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Mobile + Local = Lobile The onset of mobile and location-based technology has given birth to a revolutionary new term “Lobile.” Is your brand ready for Lobile? Tweet & Tell Your Friends!   It is increasingly becoming a mobile and locally-driven digital world and, whether we like it or not, people are going Lobile! Research shows today’s savvy consumers are finding local business information on their mobile devices in new ways, including social networks, daily deals, location-based apps (e.g., Foursquare and Facebook Places), and specialty networks like Yelp! continue reading
By Bill Connard / VP of Local Search Solutions   The evolution of the local search ecosystem has picked up speed, thanks to major data aggregators, which  for years have been collecting millions of local business listings and providing enhanced local data to the likes of Google, Yahoo, and Bing.   As local search continues to evolve to a real-time contextual experience, new business data companies like Factual help marketers get ahead of the increased need for accurate, in-depth and location-specific local business data. Through the syndication of enhanced local business listings, developers, publishers and advertisers are able to offer more relevant mobile experiences with the context of location.   continue reading
The lines of Social Media Marketing and Content Marketing were already well on their way of becoming increasingly blurred when Google's Hummingbird change in 2013 increased the impact that social media assets have in determining search engine rankings.   As a refresher (or maybe primer), let's provide a distinction between Social Media Marketing and Content Marketing.  Distilled from a 2012 post by Toby Murdock on the Content Marketing Institute's website, the main difference is that: continue reading
Real-time Local Business Updates Garner Multi-location Businesses Local Search Engine Visibility   SAN DIEGO, Feb. 19, 2014 – Rio SEO, the leader in local SEO automation and local listing management software, today announced direct API (Application Programming Interface) integration with Factual to automate syndication of relevant and enhanced local business listings through its search platform.   Factual is a data company that enables developers, publishers, and advertisers to build relevant mobile experiences using the context of location.   continue reading
Rio SEO recently analyzed the cost-per-click (CPC) of engaging customers who practice what we consider Best Practice Local SEO in some of the most competitive industries using our Automated Local SEO platform and the benefits experienced.   The study was performed to review a large group of multi-location retailers in the fashion, sporting goods, department stores and auto parts industries, Identify their processes and best practice local SEO tactics and measure the ROI through a cost per click or acquisition method for comparison to their average cost per click through paid campaigns.   Our findings show that decisions must be made unilaterally across channels to excel in local search. The pain points and difficulties with managing local SEO involve many departments and time-consuming factors that are uncontrollable when unidentified prior to embarking on a Local SEO campaign including the strategic disciplines required for achieving data fidelity across hundreds or thousands of individual locations. continue reading
By   If yours is like most brands, you are neglecting nearly three quarters of your social media impact. No, it's not because your brand isn't sending photos on Snapchat or that you haven't exchanged gifts on Impossible. It's because you aren't considering "dark social media" channels -- email, instant messenger, text message and other sources that cannot be tracked through analytics.   continue reading
Oct 15, 2013 | 1:00 PM - 2:00 PM EDT   In 2012, Black Friday was the single biggest day for retail website traffic, up 20.7% from the 2011 holiday season.  Online sales on Thanksgiving grew by 17.4% from the previous year, showing that consumers use this day to jumpstart their holiday shopping and research.  Attend this webinar and learn key search marketing and social media strategies to drive more drive traffic to your website and brick-and-mortar stores during this critical kick-off to the 2013 holiday season.  Search marketing and social media experts from Covario and Rio SEO will engage in a round table discussion as they discuss strategies, tips and tactics you can put in place now to prepare for next month’s big day.   continue reading

OMAHA, Neb., Sept. 26, 2013 (GLOBE NEWSWIRE) -- Infogroup, the leading provider of high value data and multichannel marketing solutions, announced major enhancements to its Bulk Update product today. Bulk Update has been significantly upgraded so that clients now have a smarter and faster workflow to manage their local listings across Infogroup's widespread network. In light of these enhancements, clients' utilization of Bulk Update has been expanding and includes several leading SEO companies: Whitespark, Internet Matrix and RioSEO.

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Search Engines MD, a Minneapolis-based Internet marketing agency, recently picked Rio SEO’s SEO Automation Platform, to offer pre- and post-search campaign insights to its car dealership clients nationwide.   Rio SEO is a major player in SEO automation and an SaaS (News  - Alert)-based provider of enterprise search, local SEO, mobile search and social media marketing tools. Its SEO Automation Platform consists of a suite of software tools for SEO analysis, reporting and implementation. continue reading
Minneapolis Marketing Agency Can Now Provide Clients with Real-Time SEO Audits   SAN DIEGO, Sept. 24, 2013 – Rio SEO, the leader in SEO automation and a SaaS-based provider of enterprise search, local SEO, mobile search and social media marketing tools, today announced that Search Engines MD, a Minneapolis-based Internet marketing agency, has selected its SEO Automation Platform™ to provide pre- and post search campaign insights to its car dealership clients nationwide.   continue reading


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