SAN DIEGO, Sept.17, 2014 –
Today, Dentsu Aegis Network announced that it has signed a definitive agreement to acquire Covario, Inc.’s search and content marketing agency business.
Covario’s Rio SEO software unit, which offers award-winning local search, enterprise search, and social media automation and analytic tools, will remain an independent SAAS company and continue to power the software behind Covario clients’ search solutions. Rio SEO has raised additional funding from FTV Capital, Dubilier & Co., Voyager Capital, and Stratim Capital to pursue further development and sales of its technology platform in the fast-growing areas of local search, mobile search, and social media measurement.
We recently contributed to a blog about Google's new "Pigeon" algorithm update
, a major local algorithm change rolled out July 24 affecting Google Maps and local Google search results. Now that the dust has settled
, local SEO practitioners can focus on the strategy and tools to prepare for the next inevitable algorithm shake-up. continue reading
Locally targeted ad spending by U.S. national brands is projected to grow from $54.4 billion in 2014 to $68.9 billion in 2018, according to BIA/Kelsey’s U.S. Local Media Forecast. More than two-thirds of the brands surveyed by BIA/Kelsey say they already invest in local marketing initiatives.
Consumer demand for online local information is driving much of this growth. Four in five consumers now use search engines to find local information, according to Understanding Consumer Local Search Behavior, a research report published by Google/Ipsos MediaCT/Purchased in May 2014. The vast majority of those consumers – 88 percent – search on their smartphones.
After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space.
Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically:
By Bill Connard / VP, Local Search, Rio SEO
Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO insights and forward-looking advice.
Accurate tracking, measurement, and reporting is mission critical for local SEO marketers. Brands have a massive amount of local and organic search data available to them (especially those with multiple locations), but not all data is created equal.
By Karisa Macias / Marketing Manager, Rio SEO
Last week we held a webinar hosted by the folks at Digital Marketing Depot entitled “How Local SEO Automation Delivers Results for Multi-Location Businesses.” For local SEO marketers, accurate tracking, measurement and reporting is critical to save time and keep costs in line.
Multi-location Businesses to Benefit from Integrated Local Listing Management and Greater Local Search Engine Visibility
SAN DIEGO, July 24, 2014
– Rio SEO, with its award-winning local SEO automation and local listing management software, has been selected as a Factual Trusted Data Contributor. Effective immediately, multi-location businesses on the Rio platform now have even more direct API (Application Programming Interface) access to a trusted data source in the local search ecosystem.