Social media has changed the face of word-of-mouth marketing, providing everyday people with massive platforms for sharing their opinions about businesses online. These so-called “influencers,” who’ve been loosely defined as consumers who are able to mobilize opinions and create reactions when talking about specific topics, can have a major impact on a local merchant’s online reputation.
Tyler Ludwig / Interactive Marketing Manager, Rio SEO As a digital marketer, we always want to better define our target audience and provide more relevant messaging. For Rio SEO we recently initiated internally an implementation of our patent-pending Tag and Trace™ social analytics technology through Rio SEO Social Analyze™ and integrated it with our Salesforce.com CRM database. With this advancement, our marketing team is now able to track, identify, and engage our most active and influential social audience through retargeting campaigns.