Imagine a full day of interactive sessions, engaging panels, and thought provoking forums, mixed with the beautiful climate of San Diego’s surf, sand and sun. We are happy to announce that Rio SEO’s Local Search Summit 2016: Bringing Local to Life, is returning this spring to offer our clients the latest trends and insights from industry leaders in
In mid-December, Google launched its new Google My Business API, allowing brands and developers alike to automate the management of their business listings without the need for bulk files and tedious spreadsheets. Now, local marketers can create and edit locations via the API, but also manage special hours, control access at the local level, set
Google announced that mobile search volume has finally overtaken desktop search, not only in the U.S., but in 10 countries including Canada, the United States and Japan. And Comscore research indicates that 78 % of local-mobile searches resulted in an offline purchase (usually in a few hours). Attendees will learn how: 1.
On April 21, Google rolled out a mobile-friendly update designed to boost the rankings of mobile-friendly pages on mobile search engine results pages (SERPs). This update affected search results for individual pages only (not entire websites), globally and in all languages on mobile devices. According to Google, the main goal of this update was to adjust the algorithm to accommodate mobile usage patterns, as more people use smartphones and other mobile devices to access the Internet. Google aims to offer searchers the most relevant, timely mobile results and in keeping with that, this update rewards mobile-friendly websites and relevant app content in search results.
Date: Apr 22, 2014 1:00 EDT (10:00PDT) We will be discussing the importance of optimizing your local SEO program for multiple screens including desktop, tablet, mobile, and responsive design. As user experience becomes more important in the Local Search Ranking Factors, its key to have a strategy in place now rather than later.
The onset of mobile and location-based technology has given birth to a revolutionary new term “Lobile.” Is your brand ready for Lobile? Tweet & Tell Your Friends! It is increasingly becoming a mobile and locally-driven digital world and, whether we like it or not, people are going Lobile! Research shows today’s savvy consumers are finding local business information on their mobile devices in new ways, including social networks, daily deals, location-based apps (e.g., Foursquare and Facebook Places), and specialty networks like Yelp!
By Bill Connard / VP of Local Search Solutions Retailers with multiple physical locations face unique challenges in local search. Chief among them is the fact that managing local SEO for stores requires an ever-increasing knowledge base and skill set. As map listings, reviews and ratings, discussions and user-generated content have converged with your own SEO efforts in impacting your local search rankings, it’s become crystal clear that manual, time and labor intensive SEO management methods have outlived their utility. Marketers have a responsibility to their brand or client to ensure the greatest performance at the lowest possible cost – to generate the best ROI. While SEO practitioners have historically struggled to prove this value, the volume and depth of the data now at our fingertips makes the value of local SEO both measurable and defensible.
Rio SEO recently analyzed the cost-per-click (CPC) of engaging customers who practice what we consider Best Practice Local SEO in some of the most competitive industries using our Automated Local SEO platform and the benefits experienced. The study was performed to review a large group of multi-location retailers in the fashion, sporting goods, department stores and auto parts industries, Identify their processes and best practice local SEO tactics and measure the ROI through a cost per click or acquisition method for comparison to their average cost per click through paid campaigns. Our findings show that decisions must be made unilaterally across channels to excel in local search. The pain points and difficulties with managing local SEO involve many departments and time-consuming factors that are uncontrollable when unidentified prior to embarking on a Local SEO campaign including the strategic disciplines required for achieving data fidelity across hundreds or thousands of individual locations.