social analytics


How Local SEO + Influencer Retargeting Can Deliver Record ROI: DMD Whitepaper

By |February 5th, 2014|

If one were to summarize the current landscape in a sentence, a quote from Jeff Beard (SVP, General Manager for Neustar Localeze) does it nicely:

What we can clearly see is that the local search market is maturing – what we previously described as a Social, Local and Mobile (SoLoMo) revolution is now embedded in consumer behavior.

The touchpoints for local search stretch from social networks like Twitter and Facebook, to apps like Yelp and See Green, right through to maps and a huge range of local directories. This presents significant opportunity for integrating local search efforts with influencer retargeting. By identifying and tracking these brand influencers, companies can in turn measurably
increase the effectiveness of search efforts from mobile devices to desktops.

Achieve Social ROI: Make it Easy for Your Customers to Discover and Share

By |November 13th, 2013|

Rachel Ullstrom / Account Director, Rio SEO

Online shoppers on Black Friday and Cyber Monday are a key part of a successful holiday season – both online and in store. After the tryptophan wears off, consumers are expected to spend $1.63 billion on Black Friday this year.

Competition is high and buzz is already at a fever pitch – making last minute pivots, strategy and planning a necessary part of the holiday equation. I am suggesting a focused approach to get on consumer shopping lists and in influential social feeds to drive traffic, sales and perception lift.

SEO + Social: The Most Effective Advertising Mix

By |August 28th, 2013|

Ben Straley / VP of Social Technologies, Rio SEO

We recently published a whitepaper confirming that the connections between search and social are clearly growing stronger.  As people engage with and share content more frequently, these actions and the embedded back links they include are sending signals to the search engines.  These signals are seen by the search engines as key inputs into their ranking processes and algorithms.  Furthermore, as search results become more and more personalized, the impact that content sharing and social signals have on rankings will only become more significant.

Measuring Your Content Marketing Efforts with Rio SEO Social Analytics

By |August 21st, 2013|

By Mike Hanson / Covario Sr. SEO Strategist and Adam Hirsch / Rio SEO Strategist

Campmor, an in store and online camping gear and equipment retailer based in the Northeast, has been busy with its online marketing efforts this summer. Google featured a case study on Campmor’s dynamic remarketing success in May, and since then, Campmor has completed another digital marketing test to enhance its content strategy and provide more insight into online visitor behavior.

How to Create Brand Buzz Using Social Audience Data and Smart Segmentation

By |August 14th, 2013|

10am PDT/ 12pm CDT

Getting the attention and then engaging with your target audience is really challenging.  Ubiquitous social media, cross-platform media consumption, and declining ad effectiveness make it virtually impossible to cut through the noise and connect – much less actually engage.