The keyword discovery process is critical for managing enterprise projects, as it forms the bedrock of brand messaging in search and social for large-scale websites or multiple brand sites under one corporate umbrella. This process is similar to keyword discovery for smaller sites; however, the difference in scale makes the process more complex.
continue reading
Guest post by Rand Schulman
I’ve been thinking a lot about SES this year. I’ve been thinking that the name is so last decade, “Search Engine Strategies,” and, in fact, the conference sponsor Incisive Media seems to agree. When I asked Mike Gerhan , the show’s producer about the name, he said it doesn’t really mean anything anymore. So why not?
continue reading
By Bill Connard / VP of Local Search
Were excited to announce the our latest press release announcing three NEW upgrades to Rio SEO Local Search Solutions 2.0™. Among them one upgrade in particular that is make huge waves around the world’s first integration of local SEO with Facebook Open Graph Search.
This first-of-its-kind upgrade with Facebook is now a key component of the Rio SEO Local Search Optimizer™ software offering. The automation tool integrates Facebook Open Graph and Schema.org micro data mark-up into local website landing pages.
continue reading
By Bill Connard / VP of Local Search
Last week, our sponsored webinar, Women's Fashion Retailer, charming charlie Increased Online Traffic by 250%, demonstrated the context and real time payoff of having local and mobile search tools and strategies in place. During the course of the webinar, we polled the audience on some topics relevant to local search.
continue reading
Within 90 days of deploying local search automation software from Rio SEO, charming charlie gained first page search results, cut the time needed to create local landing pages, experienced huge year-over-year growth in website traffic and a major boost in mobile traffic. Sources such as Google and comScore note that about 70 percent of all online searches are local, making it essential that retailers and other multi-location businesses have strong local visibility on the web and mobile web.
continue reading
