rio seo


Webinar Takeaways: The Untapped Gold Mine for Lowest Cost Search Traffic

By |July 30th, 2015|

By Karisa Macias / Marketing Director, Rio SEO

As costs continue to rise in the increasingly competitive paid search market and Google pushes companies to improve quality and mobile-friendliness to improve user experience, marketers are left wondering where the most impactful optimizations today truly lie.

The evolution of organic search to a largely mobile pursuit (Google confirmed

Webinar- Mobile: The Untapped Gold Mine For Lowest Cost Search Traffic

By |July 23rd, 2015|

Google announced that mobile search volume has finally overtaken desktop search, not only in the U.S., but in 10 countries including Canada, the United States and Japan. And Comscore research indicates that 78 % of local-mobile searches resulted in an offline purchase (usually in a few hours).
Attendees will learn how:
1. This shift to mobile has

Rio SEO Announces New Chief Customer Officer

By |June 16th, 2015|

SAN DIEGO, CA (June 16, 2015) – Rio SEO, the leader in local SEO automation software, has announced the appointment of Warren Raisch as Chief Customer Officer (CCO). Raisch brings to Rio SEO more than 20 years of experience in world-class organizations including Apple, HP and Adobe divisions.


Raisch’s expansive career has spanned leading worldwide sales, marketing and professional services organizations for major global high tech firms as well as driving digital marketing campaigns and technology deployments for global brands and agencies, making him the perfect candidate to serve Rio SEO’s diverse client roster.

SMX Advanced

By |June 2nd, 2015|

SMX Advanced is the only conference designed exclusively for experienced search marketers.

POV – Google’s Mobile Update

By |May 26th, 2015|

On April 21, Google rolled out a mobile-friendly update designed to boost the rankings of mobile-friendly pages on mobile search engine results pages (SERPs). This update affected search results for individual pages only (not entire websites), globally and in all languages on mobile devices.

According to Google, the main goal of this update was to adjust the algorithm to accommodate mobile usage patterns, as more people use smartphones and other mobile devices to access the Internet. Google aims to offer searchers the most relevant, timely mobile results and in keeping with that, this update rewards mobile-friendly websites and relevant app content in search results.

Top 5 Brand Questions About Local Search Answered

By |May 22nd, 2015|


Brands know that local search leads to action. In their ‘Understanding Consumers’ Local Search Behavior’ research, Google discovered that 50% of consumers who conducted a local search on their smartphone visited a store within a day, while 34% of desktop and tablet searchers did the same.

The opportunity is clear, yet brands struggle to understand the