As search and digital marketing have evolved, increasingly aiding consumers in finding real-world products and locations, it’s become clear that a more sophisticated approach to identifying search-to-in-store-sales is needed. Consumers are more mobile-focused than ever; smartphones dominate, accounting for 60% of our digital media time. Earlier this year, we also learned that more than 50%
By Karisa Macias / Marketing Director, Rio SEO
As costs continue to rise in the increasingly competitive paid search market and Google pushes companies to improve quality and mobile-friendliness to improve user experience, marketers are left wondering where the most impactful optimizations today truly lie.
The evolution of organic search to a largely mobile pursuit (Google confirmed
Google announced that mobile search volume has finally overtaken desktop search, not only in the U.S., but in 10 countries including Canada, the United States and Japan. And Comscore research indicates that 78 % of local-mobile searches resulted in an offline purchase (usually in a few hours).
Attendees will learn how:
1. This shift to mobile has