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Webinar Banner   Google announced that mobile search volume has finally overtaken desktop search, not only in the U.S., but in 10 countries including Canada, the United States and Japan. And Comscore research indicates that 78 % of local-mobile searches resulted in an offline purchase (usually in a few hours).   Attendees will learn how:   1. This shift to mobile has had a huge impact on local search results for multi-location business in retail, banking and service industries.   2. Optimized mobile experiences including mobile pages, listings, offers and store finders are proving to deliver the cheapest search traffic; often 90% less the SEM.   3. Managing and measuring mobile local search traffic will prove to be your lowest cost of search traffic and customer acquisition.   Register Now >
Now that it’s clear mobile search volume has indeed surpassed desktop search, multiple recent announcements from Google and Bing underscoring their favoritism of mobile-friendly sites in mobile search results come as no surprise. Big brands and multi-location businesses that might have thought just a year ago they had time to get mobile-ready are struggling now to get it right.   Our internal survey data shows that when mobile SEO and user experience are done right, mobile search traffic surpasses the national average. In fact, many of our retailers are seeing 70 percent or more of their traffic coming from mobile, and traffic from mobile search delivering twice as much as desktop. continue reading
By Karisa Macias / Marketing Manager, Rio SEO   go local   Brands know that local search leads to action. In their ‘Understanding Consumers’ Local Search Behavior’ research, Google discovered that 50% of consumers who conducted a local search on their smartphone visited a store within a day, while 34% of desktop and tablet searchers did the same. continue reading
banner By Dema Zlotin, CEO at Rio SEO   At some point in the not-too-distant future, we’ll have more refrigerators and cars than computers and mobile devices connected to the Internet. Just a few years ago, this sounded like the stuff of science fiction...   . . . not anymore.   By 2020, there will be over a quarter billion connected vehicles on the road, according to Gartner. We needn’t look even that far into the future anymore; today, there are 4.9 billion connected “things” in use, up 30% over last year. continue reading
Ever since Google rolled out its Pigeon algorithm for local search last year, local businesses have scrambled to keep up with ever-evolving search criteria to claim those coveted top spots on mobile.
Pigeon was a game changer for local search, as the update altered local results and changed the way that the search engine interpreted location tools. Pigeon also changed search results within Google Maps, which can be either a bust or boon to local businesses, since maps results show up first in Google mobile searches. With so many changes, and so little space on a mobile screen, local businesses must be more focused than ever on optimizing for local search. Here are some top tips to optimize mobile for best results with Pigeon. continue reading
By Bill Connard / VP, Local Search, Rio SEO   8.4.14 blog_463656521 Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO insights and forward-looking advice. continue reading
Multi-location Businesses to Benefit from Integrated Local Listing Management and Greater Local Search Engine Visibility   SAN DIEGO, July 24, 2014 – Rio SEO, with its award-winning local SEO automation and local listing management software, has been selected as a Factual Trusted Data Contributor. Effective immediately, multi-location businesses on the Rio platform now have even more direct API (Application Programming Interface) access to a trusted data source in the local search ecosystem.   continue reading
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This survey is designed to gain insights into how consumers use the Internet on their smartphones Smartphones have become an indispensable part of our daily lives. Smartphone penetration has risen to 44% of the population and these smartphone owners are becoming increasingly reliant on their devices. 66% access the Internet every day on their smartphone and most never leave home without it. Implication: Businesses that make mobile a central part of their strategy will bene!t from the opportunity to engage the new constantly connected consumer. continue reading

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