By Bill Connard / VP, Local Search, Rio SEO
Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO insights and forward-looking advice.
Accurate tracking, measurement, and reporting is mission critical for local SEO marketers. Brands have a massive amount of local and organic search data available to them (especially those with multiple locations), but not all data is created equal.
By Karisa Macias / Marketing Manager, Rio SEO
Last week we held a webinar hosted by the folks at Digital Marketing Depot entitled “How Local SEO Automation Delivers Results for Multi-Location Businesses.” For local SEO marketers, accurate tracking, measurement and reporting is critical to save time and keep costs in line.
Multi-location Businesses to Benefit from Integrated Local Listing Management and Greater Local Search Engine Visibility
SAN DIEGO, July 24, 2014
– Rio SEO, with its award-winning local SEO automation and local listing management software, has been selected as a Factual Trusted Data Contributor. Effective immediately, multi-location businesses on the Rio platform now have even more direct API (Application Programming Interface) access to a trusted data source in the local search ecosystem.
When asked to rate their biggest challenges with managing digital media for their business, 47% of local business owners said they don’t have enough knowledge or expertise; 43% said they don’t have enough time; and 26% said they don’t have enough resources, according to a Local Search Association/Thrive Analytics survey conducted earlier this year.
Tuesday, July 15, 2014 - 1:00 PM EDT
Digital marketers are challenged every day to deliver ROI metrics that measures the effectiveness of new technologies. Local SEO is a multi-faceted tactic that like any initiative requires planning, execution, measurement and ongoing optimization. We will be discussing the importance of measuring your local SEO coverage. As user experience becomes more important in the local search ranking factors, it's key to have the right tools to measure performance to make our daily working lives easier and more effective.
Last month, I praised major data aggregators
for their contributions to the accelerated evolution of local search. Capitalizing on their overall benefits requires a three-prong approach.
By Rick Clancy / Senior Director, Public Relations, Rio SEO
In my PR role here at Rio SEO and parent company Covario, I was flattered when the editor of Street Fight
magazine recently asked for tips and best practices from our team at Rio SEO’s social technologies
unit for an article about reaching out to online influencers.