Join us in New York City for the world’s largest search engine marketing conference and expo! With over 60 sessions across multiple tracks, you can customize the program to meet your needs, whether you’re a search veteran or just getting started, work for a Fortune 500 company, an agency or own a small business. Stop by the Rio SEO booth to say hello and get a free demo of our local and social software
Dentsu Aegis Network has agreed to acquire one of the largest independent search and content marketing agencies not affiliated with the major agency holding companies. continue reading
We recently contributed to a blog about Google's new "Pigeon" algorithm update
, a major local algorithm change rolled out July 24 affecting Google Maps and local Google search results. Now that the dust has settled
, local SEO practitioners can focus on the strategy and tools to prepare for the next inevitable algorithm shake-up. continue reading
Accurate tracking, measurement, and reporting is mission critical for local SEO marketers. Brands have a massive amount of local and organic search data available to them (especially those with multiple locations), but not all data is created equal.
By Karisa Macias / Marketing Manager, Rio SEO
Last week we held a webinar hosted by the folks at Digital Marketing Depot entitled “How Local SEO Automation Delivers Results for Multi-Location Businesses.” For local SEO marketers, accurate tracking, measurement and reporting is critical to save time and keep costs in line.
Multi-location Businesses to Benefit from Integrated Local Listing Management and Greater Local Search Engine Visibility
SAN DIEGO, July 24, 2014
– Rio SEO, with its award-winning local SEO automation and local listing management software, has been selected as a Factual Trusted Data Contributor. Effective immediately, multi-location businesses on the Rio platform now have even more direct API (Application Programming Interface) access to a trusted data source in the local search ecosystem.
When asked to rate their biggest challenges with managing digital media for their business, 47% of local business owners said they don’t have enough knowledge or expertise; 43% said they don’t have enough time; and 26% said they don’t have enough resources, according to a Local Search Association/Thrive Analytics survey conducted earlier this year.
Last month, I praised major data aggregators
for their contributions to the accelerated evolution of local search. Capitalizing on their overall benefits requires a three-prong approach.
Matt Cutts’ recent post on his personal blog articulated a devolving pattern of spammy “guest blog” practices. It was a fairly thorough exploration of a common problem of paying for content simply to gain links. While it was a complex argument, and a solid point of view - it was summed up everywhere in four words: “Guest Blogging is Dead” which is not exactly what he said - it was a bit more of a, cautionary tale - ‘be careful who you invite to blog’. Basically Cutts’ point can be boiled down to one salient point; Blogging - and content - cannot just be about SEO. If you look at the forest for the virtual trees you are missing the value for users in the creation of content and the curation of voices.