By Angie Pascale
If yours is like most brands, you are neglecting nearly three quarters of your social media impact. No, it's not because your brand isn't sending photos on Snapchat or that you haven't exchanged gifts on Impossible. It's because you aren't considering "dark social media" channels -- email, instant messenger, text message and other sources that cannot be tracked through analytics.
Rachel Ullstrom / Account Director, Rio SEO
Online shoppers on Black Friday and Cyber Monday are a key part of a successful holiday season – both online and in store. After the tryptophan wears off, consumers are expected to spend $1.63 billion on Black Friday this year.
Competition is high and buzz is already at a fever pitch – making last minute pivots, strategy and planning a necessary part of the holiday equation. I am suggesting a focused approach to get on consumer shopping lists and in influential social feeds to drive traffic, sales and perception lift.
One of the keys to unlocking the virtuous cycle that exists between search marketing and social discovery is publishing content that is worthy of a Facebook like, a tweet, or a LinkedIn share.
As advertisers are encouraged to think and act more like publishers
, writer's block is an increasingly common and pernicious problem.
Ben Straley / VP of Social Technologies, Rio SEO
We recently published a whitepaper confirming that the connections between search and social are clearly growing stronger. As people engage with and share content more frequently, these actions and the embedded back links they include are sending signals to the search engines. These signals are seen by the search engines as key inputs into their ranking processes and algorithms. Furthermore, as search results become more and more personalized, the impact that content sharing and social signals have on rankings will only become more significant.
By Mike Hanson / Covario Sr. SEO Strategist and Adam Hirsch / Rio SEO Strategist
Campmor, an in store and online camping gear and equipment retailer based in the Northeast, has been busy with its online marketing efforts this summer. Google featured a case study on Campmor’s dynamic remarketing success
in May, and since then, Campmor has completed another digital marketing test to enhance its content strategy and provide more insight into online visitor behavior.
10am PDT/ 12pm CDT
Getting the attention and then engaging with your target audience is really challenging. Ubiquitous social media, cross-platform media consumption, and declining ad effectiveness make it virtually impossible to cut through the noise and connect – much less actually engage.
Content Marketing has become a hot topic over the last couple of years as social media has exploded and placed significantly more control of brands in the hands of consumers. Take a look at this five year chart of searches for “content marketing” from Google Trends.