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Local U Advanced

The top experts in Local Search under one roof with one goal…sharing everything.

  Whether you run an agency that serves brick-and-mortar businesses, work in-house for a large brand or Internet Yellow Pages publisher, or are trying to find the hottest opportunity in the bloodiest of all bleeding edges in search marketing, you won’t want to miss Local U Advanced.   These sessions will be action-packed, presented at an advanced level and feature ALL of the most up-to-date information about what’s working and what’s not in Local Search Engine Optimization.   At our afternoon roundtables, there will be plenty of knowledge sharing all-around – not just from the panelists but between the attendees as well. You’ll also have the option to take a deep dive in one of three lab sessions.   Join your Local Search peers in an intimate environment at this SMX workshop and take your business (or your clients’ businesses) to the next level.   Don’t miss this exclusive event. Local U Advanced will take place on June 10, 2014 at the Bell Harbor International Conference Center.   Space for this workshop is extremely limited, so sign up today.   View Event Website
In:   by: Rio SEO Tags: , , , Comments: (0)
IRCE2014  

Why Attend?

  IRCE 2014 promises to be an extraordinary event as we celebrate our 10th year as the world’s largest e-commerce conference and exhibition.  
  • IRCE's renowed agenda continues to be developed by the editorial experts at Internet Retailer magazine
  • 92% of attendees rate the conference as excellent or very good
  • Our highly qualified audience represents companies of all sizes from every industry segment
  • Our exhibit hall offers an unrivaled collection of vendors to provide solutions for your business
  • As the largest event in the e-commerce industry, IRCE is THE networking event of the year
  For all businesses looking for strategies to grow their online commerce revenue, there is no better conference than IRCE.   View Event Website
In:   by: Rio SEO Tags: , , , Comments: (0)
Street_Fight_Summit_West_RGB-650px  

The Future of Local Tech

  It’s not only about landing upon what works — success in the rapidly evolving hyperlocal space comes down to anticipating what lies ahead. Street Fight Summit West 2014 will again bring some of the hottest  up-and-coming startups to the stage, as well as focus on-stage discussions on the tools and strategies that leading companies are hammering out behind the scenes.   Some topics on tap: Unleashing mobile’s great potential; much-needed next phases in local search and discovery; the little talked-about evolution and impact of same-day delivery services; automation tools that are transforming local marketing in a profound manner. Don’t miss this important annual event.   View Event Website
By Karisa Macias / Marketing Manager, Rio SEO   "Stay curious. Be passionate. That's our job as marketers." -David Shing   Interactive Day Last week, my home town hosted one of the West Coast’s premier one-day digital marketing and ad technology events, Interactive Day San Diego, with more than 1,200 marketers in attendance.   Imagine an entire day with thought leaders covering every aspect of digital marketing, including four keynote speakers, 20 breakout sessions, and an industry tradeshow where exhibitors offered chair massages, temporary tattoos, Yo-Yo's, and even prizes for a few skilled tosses of Cornhole. continue reading
In:   by: tludwig Tags: , , , , Comments: (0)
By  / Interactive Marketing Manager, Rio SEO   Last week I had the pleasure of teaming up with LaserAway’s Paul Baumgarthuber during an eTail webinar focused on  utilizing local SEO to drive online conversions for multi-location businesses. The webcast reinforced just how much potential lies within a company’s own brand as it spreads across the local search ecosystem, as well as how important it is for a brand to take claim and control the data being distributed. continue reading
local seo hard questions By / Interactive Marketing Manager, Rio SEO   If you happened to catch the latest Rio SEO webinar with the Local Search Association, we hope you learned the four key steps to maximize ROI from managing your local listings:  
  1. Having a single environment to manage and collect local data;
  2. Tackling the BIG local search directories first (Google, Yahoo, Bing);
  3. Syndicating local data to build links and enhance user experience; and
  4. Measuring the ROI attributed to local SEO through KPIs (coupons, traffic, click activity).
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Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical for every business, but those with a number of locations must also master scale.   It's easy to get bogged down in spreadsheets and a hodgepodge of tools. After all, most marketers struggle to see the ROI from local campaigns, so it can be difficult to justify putting budget here to streamline your efforts. You might simply rely on Yext, or have an agency do the work for you.   continue reading
In:   by: Rio SEO Tags: , , , , Comments: (0)
Word of Mouth at its heart was literally one person passing on comments or recommendations to another. (For great read on WOM fundamentals, check out this book by Andy Sernovitz).  This required the physical sharing of a common locality to experience this Word of Mouth phenomenon.   As communications technology advanced, this spatial requirement for Word of Mouth diminished.  Enter the Internet age – where we have people from one part of the world influencing others on the other side of the globe.   continue reading
For hyperlocal vendors grappling with expansion, a national retail chain can represent the big whale. With the potential to have their platforms adopted at hundreds of locations throughout the country with just single sale, it’s no wonder hyperlocal startups are willing to devote so many resources to developing partnerships with big-name clients. Of course, the challenges of attracting attention from a national retail chain, versus a small business, are clear. Whereas an SMB usually has a single owner and a clear point of entry, navigating the world of corporate retail chains is a bit murkier for salespeople who aren’t experienced in the process.   Here are five strategies for finding the right person to pitch at a retail chain, from executives at hyperlocal startups and consulting agencies who’ve had success landing these types of big-name clients. continue reading
Business Listings: Local Listing Manager™ by Rio SEO. Rio SEO’s Local Listing Manager software is the only available solution that can deliver unlimited optimized local business data via bulk feed or API to all the major search engines and data aggregators.
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