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Posts Tagged ‘rachel ullstrom’

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One of the things I’ve been pondering lately revolves around the digital marketing and social media buzz words:  Owned, Paid and Earned.   While these words imply different channels, marketer relationships with those channels, media formats, their audience reach and persona types, I believe it is time to stop considering them mutually exclusive silos.   continue reading
By Rachel Ullstrom / Social Account Director, Rio SEO   This past week the Rio SEO Social team was in full force at the Word of Mouth Marketing Association (WOMMA) Summit (#WOMMASummit) in beautiful yet cold Nashville, Tenn. In general, it was great to see so much cohesion in the industry in terms of insights, metrics and overarching themes. My general takeaways were around shareable content, as well as consumer-centric outreach and strategy. continue reading
Rachel Ullstrom / Account Director, Rio SEO   With holiday planning starting so early this year, I am already fighting the urge to prepare my house with lights and garland. ClickZ recently reported 40% of consumers actually begin holiday shopping BY Halloween.  So rather than risk the mockery of friends and family for decorating early, I have focused my attention here on some key takeaways from last year’s holiday season and some insights for marketers.   continue reading
Every month or so, another article claiming the “end of social media” is published in reaction to some small change in subscribers, participants or popular sites. It’s the sort of argument I imagine was popular among stair makers when the elevator was invented. These ‘chicken littles’ (in this case the Daily Mail) recently noted that investment in social sites was down in July and asked if it was “the end of the social network.” continue reading
While social media is real time in nature, we share, talk, and engage in the moment, long-term engagement should be the goal of every social interaction. Keeping the attention of your social and advocate audience requires diligence and consistency, but more importantly, an understanding of who your audience is and what is compelling to them, both to engage not only these consumers, but to reach prospects like them as well.   The “brand newsroom” is a concept that has received a lot of press lately, and while there is certainly proven value in using short-term interests to hold attention in the long term, many niche and smaller consumer brands find the “newsroom” to be out of reach.   continue reading


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