Imagine a full day of interactive sessions, engaging panels, and thought provoking forums, mixed with the beautiful climate of San Diego’s surf, sand and sun. We are happy to announce that Rio SEO’s Local Search Summit 2016: Bringing Local to Life, is returning this spring to offer our clients the latest trends and insights from industry leaders in
This event has passed. View the recording here. You’ve heard the scenario: using beacon technology, a national advertiser pinpoints a consumer’s precise location in a store and serves up a highly relevant ad in response to mobile search. For digital marketers, this is the ultimate game-changer, right? There are many ways you can use beacon technologies to your advantage, but watch out–there are also some scary pitfalls you should avoid… In this webinar, Warren Raisch and Greg Sterling will share the latest insights and tactics enterprise brands are using to convert online searches to offline sales, and how brands are using beacon and other location-based technology to tap into mobile searches.
As we race once again towards the holiday season, it’s important to keep in mind one of the often-overlooked shopper categories. Back-to-school, as valuable as it is, often gets overlooked in favor of Halloween. With ‘back to school’ searches growing 12% in 2015 and a forecasted $68 billion in spend, it’s an opportunity not to be missed — and it’s not too late to reach these consumers and reap big rewards.
By Karisa Macias / Marketing Director, Rio SEO As costs continue to rise in the increasingly competitive paid search market and Google pushes companies to improve quality and mobile-friendliness to improve user experience, marketers are left wondering where the most impactful optimizations today truly lie. The evolution of organic search to a largely mobile pursuit
Google announced that mobile search volume has finally overtaken desktop search, not only in the U.S., but in 10 countries including Canada, the United States and Japan. And Comscore research indicates that 78 % of local-mobile searches resulted in an offline purchase (usually in a few hours). Attendees will learn how: 1.
In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, marketers are scrambling to measure the ROI or their efforts. For local SEO, marketers utilizing best SEO practices are critical to driving maximum impact before and during the upcoming holiday season.
We recently did a presentation at SMX East in NYC regarding Google’s latest algorithm update. We shared the local SEO key performance indicators to track as well as the tools marketers will need to pigeon-proof your web presence. Since we had such positive feedback, we thought we’d dive a little deeper into the tips and