rio social


Case Study: Global CRM Conference Leverages Earned Media and Social Sharing to Drive Paid Registrations

By |April 14th, 2014|

A leading CRM technology company faced the challenge of driving paid registrants to its annual customer and partner conference, ensuring that the goal of having more than 9,000 paid attendees was achieved. Each registration carries a value of nearly $2,000.

Traditional marketing strategies involving PR, email, and paid media tactics were no longer driving registrations the way they did in the past, as early-bird registrations were lackluster. In an effort to break free of a bleak registration trajectory, this global organization deployed Rio SEO’s social marketing technology on its event marketing site.

Learn how Rio SEO’s Social Analytics gave insight into “More than $2.9 million in registration revenue that came from sharing and earned media channels” by downloading the case study below.

SEO + Social: The Most Effective Advertising Mix

By |August 28th, 2013|

Ben Straley / VP of Social Technologies, Rio SEO

We recently published a whitepaper confirming that the connections between search and social are clearly growing stronger.  As people engage with and share content more frequently, these actions and the embedded back links they include are sending signals to the search engines.  These signals are seen by the search engines as key inputs into their ranking processes and algorithms.  Furthermore, as search results become more and more personalized, the impact that content sharing and social signals have on rankings will only become more significant.

Measuring Your Content Marketing Efforts with Rio SEO Social Analytics

By |August 21st, 2013|

By Mike Hanson / Covario Sr. SEO Strategist and Adam Hirsch / Rio SEO Strategist

Campmor, an in store and online camping gear and equipment retailer based in the Northeast, has been busy with its online marketing efforts this summer. Google featured a case study on Campmor’s dynamic remarketing success in May, and since then, Campmor has completed another digital marketing test to enhance its content strategy and provide more insight into online visitor behavior.

How to Create Brand Buzz Using Social Audience Data and Smart Segmentation

By |August 14th, 2013|

10am PDT/ 12pm CDT

Getting the attention and then engaging with your target audience is really challenging.  Ubiquitous social media, cross-platform media consumption, and declining ad effectiveness make it virtually impossible to cut through the noise and connect – much less actually engage.