seo

Greg Sterling on What’s Next in Local Search at #LSS2016

By |April 21st, 2016|Rio SEO Blog|

It’s a brave new world in local. Emerging technologies offer myriad opportunities to connect with consumers in their moments of need and the volume of available data threatens to overwhelm.  Local marketers are understandably confused about what they should be doing today, let alone where to look next. Greg Sterling, VP of Strategy & Insights

Street Fight Summit 2015 New York City

By |October 20th, 2015|

Join the Rio SEO local experts at the Street Fight Summit 2015 to find out how you can maximize your local efforts!

Beyond Beacons: Search to Sale™ with Rio SEO’s Open Local Platform

By |October 6th, 2015|Rio SEO Blog|

As search and digital marketing have evolved, increasingly aiding consumers in finding real-world products and locations, it’s become clear that a more sophisticated approach to identifying search-to-in-store-sales is needed. Consumers are more mobile-focused than ever; smartphones dominate, accounting for 60% of our digital media time. Earlier this year, we also learned that more than 50%

Webinar Takeaways: The Untapped Gold Mine for Lowest Cost Search Traffic

By |July 30th, 2015|Rio SEO Blog|

By Karisa Macias / Marketing Director, Rio SEO As costs continue to rise in the increasingly competitive paid search market and Google pushes companies to improve quality and mobile-friendliness to improve user experience, marketers are left wondering where the most impactful optimizations today truly lie. The evolution of organic search to a largely mobile pursuit

Webinar- Mobile: The Untapped Gold Mine For Lowest Cost Search Traffic

By |July 23rd, 2015|

  Google announced that mobile search volume has finally overtaken desktop search, not only in the U.S., but in 10 countries including Canada, the United States and Japan. And Comscore research indicates that 78 % of local-mobile searches resulted in an offline purchase (usually in a few hours).   Attendees will learn how:   1.

Top 5 Brand Questions About Local Search Answered

By |May 22nd, 2015|Rio SEO Blog|

  Brands know that local search leads to action. In their ‘Understanding Consumers’ Local Search Behavior’ research, Google discovered that 50% of consumers who conducted a local search on their smartphone visited a store within a day, while 34% of desktop and tablet searchers did the same. The opportunity is clear, yet brands struggle to

Going Local with Google at Rio SEO’s Local Search Summit 2015 – #LSS2015

By |April 22nd, 2015|Rio SEO Blog|

Last week in sunny San Diego, Community Manager for Google My Business Jade Wang opened Rio SEO’s Local Search Summit conference with an information-packed keynote for local and multi-location marketers. Wang launched her Going Local with Google presentation by identifying Google’s goals in local search: to  help searchers discover new places and interesting facts; to get