Local SEO has evolved at rapid-fire pace over the last three years, a trend that will continue into 2015. Smart marketers have their eyes on upcoming trends in local and are getting in position to reap maximum benefit.
In our last blog post
for Local Search Insider, we shared creative ways to win the holiday shopping season with top rankings in paid, organic and maps listings. The accuracy and rankings of map listings are critical to connect and convert consumers with immediate needs, as they search for information from within the proximity of a business.
In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, marketers are scrambling to measure the ROI or their efforts. For local SEO, marketers utilizing best SEO practices are critical to driving maximum impact before and during the upcoming holiday season.
Hot on the heels of the latest Penguin update, marketers are scrambling to measure its effects. Penguin 3.0, the first update since October 4th, 2013, completed its rollout early Monday, October 20th. That's right, those who were hit by the last Penguin update waited over a year without an update or refresh to see if their clean-up efforts had done the trick.
Check out our Theater Presentation from Wednesday, October 1st. 11:40-12:00pm
Pandas & Pigeons & Local…Oh My!
Google’s algorithms are constantly in a state of flux even outside of the occasional mass-impact update. How do you know if your site was affected by Google Pigeon? We will be discussing the local SEO key performance indicators you should be tracking, as well as the tools you’ll need to Pigeon-proof your web presence.
Bill Connard, VP of Local Search Solutions
Join us in New York City for the world’s largest search engine marketing conference and expo! With over 60 sessions across multiple tracks, you can customize the program to meet your needs, whether you’re a search veteran or just getting started, work for a Fortune 500 company, an agency or own a small business. Stop by the Rio SEO booth to say hello and get a free demo of our local and social software
Covario, one of the very large search marketing agencies in the US with over 220* employees, has announced they will be acquired by Dentsu Aegis Network.
This week, the announcement of a new acquisition hit the wire: search and content marketing agency Covario is to be acquired by media and digital communications company Dentsu Aegis Network by the close of 2014. continue reading
Dentsu Aegis Network has agreed to acquire one of the largest independent search and content marketing agencies not affiliated with the major agency holding companies. continue reading
We recently contributed to a blog about Google's new "Pigeon" algorithm update
, a major local algorithm change rolled out July 24 affecting Google Maps and local Google search results. Now that the dust has settled
, local SEO practitioners can focus on the strategy and tools to prepare for the next inevitable algorithm shake-up. continue reading
Accurate tracking, measurement, and reporting is mission critical for local SEO marketers. Brands have a massive amount of local and organic search data available to them (especially those with multiple locations), but not all data is created equal.