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Webinar Banner   Google announced that mobile search volume has finally overtaken desktop search, not only in the U.S., but in 10 countries including Canada, the United States and Japan. And Comscore research indicates that 78 % of local-mobile searches resulted in an offline purchase (usually in a few hours).   Attendees will learn how:   1. This shift to mobile has had a huge impact on local search results for multi-location business in retail, banking and service industries.   2. Optimized mobile experiences including mobile pages, listings, offers and store finders are proving to deliver the cheapest search traffic; often 90% less the SEM.   3. Managing and measuring mobile local search traffic will prove to be your lowest cost of search traffic and customer acquisition.   Register Now >
In:   by: jhall Tags: , , , , , Comments: (0)
The Rio SEO enterprise local search platform powers Store Finder, Mobile Store Finder software, and Local Business Listing Management automation software for leading brands and national retailers with at least 500 locations. Rio SEO local CMS software offers multi-location businesses the ability to optimize and syndicate local business listings with search engines, social networks and online local aggregators, including Google, Yahoo, Bing, Infogroup Express Update, Neustar Localeze, Acxiom, Factual and Yext. Based in San Diego, Rio SEO was a recipient of the inaugural 2014 Local Search Association Ad to Action award for its Local Listing Manager solution. continue reading
In:   by: jhall Tags: , , , , Comments: (0)
Rio SEO connects consumers and national brands at the local level with an enterprise platform to acquire new customers, manage location data and drive traffic to online and in-store with flexibility, transparency and speed. Our core platform includes full-service local listings management, custom reporting and ROI metrics, search-optimized location finders, and location landing pages optimized for desktop, tablet and mobile. Rio SEO actively manages locations for 80+ brands around the world. To learn how Rio SEO can help your business of 50-100,000 locations. continue reading
Now that it’s clear mobile search volume has indeed surpassed desktop search, multiple recent announcements from Google and Bing underscoring their favoritism of mobile-friendly sites in mobile search results come as no surprise. Big brands and multi-location businesses that might have thought just a year ago they had time to get mobile-ready are struggling now to get it right.   Our internal survey data shows that when mobile SEO and user experience are done right, mobile search traffic surpasses the national average. In fact, many of our retailers are seeing 70 percent or more of their traffic coming from mobile, and traffic from mobile search delivering twice as much as desktop. continue reading
In:   by: jhall Tags: , , , , , Comments: (0)
Warren D. Raisch[1]SAN DIEGO, CA (June 16, 2015) – Rio SEO, the leader in local SEO automation software, has announced the appointment of Warren Raisch as Chief Customer Officer (CCO). Raisch brings to Rio SEO more than 20 years of experience in world-class organizations including Apple, HP and Adobe divisions.   Raisch’s expansive career has spanned leading worldwide sales, marketing and professional services organizations for major global high tech firms as well as driving digital marketing campaigns and technology deployments for global brands and agencies, making him the perfect candidate to serve Rio SEO's diverse client roster. continue reading
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smxadvanced-logo SMX Advanced is the only conference designed exclusively for experienced search marketers. continue reading
On April 21, Google rolled out a mobile-friendly update designed to boost the rankings of mobile-friendly pages on mobile search engine results pages (SERPs). This update affected search results for individual pages only (not entire websites), globally and in all languages on mobile devices.   According to Google, the main goal of this update was to adjust the algorithm to accommodate mobile usage patterns, as more people use smartphones and other mobile devices to access the Internet. Google aims to offer searchers the most relevant, timely mobile results and in keeping with that, this update rewards mobile-friendly websites and relevant app content in search results.   continue reading
By Karisa Macias / Marketing Manager, Rio SEO   go local   Brands know that local search leads to action. In their ‘Understanding Consumers’ Local Search Behavior’ research, Google discovered that 50% of consumers who conducted a local search on their smartphone visited a store within a day, while 34% of desktop and tablet searchers did the same. continue reading
banner By Dema Zlotin, CEO at Rio SEO   At some point in the not-too-distant future, we’ll have more refrigerators and cars than computers and mobile devices connected to the Internet. Just a few years ago, this sounded like the stuff of science fiction...   . . . not anymore.   By 2020, there will be over a quarter billion connected vehicles on the road, according to Gartner. We needn’t look even that far into the future anymore; today, there are 4.9 billion connected “things” in use, up 30% over last year. continue reading
By Dema Zlotin/CEO, Rio SEO   RIO-SEO-Elizabeth-Martin-Allrecipes[1]   User-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how Allrecipes.com has managed to leverage its users' enthusiasm to grow its company.   Quality content is the foundation on which all of your marketing efforts and customer experiences are built. We know that written and visual content has the power to drive search rankings, inspire social sharing, compel consumers to take action, and ultimately impact sales. continue reading

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