One of the things I’ve been pondering lately revolves around the digital marketing and social media buzz words: Owned, Paid and Earned.
While these words imply different channels, marketer relationships with those channels, media formats, their audience reach and persona types, I believe it is time to stop considering them mutually exclusive silos.
Ben Straley / VP of Social Search Technologies
In a recent webinar titled How to Create Brand Buzz Using Social Audience Data and Smart Segmentation
and hosted by WOMMA, I highlighted the importance of creating rich brand advocate profiles and reaching similar enthusiasts at an amplified scale. You can view and listen to a recording of the Webinar here
/ Interactive Marketing Manager, Rio SEO
As a digital marketer, we always want to better define our target audience and provide more relevant messaging. For Rio SEO we recently initiated internally an implementation of our patent-pending Tag and Trace™ social analytics technology through Rio SEO Social Analyze™ and integrated it with our Salesforce.com CRM database. With this advancement, our marketing team is now able to track, identify, and engage our most active and influential social audience through retargeting campaigns.
Ben Straley / VP of Social Technologies, Rio SEO
We recently published a whitepaper confirming that the connections between search and social are clearly growing stronger. As people engage with and share content more frequently, these actions and the embedded back links they include are sending signals to the search engines. These signals are seen by the search engines as key inputs into their ranking processes and algorithms. Furthermore, as search results become more and more personalized, the impact that content sharing and social signals have on rankings will only become more significant.
By Mike Hanson / Covario Sr. SEO Strategist and Adam Hirsch / Rio SEO Strategist
Campmor, an in store and online camping gear and equipment retailer based in the Northeast, has been busy with its online marketing efforts this summer. Google featured a case study on Campmor’s dynamic remarketing success
in May, and since then, Campmor has completed another digital marketing test to enhance its content strategy and provide more insight into online visitor behavior.
Comment threads, forums, texts and emails account for a growing percentage of social messaging but few marketers incorporate this reality into their online marketing mix. Ben Straley (left) and Thomas Kim from Rio SEO’s software division explain the secrets of ‘dark social.’ The full white paper is here.
Marketers today are faced with the challenge of capturing consumers’ attention in an “ad blind” world where most advertising is largely ignored. Instead, consumers now rely mostly on search engines and social networks to get information about brands, products, and services – making it critical to “show up” in organic search results.
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Getting the attention and then engaging with your target audience is really challenging. Ubiquitous social media, cross-platform media consumption, and declining ad effectiveness make it virtually impossible to cut through the noise and connect – much less actually engage.
Marketers can advertise directly to their most influential audience members thanks to an update to Rio SEO’s social remarketing solution.
The SEO automation and social media technology provider has integrated its Rio SEO Social Advertise platform with the BlueKai Data Management Platform
(DMP). This integration aims to help marketers obtain deeper audience insights for brand influencers, generate “look-alikes” and reach these important audience members with relevant messages across the ’Net.
SEO automation and social media marketing company Rio SEO has announced that the Rio SEO Social Advertiser will be integrated with the BlueKai Data Management Platform. This relationship offers digital marketers improved insights into customers to identify brand influencers and analytics to track the efficacy of campaigns.