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As we race once again towards the holiday season, it’s important to keep in mind one of the often-overlooked shopper categories. Back-to-school, as valuable as it is, often gets overlooked in favor of Halloween. With ‘back to school’ searches growing 12% in 2015 and a forecasted $68 billion in spend, it’s an opportunity not to be missed -- and it’s not too late to reach these consumers and reap big rewards.   continue reading
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Earlier this month, Google modified the map results to render three local business results rather than the seven that have graced desktop local search for the past several years. The ‘map pack’ terminology used by the search community has been degraded to ‘stack pack,’ ‘snack pack’ for restaurants or for those more upset at the design, ‘crap pack.’   continue reading
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This webinar has passed, watch the recording here.   continue reading
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Mobile marketers and multi-location businesses have before them one of the most significant marketing opportunities in recent history. Google recently announced that mobile search volume has finally overtaken desktop search not only in the United States, but in ten countries including Canada and Japan.   Given the overwhelmingly local intent behind mobile searches (56% of mobile searches have local intent, according to Google), local marketers skilled in mobile have a distinct competitive advantage in their industries.   The rise of the mobile-only searcher and the growth of multi-screen, multi-device browsing have created unprecedented opportunity for local businesses to connect with motivated consumers in the moments that matter. Enhanced visibility in this mobile local space is the doorway to the least costly, most relevant traffic available today.   continue reading
  As costs continue to rise in the increasingly competitive paid search market and Google pushes companies to improve quality and mobile-friendliness to improve user experience, marketers are left wondering where the most impactful optimizations today truly lie. continue reading
This webinar has passed, watch the recording below and download our POV Report with all insights from the webinar.   continue reading
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The Rio SEO enterprise local search platform powers Store Finder, Mobile Store Finder software, and Local Business Listing Management automation software for leading brands and national retailers with at least 500 locations. Rio SEO local CMS software offers multi-location businesses the ability to optimize and syndicate local business listings with search engines, social networks and online local aggregators, including Google, Yahoo, Bing, Infogroup Express Update, Neustar Localeze, Acxiom, Factual and Yext. Based in San Diego, Rio SEO was a recipient of the inaugural 2014 Local Search Association Ad to Action award for its Local Listing Manager solution. continue reading
In:   by: jhall Tags: , , , , Comments: (0)
Rio SEO connects consumers and national brands at the local level with an enterprise platform to acquire new customers, manage location data and drive traffic to online and in-store with flexibility, transparency and speed. Our core platform includes full-service local listings management, custom reporting and ROI metrics, search-optimized location finders, and location landing pages optimized for desktop, tablet and mobile. Rio SEO actively manages locations for 80+ brands around the world. To learn how Rio SEO can help your business of 50-100,000 locations. continue reading
Now that it’s clear mobile search volume has indeed surpassed desktop search, multiple recent announcements from Google and Bing underscoring their favoritism of mobile-friendly sites in mobile search results come as no surprise. Big brands and multi-location businesses that might have thought just a year ago they had time to get mobile-ready are struggling now to get it right.   Our internal survey data shows that when mobile SEO and user experience are done right, mobile search traffic surpasses the national average. In fact, many of our retailers are seeing 70 percent or more of their traffic coming from mobile, and traffic from mobile search delivering twice as much as desktop. continue reading
In:   by: jhall Tags: , , , , , Comments: (0)
Warren D. Raisch[1]SAN DIEGO, CA (June 16, 2015) – Rio SEO, the leader in local SEO automation software, has announced the appointment of Warren Raisch as Chief Customer Officer (CCO). Raisch brings to Rio SEO more than 20 years of experience in world-class organizations including Apple, HP and Adobe divisions.   Raisch’s expansive career has spanned leading worldwide sales, marketing and professional services organizations for major global high tech firms as well as driving digital marketing campaigns and technology deployments for global brands and agencies, making him the perfect candidate to serve Rio SEO's diverse client roster. continue reading

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