Check out our Theater Presentation from Wednesday, October 1st. 11:40-12:00pm
Pandas & Pigeons & Local…Oh My!
Google’s algorithms are constantly in a state of flux even outside of the occasional mass-impact update. How do you know if your site was affected by Google Pigeon? We will be discussing the local SEO key performance indicators you should be tracking, as well as the tools you’ll need to Pigeon-proof your web presence.
Bill Connard, VP of Local Search Solutions
Join us in New York City for the world’s largest search engine marketing conference and expo! With over 60 sessions across multiple tracks, you can customize the program to meet your needs, whether you’re a search veteran or just getting started, work for a Fortune 500 company, an agency or own a small business. Stop by the Rio SEO booth to say hello and get a free demo of our local and social software
Over 5,000 professionals will gather in Seattle for the Shop.org Summit, a 2 1/2 day event specifically for digital and multichannel retailers. Get the rush of discovering new ideas, getting actionable takeaways and building strong relationships with the brightest and most innovative players in the digital retail world. Stop by the Rio SEO booth (#1815) and enter-to-win an ipad Mini or a GoPro! Meet the Rio SEO team and get a free demo of our local and social software!
Covario, one of the very large search marketing agencies in the US with over 220* employees, has announced they will be acquired by Dentsu Aegis Network.
This week, the announcement of a new acquisition hit the wire: search and content marketing agency Covario is to be acquired by media and digital communications company Dentsu Aegis Network by the close of 2014. continue reading
Dentsu Aegis Network has agreed to acquire one of the largest independent search and content marketing agencies not affiliated with the major agency holding companies. continue reading
SAN DIEGO, Sept.17, 2014 –
Today, Dentsu Aegis Network announced that it has signed a definitive agreement to acquire Covario, Inc.’s search and content marketing agency business.
Covario’s Rio SEO software unit, which offers award-winning local search, enterprise search, and social media automation and analytic tools, will remain an independent SAAS company and continue to power the software behind Covario clients’ search solutions. Rio SEO has raised additional funding from FTV Capital, Dubilier & Co., Voyager Capital, and Stratim Capital to pursue further development and sales of its technology platform in the fast-growing areas of local search, mobile search, and social media measurement.
We recently contributed to a blog about Google's new "Pigeon" algorithm update
, a major local algorithm change rolled out July 24 affecting Google Maps and local Google search results. Now that the dust has settled
, local SEO practitioners can focus on the strategy and tools to prepare for the next inevitable algorithm shake-up. continue reading
Locally targeted ad spending by U.S. national brands is projected to grow from $54.4 billion in 2014 to $68.9 billion in 2018, according to BIA/Kelsey’s U.S. Local Media Forecast. More than two-thirds of the brands surveyed by BIA/Kelsey say they already invest in local marketing initiatives.
Consumer demand for online local information is driving much of this growth. Four in five consumers now use search engines to find local information, according to Understanding Consumer Local Search Behavior, a research report published by Google/Ipsos MediaCT/Purchased in May 2014. The vast majority of those consumers – 88 percent – search on their smartphones.
After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space.
Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically: