, mixed with the beautiful climate of San Diego’s surf, sand and sun. We are happy to announce that Rio SEO’s Local Search Summit 2016: Bringing Local to Life, is returning this spring to offer our clients the latest trends and insights from industry leaders in

Mastering the New Google My Business API: A Guide for Enterprise Brands

By |April 15th, 2016|Rio SEO Blog|

In mid-December, Google launched its new Google My Business API, allowing brands and developers alike to automate the management of their business listings without the need for bulk files and tedious spreadsheets. Now, local marketers can create and edit locations via the API, but also manage special hours, control access at the local level, set

Webinar- Mobile: The Untapped Gold Mine For Lowest Cost Search Traffic

By |July 23rd, 2015|

  Google announced that mobile search volume has finally overtaken desktop search, not only in the U.S., but in 10 countries including Canada, the United States and Japan. And Comscore research indicates that 78 % of local-mobile searches resulted in an offline purchase (usually in a few hours).   Attendees will learn how:   1.

POV – Google’s Mobile Update

By |May 26th, 2015|POV|

On April 21, Google rolled out a mobile-friendly update designed to boost the rankings of mobile-friendly pages on mobile search engine results pages (SERPs). This update affected search results for individual pages only (not entire websites), globally and in all languages on mobile devices. According to Google, the main goal of this update was to adjust the algorithm to accommodate mobile usage patterns, as more people use smartphones and other mobile devices to access the Internet. Google aims to offer searchers the most relevant, timely mobile results and in keeping with that, this update rewards mobile-friendly websites and relevant app content in search results.  

Local SEO Takeaways from Street Fight Summit West 2014

By |August 4th, 2014|Rio SEO Blog|

By Bill Connard / VP, Local Search, Rio SEO Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO insights and forward-looking advice. The event was packed with solid recommendations and expert

Webinar: Optimizing Local SEO and User Experience across Multiple Screens

By |April 22nd, 2014|

Date: Apr 22, 2014 1:00 EDT (10:00PDT)   We will be discussing the importance of optimizing your local SEO program for multiple screens including desktop, tablet, mobile, and responsive design. As user experience becomes more important in the Local Search Ranking Factors, its key to have a strategy in place now rather than later.

Mobile Search + Local SEO = #Lobile

By |April 1st, 2014|Rio SEO Blog|

The onset of mobile and location-based technology has given birth to a revolutionary new term “Lobile.” Is your brand ready for Lobile? Tweet & Tell Your Friends! It is increasingly becoming a mobile and locally-driven digital world and, whether we like it or not, people are going Lobile! Research shows today’s savvy consumers are finding local business information on their mobile devices in new ways, including social networks, daily deals, location-based apps (e.g., Foursquare and Facebook Places), and specialty networks like Yelp!

6 Key Local SEO Automation Tactics Build Relevance and Lower CPCs

By |January 23rd, 2014|Rio SEO Blog|

By Bill Connard / VP of Local Search Solutions Retailers with multiple physical locations face unique challenges in local search. Chief among them is the fact that managing local SEO for stores requires an ever-increasing knowledge base and skill set. As map listings, reviews and ratings, discussions and user-generated content have converged with your own SEO efforts in impacting your local search rankings, it’s become crystal clear that manual, time and labor intensive SEO management methods have outlived their utility. Marketers have a responsibility to their brand or client to ensure the greatest performance at the lowest possible cost – to generate the best ROI. While SEO practitioners have historically struggled to prove this value, the volume and depth of the data now at our fingertips makes the value of local SEO both measurable and defensible.