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RIO-SEO-Elizabeth-Martin-Allrecipes[1]User-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how Allrecipes.com has managed to leverage its users' enthusiasm to grow its company.   Quality content is the foundation on which all of your marketing efforts and customer experiences are built. We know that written and visual content has the power to drive search rankings, inspire social sharing, compel consumers to take action, and ultimately impact sales. continue reading
Going Local with Google at Rio SEO’s Local Search Summit 2015 Last week in sunny San Diego, Community Manager for Google My Business Jade Wang opened Rio SEO’s Local Search Summit conference with an information-packed keynote for local and multi-location marketers. continue reading
In:   by: jhall Tags: , , , , Comments: (0)
Local Search Association   Local is fast becoming the center of the new digital media universe. Whether you call it “last-mile advertising,” “geomarketing" or “location-based targeting,” the local market is highly dynamic and changing fast.   The 2015 Local Search Association Conference in Los Angeles April 20-22, will offer a 360 degree view of what’s going on today with a host of new speakers, session topics and formats that offer deeper insights and more audience engagement. As you make your travel plans for 2015, make sure to block off April 20-22 to join us in LA.   As of Feb. 12, Local Search Association already has 30 diverse and interesting companies set to sponsor and/or exhibit at the event, with many others in the works. You can expect to see high ranking reps from all of the companies below.   Rio SEO’s CEO Dema Zlotin will be speaking. You don’t want to miss this important event!   Register Today!
RIO-SEO-4681-web-use-only Author: Dema Zlotin   Yesterday, Rio SEO recently hosted some of the most brilliant minds in local search at Local Search Summit 2015 in San Diego. Speakers from Google, Microsoft, YP, MapQuest, Forrester Research, InfoGroup, Factual, Nuestar, Acxiom and more converged on the Kona Kai Resort to share their best local search advice with attending brands.   continue reading
Denver Colorado Downtown Area   With over 15 years of experience delivering the most cutting edge digital marketing events around the world, ClickZ Live (formerly SES Conference & Expo) provides an unrivaled forum to hear from world-renowned speakers as they deliver an action packed, educationally focused agenda on the latest digital marketing tips, tricks and tools that will blow your mind, make you re-think your strategy and provide actionable takeaways to revolutionize your marketing campaigns. continue reading
Local Data Summit The Power of Data   Beacons, mobile signals, search behavior, purchases, loyalty and more. Local is undergoing radical transformation, in large part due to the unprecedented flush of information about businesses and consumers. Local Data Summit offers insights into what’s happening today and how it will impact your business in the coming years.   Don't miss this important event. Who's coming: Factual, xAd, Esri, Placed, Mastercard, Closely & more. Plus: Networking ski day for attendees on March 6th!   Other topics to be discussed include:  
  • THE SHOPPER MARKETING OPPORTUNITY
  • SOLVING THE MOBILE MARKETING ATTRIBUTION PROBLEM
  • WHAT PAYMENTS DATA CAN TELL US
  • HOW SMBS ARE INTERACTING WITH THEIR DATA
  • THE PRIVACY DILEMMA
  Register Today!
Ever since Google rolled out its Pigeon algorithm for local search last year, local businesses have scrambled to keep up with ever-evolving search criteria to claim those coveted top spots on mobile.
Pigeon was a game changer for local search, as the update altered local results and changed the way that the search engine interpreted location tools. Pigeon also changed search results within Google Maps, which can be either a bust or boon to local businesses, since maps results show up first in Google mobile searches. With so many changes, and so little space on a mobile screen, local businesses must be more focused than ever on optimizing for local search. Here are some top tips to optimize mobile for best results with Pigeon. continue reading
franchise business This month, thousands of franchise business leaders and entrepreneurs came together in Las Vegas for the International Franchise Association 2015 convention. Rio SEO was there in the expo hall and had a steady stream of franchise executives and owners dropping by, many expressing that they still don't understand local search and how it works. continue reading
In:   by: Rio SEO Tags: , , , , Comments: (0)
IFA Convention 2015   This year’s Convention theme is “Connect. Innovate. Evolve.” In light of current legislative, regulatory and economic pressures, now, more than ever, it is essential that we expand our networks and strengthen our existing connections to unite our industry and promote innovation. IFA’s Convention—specifically designed for franchisees, franchisors and our steadfast supplier partners that support the franchise industry—is the forum to build and enrich these relationships and ideas. As always, IFA’s Convention offers top speakers who will share best practices as the industry continues to work its way out of these still challenging economic and public policy times. Our Convention is filled with educational sessions, roundtables, summits and mini-super sessions designed to give you the latest trends and information in the areas of franchise relations, management and leadership, financing, multi-unit growth, international growth, franchise development, social media and more.   View this event!
Personalization is more than the latest advertising buzzword – it's a movement, driven by consumers' expressed desire for a more relevant, seamless online experience.   Ad technology has made it possible to get ever more granular with our targeting, to the point you can hone in on a single user and personalize to the point of creepiness, if you're so inclined. (But you're not… right?)   Whereas retargeting and any other sort of informed ad seemed to cross the line with consumers even five years ago, today they not only expect a tailored, relevant experience – they demand it. For local brands, personalization is an important tactic to include in an overall local search marketing strategy.   In a recent Yahoo study, 78 percent of consumers expressed a desire for some kind of content personalization, yet just 37 percent have found online desktop ads relevant to their interests. Mobile advertisers fared worse, with 30 percent of consumers responding they felt ads on their smartphone were relevant, and just 27 percent of mobile app ads resonated with users.   continue reading

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