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Local Marketing Experts Share Local SEO Strategies to Capitalize on Voice Search

By |July 21st, 2016|Rio SEO Blog|

The last year -- even the last six months -- has seen an exponential increase in the adoption, acceptance and usage of voice search technology.  Google has revealed that 20% of searches are now voice searches, and Siri receives 2 million voice queries a week. What should marketers be doing right now, and how can

Driving Local Revenue With Consumer-Generated Content: Local Marketing Experts Share Best Tips

By |July 21st, 2016|Rio SEO Blog|

It’s getting more and more challenging for brands to ensure they’re being found online in the moments that matter. Increased competition, exploding mobile media consumption and evolving consumer preferences are among the factors driving the need for local marketers to connect on a more meaningful level with their local consumers. In a recent webinar hosted

7/21| DMD Webinar – Local Strategies to Capitalize on Voice Search

By |July 21st, 2016|

Apple has Siri, Microsoft has Cortana….and now Google has Google Home. Voice search is here….and it’s here to stay. Already, 60% of consumers are using voice search, according to the Local Search Association. The challenge for national brands that market locally is to adapt your SEO strategies to capture the unique intent behind voice searches.

7/20| Bazaarvoice Webinar – Driving Local Revenue With Consumer Generated Content

By |July 20th, 2016|

Over 30% of Google searches are local. Are you being found for the searches that matter most to your business? Join us for an interactive webinar where we’ll cover the top strategies our customers use to ensure they are being found online. In this session we’ll hear from RIO SEO, a market leader in local

Driving Voice Search to Sales: 5 Local Strategies to Capitalize on Voice Search

By |July 6th, 2016|Rio SEO Blog|

Voice Search is the hottest new topic on every marketer’s list – and it’s not even that new! The ability to search via voice commands has existed in technologies like Siri, which debuted as an iPhone 4S feature all the way back in 2011. Microsoft’s Cortana had actually been in production back in 2009, though

Label it! Leverage Structured Data & Get Google Results

By |June 27th, 2016|Rio SEO Blog|

Structured data -- it may sound like drab geek speak, but when local marketers learn the extent to which structured data can increase traffic, improve visibility in search, and make websites more attractive to Google, the term suddenly becomes a lot sexier. By definition, structured data refers to any data that resides in a fixed

5/11 | Webinar – How to Use Online Seasonal Marketing to Drive Local Sales

By |May 11th, 2016|

How to Use Online Seasonal Marketing to Drive Local Sales It's critical for brands to master location-based marketing in this era of mobile-first consumers and local search. In this webinar, Rio SEO and Hallmark will present case studies and best practices on how brands and enterprises can use event marketing specifically to drive local traffic