Using social media data to improve the relevancy of Internet search results has been a major goal of search marketing providers since the dawn of user-generated content and social media when Facebook was nothing more than a glimmer in Mark Zuckerberg’s eye.
In its original form, the idea was to take all of the things one’s friends were saying about a particular restaurant, product or brand, and incorporate that content into the results one would see when searching with a related keyword.
continue reading
The future of Search Engine Optimization (SEO) for International Business: Some 73% of online activity is related to local content and 50% of local searches result in purchases with 90% of Internet users preferring online content in their native language. These statistics are compelling for companies that have a local presence and diacritics and special characters are core to many cultures businesses communications. International marketers now have the ability to talk to the newest emerging markets in their own language.
continue reading
