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Posts Tagged ‘mobile’

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In:   by: Rio SEO Tags: , , , , , , Comments: (0)
Earlier this month, Google modified the map results to render three local business results rather than the seven that have graced desktop local search for the past several years. The ‘map pack’ terminology used by the search community has been degraded to ‘stack pack,’ ‘snack pack’ for restaurants or for those more upset at the design, ‘crap pack.’   continue reading
Mobile consumers expect local businesses to deliver a fantastic user experience when they’re searching for information and interacting via their mobile device. In fact, 79% of visitors will simply leave and search for another website to complete their task if your site isn’t optimized for mobile.   In our latest webinar with Digital Marketing Depot, The Mobile Opportunity for Local and Multi-Location Businesses, Rio SEO and Anvil shared a mobile local playbook to ensure your company is mobile-ready. Kent Lewis, President and founder of Anvil, and Tyler Ludwig, Director of Product and Product Strategy at Rio SEO, took participants on a deep dive into the most relevant, timely mobile local strategies and tactics in play today. continue reading
In:   by: kmacias Tags: , , , Comments: (0)
This webinar has passed, watch the recording here.   continue reading
  With the increase of smartphone adoption, marketers need to rethink their content strategies, in particular when they consider the mobile local content that drives consumers to their locations. Local search initiatives have proven one of the most cost effective and high converting traffic generators for digital marketers, and new technologies to improve scalability are bringing local marketing within reach for companies of all sizes.   In this time when greater competition at the national level puts increased pressure on marketers to make every dollar count, local mobile marketing offers the strongest possible ROI in search marketing. continue reading
In:   by: jhall Tags: , , , , Comments: (0)
Mobile marketers and multi-location businesses have before them one of the most significant marketing opportunities in recent history. Google recently announced that mobile search volume has finally overtaken desktop search not only in the United States, but in ten countries including Canada and Japan.   Given the overwhelmingly local intent behind mobile searches (56% of mobile searches have local intent, according to Google), local marketers skilled in mobile have a distinct competitive advantage in their industries.   The rise of the mobile-only searcher and the growth of multi-screen, multi-device browsing have created unprecedented opportunity for local businesses to connect with motivated consumers in the moments that matter. Enhanced visibility in this mobile local space is the doorway to the least costly, most relevant traffic available today.   continue reading
  As costs continue to rise in the increasingly competitive paid search market and Google pushes companies to improve quality and mobile-friendliness to improve user experience, marketers are left wondering where the most impactful optimizations today truly lie. continue reading
This webinar has passed, watch the recording below and download our POV Report with all insights from the webinar.   continue reading
Now that it’s clear mobile search volume has indeed surpassed desktop search, multiple recent announcements from Google and Bing underscoring their favoritism of mobile-friendly sites in mobile search results come as no surprise. Big brands and multi-location businesses that might have thought just a year ago they had time to get mobile-ready are struggling now to get it right.   Our internal survey data shows that when mobile SEO and user experience are done right, mobile search traffic surpasses the national average. In fact, many of our retailers are seeing 70 percent or more of their traffic coming from mobile, and traffic from mobile search delivering twice as much as desktop. continue reading
go local   Brands know that local search leads to action. In their ‘Understanding Consumers’ Local Search Behavior’ research, Google discovered that 50% of consumers who conducted a local search on their smartphone visited a store within a day, while 34% of desktop and tablet searchers did the same. continue reading
banner By Dema Zlotin, CEO at Rio SEO   At some point in the not-too-distant future, we’ll have more refrigerators and cars than computers and mobile devices connected to the Internet. Just a few years ago, this sounded like the stuff of science fiction...   . . . not anymore.   By 2020, there will be over a quarter billion connected vehicles on the road, according to Gartner. We needn’t look even that far into the future anymore; today, there are 4.9 billion connected “things” in use, up 30% over last year. continue reading

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