paid search


6 Key Local SEO Automation Tactics Build Relevance and Lower CPCs

By |January 23rd, 2014|

By Bill Connard / VP of Local Search Solutions

Retailers with multiple physical locations face unique challenges in local search. Chief among them is the fact that managing local SEO for stores requires an ever-increasing knowledge base and skill set.

As map listings, reviews and ratings, discussions and user-generated content have converged with your own SEO efforts in impacting your local search rankings, it’s become crystal clear that manual, time and labor intensive SEO management methods have outlived their utility.

Marketers have a responsibility to their brand or client to ensure the greatest performance at the lowest possible cost – to generate the best ROI. While SEO practitioners have historically struggled to prove this value, the volume and depth of the data now at our fingertips makes the value of local SEO both measurable and defensible.

Get Found on Black Friday – Best Practices for Search and Social Media

By |October 15th, 2013|

Oct 15, 2013 | 1:00 PM – 2:00 PM EDT
In 2012, Black Friday was the single biggest day for retail website traffic, up 20.7% from the 2011 holiday season.  Online sales on Thanksgiving grew by 17.4% from the previous year, showing that consumers use this day to jumpstart their holiday shopping and research.  Attend this webinar and learn key search marketing and social media strategies to drive more drive traffic to your website and brick-and-mortar stores during this critical kick-off to the 2013 holiday season.  Search marketing and social media experts from Covario and Rio SEO will engage in a round table discussion as they discuss strategies, tips and tactics you can put in place now to prepare for next month’s big day.