Consumers searching for information about local businesses increasingly turn to their smartphones for answers. According to Google’s Mobile Search Moment Study, 77 percent of mobile searches take place at home or work, where a PC or other device is available to the searcher and now over 1 out of every 3 searches is done on a mobile device. Local search has become an almost-daily ritual for consumers, two-thirds of whom use local search three to four times a week. Four in ten of those consumers use local search every day.
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