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Posts Tagged ‘social analytics’

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One of the things I’ve been pondering lately revolves around the digital marketing and social media buzz words:  Owned, Paid and Earned.   While these words imply different channels, marketer relationships with those channels, media formats, their audience reach and persona types, I believe it is time to stop considering them mutually exclusive silos.   continue reading
If one were to summarize the current landscape in a sentence, a quote from Jeff Beard (SVP, General Manager for Neustar Localeze) does it nicely:  
What we can clearly see is that the local search market is maturing – what we previously described as a Social, Local and Mobile (SoLoMo) revolution is now embedded in consumer behavior.
  The touchpoints for local search stretch from social networks like Twitter and Facebook, to apps like Yelp and See Green, right through to maps and a huge range of local directories. This presents significant opportunity for integrating local search efforts with influencer retargeting. By identifying and tracking these brand influencers, companies can in turn measurably increase the effectiveness of search efforts from mobile devices to desktops.   continue reading
By   If yours is like most brands, you are neglecting nearly three quarters of your social media impact. No, it's not because your brand isn't sending photos on Snapchat or that you haven't exchanged gifts on Impossible. It's because you aren't considering "dark social media" channels -- email, instant messenger, text message and other sources that cannot be tracked through analytics.   continue reading
Rachel Ullstrom / Account Director, Rio SEO   Online shoppers on Black Friday and Cyber Monday are a key part of a successful holiday season – both online and in store. After the tryptophan wears off, consumers are expected to spend $1.63 billion on Black Friday this year.   Competition is high and buzz is already at a fever pitch – making last minute pivots, strategy and planning a necessary part of the holiday equation. I am suggesting a focused approach to get on consumer shopping lists and in influential social feeds to drive traffic, sales and perception lift. continue reading
One of the keys to unlocking the virtuous cycle that exists between search marketing and social discovery is publishing content that is worthy of a Facebook like, a tweet, or a LinkedIn share.   As advertisers are encouraged to think and act more like publishers, writer's block is an increasingly common and pernicious problem. continue reading
Ben Straley / VP of Social Technologies, Rio SEO   We recently published a whitepaper confirming that the connections between search and social are clearly growing stronger.  As people engage with and share content more frequently, these actions and the embedded back links they include are sending signals to the search engines.  These signals are seen by the search engines as key inputs into their ranking processes and algorithms.  Furthermore, as search results become more and more personalized, the impact that content sharing and social signals have on rankings will only become more significant. continue reading
By Mike Hanson / Covario Sr. SEO Strategist and Adam Hirsch / Rio SEO Strategist   Campmor, an in store and online camping gear and equipment retailer based in the Northeast, has been busy with its online marketing efforts this summer. Google featured a case study on Campmor’s dynamic remarketing success in May, and since then, Campmor has completed another digital marketing test to enhance its content strategy and provide more insight into online visitor behavior.   continue reading
10am PDT/ 12pm CDT   Getting the attention and then engaging with your target audience is really challenging.  Ubiquitous social media, cross-platform media consumption, and declining ad effectiveness make it virtually impossible to cut through the noise and connect – much less actually engage. continue reading
Content Marketing has become a hot topic over the last couple of years as social media has exploded and placed significantly more control of brands in the hands of consumers. Take a look at this five year chart of searches for “content marketing” from Google Trends.   continue reading
Rio SEO helps MTV Networks measure the effectiveness of pop-culture integration with the Subway brand to engage the target audience and stimulate viral sharing   Is it possible to ignite a viral firestorm — a virtuous cycle of online branding — of influential brand advocates sharing content across their Social Graphs in order to extend campaign reach? What happens when pop-culture heavyweight mtv networks (MTVN) (www.mtv.com) and popular sandwich retailer subway (www.subway.com) align to provide fresh content from up and coming artists in a new and innovative campaign? The answers are “yes” and “a lot of viral sharing.” continue reading


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