rio seo


Transforming Mobile Searches Into Sales: The Hype Around Beacon Technology [Webinar]

By |November 4th, 2015|

Beacons are all the rage, and it’s no wonder: they’re expected to drive an astonishing $44 billion in retail sales in 2016, up $4 billion from this year. Already in 2015, 46% of retailers have launched beacon programs, up from 15% just last year.

Webinar – Transforming Mobile Searches Into Sales: The Hype Around Beacon Technology

By |October 27th, 2015|

This event has passed. View the recording here.

You’ve heard the scenario: using beacon technology, a national advertiser pinpoints a consumer’s precise location in a store and serves up a highly relevant ad in response to mobile search. For digital marketers, this is the ultimate game-changer, right?

There are many ways you can use beacon technologies to your advantage, but watch out–there are also some scary pitfalls you should avoid…

In this webinar, Warren Raisch and Greg Sterling will share the latest insights and tactics enterprise brands are using to convert online searches to offline sales, and how brands are using beacon and other location-based technology to tap into mobile searches.

Beyond Beacons: Search to Sale™ with Rio SEO’s Open Local Platform

By |October 6th, 2015|

As search and digital marketing have evolved, increasingly aiding consumers in finding real-world products and locations, it’s become clear that a more sophisticated approach to identifying search-to-in-store-sales is needed. Consumers are more mobile-focused than ever; smartphones dominate, accounting for 60% of our digital media time. Earlier this year, we also learned that more than 50%

Rio SEO Announces New Search To Sale™ Module and Strategic Partnership With Verve

By |October 5th, 2015|

SAN DIEGO, CA (Oct 5, 2015) – Rio SEO, the leader in local SEO automation software, today announced its new Search to Sales™ module, in collaboration with Verve, the leader in location-based mobile advertising.

Search to Sale™ is a new component within Rio SEO’s Open Local Platform, a hub for local business information, offers and content

The Mobile Local Playbook: Make Sure You’re Mobile-Ready

By |September 1st, 2015|

With mobile devices influencing just under $1 trillion worth of in-store sales, businesses that lag behind on mobile marketing do so at their peril. Those that embrace it, providing quality content and a seamless user experience, will position themselves ahead of the curve, adding value to their brand and a greater return to their investment.

Back to School Shoppers: A $68B Opportunity for Local and Mobile Shopper Acquisition

By |August 31st, 2015|

As we race once again towards the holiday season, it’s important to keep in mind one of the often-overlooked shopper categories. Back-to-school, as valuable as it is, often gets overlooked in favor of Halloween. With ‘back to school’ searches growing 12% in 2015 and a forecasted $68 billion in spend, it’s an opportunity not to be missed — and it’s not too late to reach these consumers and reap big rewards.

Local SEO Impact of Google’s Updated 3-Pack

By |August 26th, 2015|

Earlier this month, Google modified the map results to render three local business results rather than the seven that have graced desktop local search for the past several years. The ‘map pack’ terminology used by the search community has been degraded to ‘stack pack,’ ‘snack pack’ for restaurants or for those more upset at the design, ‘crap pack.’

Webinar- The Mobile Opportunity for Local and Multi-Location Businesses

By |August 11th, 2015|

Join us for our next webinar with Digital Marketing Depot!
Stop struggling with desktop optimization—the real action now and in future is in mobile. According to Google, consumers overwhelmingly turn to their mobile devices (94 % of the time) when the information they seek is local. Seventy-eight percent of these mobile local searches result in an offline purchase within a few hours.

POV – Mobile Local Search – The Untapped Gold Mine for Lowest Cost Search Traffic

By |August 4th, 2015|

Mobile marketers and multi-location businesses have before them one of the most
significant marketing opportunities in recent history. Google recently announced that
mobile search volume has finally overtaken desktop search not only in the United
States, but in ten countries including Canada and Japan.

Given the overwhelmingly local intent behind mobile searches (56% of mobile searches
have local intent, according to Google), local marketers skilled in mobile have a distinct
competitive advantage in their industries.

The rise of the mobile-only searcher and the growth of multi-screen, multi-device
browsing have created unprecedented opportunity for local businesses to connect
with motivated consumers in the moments that matter. Enhanced visibility in this
mobile local space is the doorway to the least costly, most relevant traffic available