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Posts Tagged ‘mobile’

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In:   by: kmacias Tags: , , , Comments: (0)
Join us for our next webinar with Digital Marketing Depot!   Stop struggling with desktop optimization—the real action now and in future is in mobile. According to Google, consumers overwhelmingly turn to their mobile devices (94 % of the time) when the information they seek is local. Seventy-eight percent of these mobile local searches result in an offline purchase within a few hours.   continue reading
By Karisa Macias / Marketing Director, Rio SEO   As costs continue to rise in the increasingly competitive paid search market and Google pushes companies to improve quality and mobile-friendliness to improve user experience, marketers are left wondering where the most impactful optimizations today truly lie. continue reading
This webinar has passed, watch the recording:       Webinar Banner   Google announced that mobile search volume has finally overtaken desktop search, not only in the U.S., but in 10 countries including Canada, the United States and Japan. And Comscore research indicates that 78 % of local-mobile searches resulted in an offline purchase (usually in a few hours). Attendees will learn how:   1. This shift to mobile has had a huge impact on local search results for multi-location business in retail, banking and service industries.   2. Optimized mobile experiences including mobile pages, listings, offers and store finders are proving to deliver the cheapest search traffic; often 90% less the SEM.   3. Managing and measuring mobile local search traffic will prove to be your lowest cost of search traffic and customer acquisition.    

Warren D. Raisch[1]Speakers:

 

Warren Raisch, Chief Customer Officer at Rio SEO

A business and thought leader with a vast experience working as a senior executive with leading High Tech companies including Apple, 3Com, HP and Adobe divisions as well as digital agencies including Digitas. Warren is also a McGraw-Hill published author in the Online Marketing space and a frequent keynote speaker at leading industry events. He has established global operations across more than 190 countries and has worked with some of the largest brands in the world developing and executing their digital strategies.   Jodie L Roberts, Digital Marketing Manager at Fred Meyer Jewelers   Roberts, JodiJodie Roberts is the Digital Marketing Manager at Fred Meyer Jewelers. She is responsible for leading the strategic direction of the Digital Marketing team and ensuring successful execution in a range of channels including Email, Social Media, PPC, SEO, Affiliate and Display Advertising. Jodie recently moved to Portland OR from the UK, where she worked as a Mobile Experience Analyst for American Express and gained a wealth of experience in developing, testing and launching a range of mobile services for B2B and B2C audiences. When not at work, she can be found exploring Oregon with her husband and dog or dining at one of Portland’s many fantastic restaurants.   Register Now >
Now that it’s clear mobile search volume has indeed surpassed desktop search, multiple recent announcements from Google and Bing underscoring their favoritism of mobile-friendly sites in mobile search results come as no surprise. Big brands and multi-location businesses that might have thought just a year ago they had time to get mobile-ready are struggling now to get it right.   Our internal survey data shows that when mobile SEO and user experience are done right, mobile search traffic surpasses the national average. In fact, many of our retailers are seeing 70 percent or more of their traffic coming from mobile, and traffic from mobile search delivering twice as much as desktop. continue reading
By Karisa Macias / Marketing Manager, Rio SEO   go local   Brands know that local search leads to action. In their ‘Understanding Consumers’ Local Search Behavior’ research, Google discovered that 50% of consumers who conducted a local search on their smartphone visited a store within a day, while 34% of desktop and tablet searchers did the same. continue reading
banner By Dema Zlotin, CEO at Rio SEO   At some point in the not-too-distant future, we’ll have more refrigerators and cars than computers and mobile devices connected to the Internet. Just a few years ago, this sounded like the stuff of science fiction...   . . . not anymore.   By 2020, there will be over a quarter billion connected vehicles on the road, according to Gartner. We needn’t look even that far into the future anymore; today, there are 4.9 billion connected “things” in use, up 30% over last year. continue reading
Ever since Google rolled out its Pigeon algorithm for local search last year, local businesses have scrambled to keep up with ever-evolving search criteria to claim those coveted top spots on mobile.
Pigeon was a game changer for local search, as the update altered local results and changed the way that the search engine interpreted location tools. Pigeon also changed search results within Google Maps, which can be either a bust or boon to local businesses, since maps results show up first in Google mobile searches. With so many changes, and so little space on a mobile screen, local businesses must be more focused than ever on optimizing for local search. Here are some top tips to optimize mobile for best results with Pigeon. continue reading
By Bill Connard / VP, Local Search, Rio SEO   8.4.14 blog_463656521 Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO insights and forward-looking advice. continue reading
Multi-location Businesses to Benefit from Integrated Local Listing Management and Greater Local Search Engine Visibility   SAN DIEGO, July 24, 2014 – Rio SEO, with its award-winning local SEO automation and local listing management software, has been selected as a Factual Trusted Data Contributor. Effective immediately, multi-location businesses on the Rio platform now have even more direct API (Application Programming Interface) access to a trusted data source in the local search ecosystem.   continue reading
In:   by: Rio SEO Tags: , , , , , Comments: (0)
This survey is designed to gain insights into how consumers use the Internet on their smartphones Smartphones have become an indispensable part of our daily lives. Smartphone penetration has risen to 44% of the population and these smartphone owners are becoming increasingly reliant on their devices. 66% access the Internet every day on their smartphone and most never leave home without it. Implication: Businesses that make mobile a central part of their strategy will bene!t from the opportunity to engage the new constantly connected consumer. continue reading

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