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In:   by: kmacias Tags: , , , Comments: (0)
Join us for our next webinar with Digital Marketing Depot!   Stop struggling with desktop optimization—the real action now and in future is in mobile. According to Google, consumers overwhelmingly turn to their mobile devices (94 % of the time) when the information they seek is local. Seventy-eight percent of these mobile local searches result in an offline purchase within a few hours.   continue reading
By Karisa Macias / Marketing Director, Rio SEO   As costs continue to rise in the increasingly competitive paid search market and Google pushes companies to improve quality and mobile-friendliness to improve user experience, marketers are left wondering where the most impactful optimizations today truly lie. continue reading
This webinar has passed, watch the recording:       Webinar Banner   Google announced that mobile search volume has finally overtaken desktop search, not only in the U.S., but in 10 countries including Canada, the United States and Japan. And Comscore research indicates that 78 % of local-mobile searches resulted in an offline purchase (usually in a few hours). Attendees will learn how:   1. This shift to mobile has had a huge impact on local search results for multi-location business in retail, banking and service industries.   2. Optimized mobile experiences including mobile pages, listings, offers and store finders are proving to deliver the cheapest search traffic; often 90% less the SEM.   3. Managing and measuring mobile local search traffic will prove to be your lowest cost of search traffic and customer acquisition.    

Warren D. Raisch[1]Speakers:

 

Warren Raisch, Chief Customer Officer at Rio SEO

A business and thought leader with a vast experience working as a senior executive with leading High Tech companies including Apple, 3Com, HP and Adobe divisions as well as digital agencies including Digitas. Warren is also a McGraw-Hill published author in the Online Marketing space and a frequent keynote speaker at leading industry events. He has established global operations across more than 190 countries and has worked with some of the largest brands in the world developing and executing their digital strategies.   Jodie L Roberts, Digital Marketing Manager at Fred Meyer Jewelers   Roberts, JodiJodie Roberts is the Digital Marketing Manager at Fred Meyer Jewelers. She is responsible for leading the strategic direction of the Digital Marketing team and ensuring successful execution in a range of channels including Email, Social Media, PPC, SEO, Affiliate and Display Advertising. Jodie recently moved to Portland OR from the UK, where she worked as a Mobile Experience Analyst for American Express and gained a wealth of experience in developing, testing and launching a range of mobile services for B2B and B2C audiences. When not at work, she can be found exploring Oregon with her husband and dog or dining at one of Portland’s many fantastic restaurants.   Register Now >
In:   by: jhall Tags: , , , , , Comments: (0)
The Rio SEO enterprise local search platform powers Store Finder, Mobile Store Finder software, and Local Business Listing Management automation software for leading brands and national retailers with at least 500 locations. Rio SEO local CMS software offers multi-location businesses the ability to optimize and syndicate local business listings with search engines, social networks and online local aggregators, including Google, Yahoo, Bing, Infogroup Express Update, Neustar Localeze, Acxiom, Factual and Yext. Based in San Diego, Rio SEO was a recipient of the inaugural 2014 Local Search Association Ad to Action award for its Local Listing Manager solution. continue reading
In:   by: jhall Tags: , , , , Comments: (0)
Rio SEO connects consumers and national brands at the local level with an enterprise platform to acquire new customers, manage location data and drive traffic to online and in-store with flexibility, transparency and speed. Our core platform includes full-service local listings management, custom reporting and ROI metrics, search-optimized location finders, and location landing pages optimized for desktop, tablet and mobile. Rio SEO actively manages locations for 80+ brands around the world. To learn how Rio SEO can help your business of 50-100,000 locations. continue reading
Now that it’s clear mobile search volume has indeed surpassed desktop search, multiple recent announcements from Google and Bing underscoring their favoritism of mobile-friendly sites in mobile search results come as no surprise. Big brands and multi-location businesses that might have thought just a year ago they had time to get mobile-ready are struggling now to get it right.   Our internal survey data shows that when mobile SEO and user experience are done right, mobile search traffic surpasses the national average. In fact, many of our retailers are seeing 70 percent or more of their traffic coming from mobile, and traffic from mobile search delivering twice as much as desktop. continue reading
In:   by: jhall Tags: , , , , , Comments: (0)
Warren D. Raisch[1]SAN DIEGO, CA (June 16, 2015) – Rio SEO, the leader in local SEO automation software, has announced the appointment of Warren Raisch as Chief Customer Officer (CCO). Raisch brings to Rio SEO more than 20 years of experience in world-class organizations including Apple, HP and Adobe divisions.   Raisch’s expansive career has spanned leading worldwide sales, marketing and professional services organizations for major global high tech firms as well as driving digital marketing campaigns and technology deployments for global brands and agencies, making him the perfect candidate to serve Rio SEO's diverse client roster. continue reading
In:   by: kmacias Tags: , , , Comments: (0)
smxadvanced-logo SMX Advanced is the only conference designed exclusively for experienced search marketers. continue reading
On April 21, Google rolled out a mobile-friendly update designed to boost the rankings of mobile-friendly pages on mobile search engine results pages (SERPs). This update affected search results for individual pages only (not entire websites), globally and in all languages on mobile devices.   According to Google, the main goal of this update was to adjust the algorithm to accommodate mobile usage patterns, as more people use smartphones and other mobile devices to access the Internet. Google aims to offer searchers the most relevant, timely mobile results and in keeping with that, this update rewards mobile-friendly websites and relevant app content in search results.   continue reading
By Karisa Macias / Marketing Manager, Rio SEO   go local   Brands know that local search leads to action. In their ‘Understanding Consumers’ Local Search Behavior’ research, Google discovered that 50% of consumers who conducted a local search on their smartphone visited a store within a day, while 34% of desktop and tablet searchers did the same. continue reading

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