This year’s Convention theme is “Connect. Innovate. Evolve.
” In light of current legislative, regulatory and economic pressures, now, more than ever, it is essential that we expand our networks and strengthen our existing connections to unite our industry and promote innovation. IFA’s Convention—specifically designed for franchisees, franchisors and our steadfast supplier partners that support the franchise industry—is the forum to build and enrich these relationships and ideas. As always, IFA’s Convention offers top speakers who will share best practices as the industry continues to work its way out of these still challenging economic and public policy times. Our Convention is filled with educational sessions, roundtables, summits and mini-super sessions designed to give you the latest trends and information in the areas of franchise relations, management and leadership, financing, multi-unit growth, international growth, franchise development, social media and more.
Local SEO has evolved at rapid-fire pace over the last three years, a trend that will continue into 2015. Smart marketers have their eyes on upcoming trends in local and are getting in position to reap maximum benefit.
During the last few weeks, my unfiltered social media (Twitter, Instagram) has been flooded with national current events, largely the non-indictment of Darren Wilson, and then the equally contentious trial of Daniel Pantaleo. In both cases the outcome of non-indictment brought a severe public backlash that flooded my inbox, phone, television and social feeds. In both cases, there was a lack of brands’ understanding that though their content was good, they failed to respond to the context of current events. Audience relevance and timeliness are important to understanding how your message is received, not just what the message itself should contain. continue reading
Online holiday shopping has become a retail phenomenon, with 2014 Cyber Monday sales projected to reach $2.6 billion, according to the Adobe Digital Index. With more and more consumers utilizing their mobile devices to search online for the best deals and sales offers, many marketers are optimizing their local search strategies by implementing best practices in organic search.
Join the best minds in the search marketing industry get together to share cutting edge information and experience on search marketing in a think-tank environment, exploring new technology, strategies and tactics for effective campaigns, challenging what’s working (and what’s not), and taking an in-depth look at where the channel is going. Afternoons and evenings are filled with adventurous networking activities, fabulous dining experiences and cocktail parties with top marketing and agency executives.
In our last blog post
for Local Search Insider, we shared creative ways to win the holiday shopping season with top rankings in paid, organic and maps listings. The accuracy and rankings of map listings are critical to connect and convert consumers with immediate needs, as they search for information from within the proximity of a business.
In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, marketers are scrambling to measure the ROI or their efforts. For local SEO, marketers utilizing best SEO practices are critical to driving maximum impact before and during the upcoming holiday season.
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Based on the latest Pigeon update, Rio SEO’s retailers saw a 20% increase in online traffic from search above last season. With the holidays just around the corner, it’s time to make sure your local search strategy is utilizing best practice SEO and user experience.
The central meeting spot for the latest thinking and hottest new companies in local tech. Decision makers rely on Street Fight every day for the news and insights needed to compete. They come together at the Summit to learn and connect. Keynoting the conference: Ebay’s David Ramadge.
Some of the brightest minds in local from some of the world’s most successful and influential companies, such as: Facebook, Ebay, Google, Ford, GoDaddy, Microsoft, American Express, Gannett, xAd, Thinknear YP, Groupon, and many, many more leading the way in local with strategies and solutions that work.